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<p>Jamaican singer/songwriter Nicky B has partnered with international beer company Budweiser on its latest global ad campaign.</p>
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<p>Nicky B and African Afro Beat star Runtown recorded the song <strong>Kings For Life</strong> which is being used in the campaign.</p>
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<p>The song was written by Nicky B, who proudly describes his role in the project and gave an outline of how he came to be involved.</p>
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<p>He said an agency in L.A. contacted him on behalf of Budweiser with a king concept in mind. The song was written and recorded and is now the theme for the 30-second commercial.</p>
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<p>Nicky B took to Instagram NickyBJA to promote the project. “When the biggest beer company in the world calls and asks you to do a song for their new worldwide campaign, you go in the studio and get to work!!! Shoutout to my African brother @Runtown for blessing the track,” he wrote.</p>
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