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<figure class="wp-block-image"><img src="https://buzz-caribbean.com/app/uploads/2019/08/lauren-o-lauren-1024x839.jpg" alt="" class="wp-image-3236" /><figcaption> Lauren O Lauren says she is a digital content creator.  (Photo: Instagram @laurenolauren)</figcaption></figure>
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<p>For Lauren O Lauren, personal brand
building is a strategic tool that she uses in her day-to-day engagements with
her audience and corporate entities, as she tries to tell stories that reflect
a persona that is compelling and authentic. </p>
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<p>The Jamaica-born social and digital expert has been working in the digital media space for more than a decade, and she now holds a post at one of the largest tech agencies in the world called <strong>Bumble</strong>, which is based in the United States. &nbsp;</p>
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<p>Back when she was in Jamaica, the social butterfly, whose real name is Lauren Dunn, started the <strong>Lauren O Lauren</strong> <strong>Show</strong>. It began on Facebook before finding its way on to Jamaican cable station Flow 100. On the show, she would use her candid personality to speak on personal issues that were affecting her as a female. At the time, she said she didn’t know that she was building her personal brand. Although the brand was initially seen as being vulgar and loud, she was able to gain a following because of her sincerity and authenticity. </p>
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<p>And while she believes she might influence
persons, Lauren does not view herself as an influencer. Instead, she believes
she is a digital content creator. </p>
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