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<p>Fidelity Motors Limited became the first Nissan dealership in the Caribbean to have a global standard showroom.</p>
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<figure class="wp-block-image"><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0058-1024x686.jpg" alt="" class="wp-image-1777" /><figcaption>Fidelity Motors Limited, new Nissan showroom on hanover street in downtown Kingston</figcaption></figure>
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<p>It opened its all-new facility on July 24. Bringing its Hanover Street property in downtown Kingston up to spec saw the original building gutted to allow an expansion to 7,000 square feet.</p>
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<p>The new showroom holds ten cars in an open layout. This allows customers the freedom to move about and offers better interaction with sales staff.</p>
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<p>There are also digital tools from which customers can gain more knowledge of Nissan products while waiting in the lounge. The exterior fascia displays a significant shift from the old showroom with plenty of glass for those wanting to window shop. The Nissan signage and colours have also gained more prominence.</p>
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<ul class="wp-block-gallery columns-3 is-cropped"><li class="blocks-gallery-item"><figure><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0135-1-1024x877.jpg" alt="" data-id="1794" data-link="https://buzz-caribbean.com/?attachment_id=1794" class="wp-image-1794" /><figcaption>Nicholas Mackie, senior general manager of Nissan Barbados grabs a celebratory selfie with Pedro Albarran, marketing director, Nissan Latin America, and Major Gregory Webster, managing director at Fidelity Motors.</figcaption></figure></li><li class="blocks-gallery-item"><figure><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0131-1024x686.jpg" alt="" data-id="1795" data-link="https://buzz-caribbean.com/?attachment_id=1795" class="wp-image-1795" /><figcaption>Silvano Guerra Nava, country manager for Right-Hand Drive Caribbean, Nissan Latin America; Nicholas Mackie, senior general manager of Nissan Barbados; and Pedro Albarran, LAC34 marketing director, Nissan Latin America.</figcaption></figure></li><li class="blocks-gallery-item"><figure><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0111-1024x685.jpg" alt="" data-id="1799" data-link="https://buzz-caribbean.com/?attachment_id=1799" class="wp-image-1799" /><figcaption>Major Gregory Webster, managing director at Fidelity Motors.</figcaption></figure></li><li class="blocks-gallery-item"><figure><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0067-1024x686.jpg" alt="" data-id="1800" data-link="https://buzz-caribbean.com/?attachment_id=1800" class="wp-image-1800" /><figcaption>Marketing officer, David Crawford demonstrates one of the new features of the showroom, a colour bar from which customers can browse the available vehicle colours.</figcaption></figure></li><li class="blocks-gallery-item"><figure><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0092-1024x685.jpg" alt="" data-id="1802" data-link="https://buzz-caribbean.com/?attachment_id=1802" class="wp-image-1802" /><figcaption>Customers can relax in the spacious and comfy customer lounge.</figcaption></figure></li><li class="blocks-gallery-item"><figure><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0133-1024x686.jpg" alt="" data-id="1803" data-link="https://buzz-caribbean.com/?attachment_id=1803" class="wp-image-1803" /></figure></li><li class="blocks-gallery-item"><figure><img src="https://buzz-caribbean.com/app/uploads/2019/08/DSC_0099-1024x685.jpg" alt="" data-id="1804" data-link="https://buzz-caribbean.com/?attachment_id=1804" class="wp-image-1804" /></figure></li></ul>
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<p>Fidelity now joins the ranks of new car dealers that have freshened their showrooms. The process appeared to have started when the ATL Automotive Group completed its US$13.5 million Audi Terminal on Oxford Road in 2013. It was then the largest single investment in the automotive sector.</p>
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<p><strong>The opening was held in the presence of invited guests, media, and representatives from current Fidelity Motors owners Goddard Enterprises Limited and Nissan Latin American. For Goddard, Nicholas Mackie, senior general manager and Samuel Gaston, regional product manager of Nissan Barbados. For Nissan Latin America, Pedro Albarran, LAC34 marketing director and Silvano Guerra Nava, country manager for Right-Hand Drive Caribbean.</strong></p>
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<p> They were followed by the island’s oldest automotive dealership, Kingston Industrial Garage. Founded as Ford dealership in 1908, KIG spent US$500,000 renovating their Spanish Town Road showroom while expanding to a second one on Old Hope Road. </p>
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<p>In 2016, another long-standing Spanish Town Road new car dealership,
Toyota Jamaica Limited, opened their second location also on Old Hope Road at the reported cost of
JA$400 million. The rush for prime uptown real estate continued that year as
Magna Motors Limited, who had joined the market after taking over the Hyundai
brand, also opted for Old Hope
  Road investing JA$61 in a showroom. Meanwhile on Hagley Park Road,
ATL Honda brought their facilities up to global specifications in 2016 as well.
</p>
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<p>In 2017 ATL Automotive Group once again reset the bar after
investing US$15 million in their Lady
  Musgrave Road showroom to house the BMW/MINI
brands under the ATL Autobahn banner. Earlier that year they brought high-end
luxury sports car maker Porsche to the heart of Kingston with the Porsche City Centre
showroom on Knutsford Boulevard.</p>
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<p>To date the new car dealer showroom construction continues
as in 2018 Magna Motors Limited announced it was moving to a larger property on
Oxford Road
where it planned to spend US$8 million. It was scheduled for competition in
early 2019, but has yet to be finished. Stewart’s Automotive Group broke ground
on their new Jaguar/Land Rover facilities in early 2019, coming close to the ATL
Automotive Group with a US$13 million price tag. Tentative is a new VW showroom
as since 2016 the ATL Automotive Group has also been investing in their Montego Bay showrooms.</p>
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<p>What has set Fidelity apart is its confidence in Downtown
Kingston, where it began in 2001 as a partnership between Goddard Enterprises
Limited and GraceKennedy &amp; Co Ltd. While the other brands have moved
uptown, Fidelity has opted to stay put after eighteen years at its Hanover Street
showroom, bullish in the growth that the Kingston &amp; St Andrew Municipal
Corporation has promised Vision 2030 project.</p>
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<p>Currently Fidelity Motors sits across from the brand new
offices of GraceKennedy &amp; Co Ltd., the new 11-storey Ministry of Foreign
Affairs and Foreign Trade building, while down the road is Victoria Pier also
recently renovated by businessman Andrew Azar. Next year they’ll be joined in
the area by another large investment project, the ROK Hotel from the
international hotel chain Hilton.</p>
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<p>The Nissan range contains the X-Trail, Qashqai, and
Pathfinder sport utility vehicles. On the commercial front it sells the Urvan
bus and Frontier pick-up. They also carry Chinese made vehicles from Chinese-Japanese
alliance Zhengzhou Nissan Auto, ZNA.</p>
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<p>CAPTIONS</p>
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<p></p>
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<p>DSC_0111:  at their July 24 showroom launch, Hanover Street, Downtown Kingston.</p>
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<p>DSC_0131: In attendance were (from left) </p>
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<p></p>
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<p>DSC_0099: The new showroom can handle up to ten cars on
display.</p>
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<p></p>
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<p></p>
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<p></p>
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<p>DSC_0058: Fidelity Motors Limited's new showroom complies with Nissan's Global showroom standards.<br>DSC_0066: The showroom can handle up to ten vehicles in an open environment.<br>DSC_0092: <br>DSC_0067: DSC_0087: Fidelity Motors Ltd's marketing officer David Crawford explains that the screens around the showroom are linked to the Parts Department and used to keep customers informed about parts and service specials.</p>
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<p></p>
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<p>caption: Marketing officer, David Crawford, for Fidelity Motors Ltd, demonstrates one of the new features of the showroom, a Design Bar from which customers can browse the available vehicle colours.</p>
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<p> — <strong>Nichola Beckford</strong></p>
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