Located in Puerto Cancun, the most important commercial center in the city, this charming café is a sophisticated space where mothers and fathers can relax and try signature cuisine while their children have fun. Given the diversity of the target audience, communication had to be versatile in order to connect with customers across a wide age range.

One of the initial challenges in developing the graphic identity was the color palette. Since the shop is immersed in a children’s entertainment center overloaded with color, El Ganso was conceptualized as a physical and visual rest.
We move away from stridency to reach a subtle, discreet and sophisticated identity that is complemented by graphic winks that celebrate its tropical origin.