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<p>Fidelity Motors Limited became the first Nissan dealership in the Caribbean to have a global standard showroom.</p>
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<figure class="wp-block-image"><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0058-1024x686.jpg" alt="" class="wp-image-1777" /><figcaption>Fidelity Motors Limited, new Nissan showroom on hanover street in downtown Kingston</figcaption></figure>
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<p>It opened its all-new facility on July 24. Bringing its Hanover Street property in downtown Kingston up to spec saw the original building gutted to allow an expansion to 7,000 square feet.</p>
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<p>The new showroom holds ten cars in an open layout. This allows customers the freedom to move about and offers better interaction with sales staff.</p>
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<p>There are also digital tools from which customers can gain more knowledge of Nissan products while waiting in the lounge. The exterior fascia displays a significant shift from the old showroom with plenty of glass for those wanting to window shop. The Nissan signage and colours have also gained more prominence.</p>
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<ul class="wp-block-gallery columns-3 is-cropped"><li class="blocks-gallery-item"><figure><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0135-1-1024x877.jpg" alt="" data-id="1794" data-link="https://buzz-caribbean.com/?attachment_id=1794" class="wp-image-1794" /><figcaption>Nicholas Mackie, senior general manager of Nissan Barbados grabs a celebratory selfie with Pedro Albarran, marketing director, Nissan Latin America, and Major Gregory Webster, managing director at Fidelity Motors.</figcaption></figure></li><li class="blocks-gallery-item"><figure><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0131-1024x686.jpg" alt="" data-id="1795" data-link="https://buzz-caribbean.com/?attachment_id=1795" class="wp-image-1795" /><figcaption>Silvano Guerra Nava, country manager for Right-Hand Drive Caribbean, Nissan Latin America; Nicholas Mackie, senior general manager of Nissan Barbados; and Pedro Albarran, LAC34 marketing director, Nissan Latin America.</figcaption></figure></li><li class="blocks-gallery-item"><figure><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0111-1024x685.jpg" alt="" data-id="1799" data-link="https://buzz-caribbean.com/?attachment_id=1799" class="wp-image-1799" /><figcaption>Major Gregory Webster, managing director at Fidelity Motors.</figcaption></figure></li><li class="blocks-gallery-item"><figure><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0067-1024x686.jpg" alt="" data-id="1800" data-link="https://buzz-caribbean.com/?attachment_id=1800" class="wp-image-1800" /><figcaption>Marketing officer, David Crawford demonstrates one of the new features of the showroom, a colour bar from which customers can browse the available vehicle colours.</figcaption></figure></li><li class="blocks-gallery-item"><figure><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0092-1024x685.jpg" alt="" data-id="1802" data-link="https://buzz-caribbean.com/?attachment_id=1802" class="wp-image-1802" /><figcaption>Customers can relax in the spacious and comfy customer lounge.</figcaption></figure></li><li class="blocks-gallery-item"><figure><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0133-1024x686.jpg" alt="" data-id="1803" data-link="https://buzz-caribbean.com/?attachment_id=1803" class="wp-image-1803" /></figure></li><li class="blocks-gallery-item"><figure><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0099-1024x685.jpg" alt="" data-id="1804" data-link="https://buzz-caribbean.com/?attachment_id=1804" class="wp-image-1804" /></figure></li></ul>
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<p>Fidelity now joins the ranks of new car dealers that have freshened their showrooms. The process appeared to have started when the ATL Automotive Group completed its US$13.5 million Audi Terminal on Oxford Road in 2013. It was then the largest single investment in the automotive sector.</p>
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<p> — <strong>Nichola Beckford</strong></p>
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