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<figure class="wp-block-image"><img src="https://buzz-caribbean.com/app/uploads/2019/09/Kiprich-KISS-1024x683.jpg" alt="Dancehall artiste Kiprich" class="wp-image-8708" /><figcaption> Dancehall artiste Kiprich (Photo: Contributed)</figcaption></figure>
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<p>Dancehall artiste Kiprich has landed
a major endorsement deal, as one of his songs, <strong>Assurance</strong>, has been used
in a television commercial for the launch of the new Rouge Cordless Flat Iron
by US-Korean beauty giant, KISS.&nbsp;</p>
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<p>Kiprich made the announcement via his
Instagram page earlier this week, saying:&nbsp;“Good production is the key
because you never know what can happen, sky is the limit for good music, put
God first and everything else follow, big @itsnaturalbridge and @the champ16
for this great production."</p>
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<blockquote class="wp-block-quote"><p>"The song was what the marketing team of the beauty giant identified with in terms of their brand, and they just ran with it."</p><cite>—  Mark Pinnock, co-producer of <strong>Assurance</strong></cite></blockquote>
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<p><strong>Assurance</strong> was released
on the Natural Bridge Records label in February 2019.&nbsp;</p>
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<p>"It's a sync deal. The song was
what the marketing team of the beauty giant identified with in terms of their
brand, and they just ran with it. The song is about self-assurance and female
empowerment, reassuring women that they can be confident about their looks, and
how they perceive themselves, and that message was compatible with this new
product," said Mark Pinnock, chief executive officer of Natural Bridge
Records and co-producer of the song.&nbsp;</p>
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<p>It is said that the song will be used
on KISS’ social media platforms, as well as part of the TV and radio rollout. </p>
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<p>KISS, which is headquartered in New York, is one of the
world's largest manufacturers and distributors of professional beauty products.</p>
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