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<figure class="wp-block-image"><img src="https://buzz-caribbean.com/app/uploads/2019/08/jay-z.jpg" alt="" class="wp-image-4564" /><figcaption>Jay-Z to partner with the NFL.</figcaption></figure>
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<p>Jay-Z is to team up with the NFL for a music and social justice campaign that will see him involved with producing the Super Bowl halftime show. </p>
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<p>The <strong>99 Problems</strong> hitmaker will be the sports league's "live music entertainment strategist" as part of the partnership with his company Roc Nation. He will also be working with them on their <strong>Inspire Change</strong> activism campaign.</p>
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<p>Jay-Z told the New York Times newspaper: "The NFL has a great big platform, and it has to be all-inclusive. They were willing to do some things, to make some changes, that we can do some good."</p>
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<p> As part of the partnership, the 49-year-old rapper will be involved in selecting and producing the Super Bowl halftime performance, despite recently slamming the NFL in his song '<strong>Apes**t</strong>', in which he rapped about turning down the coveted show in solidarity of Colin Kaepernick, whose take-the-knee protest at racial inequality saw him ousted from the league.</p>
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<blockquote class="wp-block-quote"><p> 'We want people to come in and tell us what we can do better.'</p><cite> —Roger Goodell</cite></blockquote>
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<p>But despite his criticism, NFL bosses think Jay-Z will be an ideal partner because they are looking for people who will hold them to account. Roger Goodell, NFL commissioner, said: "We don't want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better."</p>
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