<span style="font-weight: 400;">Hotel Xcaret Mexico is an open door to countless stories of artisans, chefs, mixologists, collaborators, and guests that, along with ecotouristic theme parks and nature, bring life to destination Xcaret and make it unique.</span>

<span style="font-weight: 400;">Just like the hotel experience, the communication proposal presents a disruptive concept that touches in breadth and depth its different audiences.</span>

<span style="font-weight: 400;">We present a visual language using words, images, engravings, and embossments that accompany the narrative of a story that only concludes when the next one starts. </span>

<span style="font-weight: 400;">When we fuse the graphic concept with the sense of touch, we take the breadth of active communication to the next level, empowering both our visually able and impaired readers to venture into a multi-sensory lecture that will transport them directly to an All-Fun Inclusive experience. </span>

<span style="font-weight: 400;">The integration of Braille into our communication supports the group’s compromise of an inclusive Mexico. </span>

<span style="font-weight: 400;">Each piece of communication is an exercise in congruency whose objective is to communicate a Mexico for everyone.</span>

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