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(1452, 1, '2018-09-25 21:08:55', '2018-09-25 21:08:55', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\"><img class=\"alignnone size-full wp-image-11266\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\" alt=\"\" /></a>\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432.jpg\"><img class=\"alignnone size-large wp-image-11268\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\"><img class=\"alignnone size-large wp-image-11282\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32.jpg\"><img class=\"alignnone size-large wp-image-11271\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" /></a>\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-25 21:08:55', '2018-09-25 21:08:55', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1453, 2, '2018-09-26 16:12:59', '2018-09-26 16:12:59', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\"><img class=\"alignnone size-full wp-image-11266\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/11.jpg\" alt=\"\" /></a>\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432.jpg\"><img class=\"alignnone size-large wp-image-11268\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/3432-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\"><img class=\"alignnone size-large wp-image-11282\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" /></a>\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32.jpg\"><img class=\"alignnone size-large wp-image-11271\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2018/09/32-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" /></a>\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-26 16:12:59', '2018-09-26 16:12:59', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
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(1484, 2, '2018-09-26 19:37:05', '2018-09-26 19:37:05', 'As a Client Services Project Coordinator, Abby supports the team in every way that helps bring the client’s vision to life. She has developed strong project management skills and client relationships through working on brands such as Procter &amp; Gamble, J.M. Smucker, Pillsbury and National Geographic. Abby has an eye for detail and a passion for making a brand story sing through packaging, TV and social activation.\r\n\r\nAbby graduated from Bucknell University with a BSBA, majoring in Markets, Innovation and Design.', 'Abby', '', 'inherit', 'closed', 'closed', '', '1462-revision-v1', '', '', '2018-09-26 19:37:05', '2018-09-26 19:37:05', '', 1462, 'http://cbx.cappendev.com/1462-revision-v1', 0, 'revision', '', 0),
(1485, 2, '2018-09-26 19:40:56', '2018-09-26 19:40:56', '', 'Abby', 'As a Client Services Project Coordinator, Abby supports the team in every way that helps bring the client’s vision to life. She has developed strong project management skills and client relationships through working on brands such as Procter & Gamble, J.M. Smucker, Pillsbury and National Geographic. Abby has an eye for detail and a passion for making a brand story sing through packaging, TV and social activation.\r\n\r\nAbby graduated from Bucknell University with a BSBA, majoring in Markets, Innovation and Design.', 'inherit', 'closed', 'closed', '', '1462-revision-v1', '', '', '2018-09-26 19:40:56', '2018-09-26 19:40:56', '', 1462, 'http://cbx.cappendev.com/1462-revision-v1', 0, 'revision', '', 0),
(1486, 2, '2018-09-26 19:44:02', '2018-09-26 19:44:02', '<p class=\"p1\"><span class=\"s1\"> At CBX, Peter manages the General Mills, Hormel, Bellisio Foods and Select Foods accounts.</span></p>\r\n<p class=\"p1\"><span class=\"s1\">Before coming to CBX, Amanda worked at Curb Crowser on General Mills in-store and POS.<span class=\"Apple-converted-space\">  </span>She has also worked at Hot Dish Advertising, a full-service advertising agency specializing in franchise clients across several industries such as Edible Arrangements, Budget Blinds, Erbert &amp; Gerbert’s, Seattle’s Best Coffee, Menchie’s Frozen Yogurt and Lawn Doctor.</span></p>\r\n<p class=\"p1\"><span class=\"s1\">Peter graduated from St. Mary’s University<span class=\"Apple-converted-space\">  </span>with a double major in marketing &amp; entrepreneurial management. She is a member of Delta Mu Delta, a national business administration honor society</span></p>', 'Peter', '', 'inherit', 'closed', 'closed', '', '529-revision-v1', '', '', '2018-09-26 19:44:02', '2018-09-26 19:44:02', '', 529, 'http://cbx.cappendev.com/529-revision-v1', 0, 'revision', '', 0),
(1488, 2, '2018-09-26 19:48:02', '2018-09-26 19:48:02', 'As a partner at CBX, Todd is responsible for all things retail. He works with clients across multiple channels of trade including grocery, pharmaceutical, mass, pet specialty, consumer electronics, convenience, office, home improvement, clubs and auto parts supply. Under his leadership, the CBX branded environments division offers specialized services including retail strategy, brand development, market research and store design.\r\n\r\nPrior to joining CBX, Todd was vice president of marketing and consumer research for Daymon Worldwide, a global $10 billion sales and marketing company specializing in retail development of private label programs.\r\n\r\nTodd has published articles on private label branding for PLBuyer, Store Brand Decisions and Progressive Grocer. Todd has also spoken at FMI, PLMA and NACS about retail brand development and growth.', 'Todd', '', 'publish', 'open', 'open', '', 'todd', '', '', '2018-09-28 22:24:08', '2018-09-28 22:24:08', '', 0, 'http://cbx.cappendev.com/?post_type=team&#038;p=1488', 1, 'team', '', 0),
(1489, 2, '2018-09-26 19:47:22', '2018-09-26 19:47:22', '', 'headshots__0063_Todd', '', 'inherit', 'open', 'closed', '', 'headshots__0063_todd', '', '', '2018-09-26 19:47:22', '2018-09-26 19:47:22', '', 1488, 'http://cbx.cappendev.com/app/uploads/2018/09/headshots__0063_Todd.jpg', 0, 'attachment', 'image/jpeg', 0),
(1491, 2, '2018-09-26 19:48:02', '2018-09-26 19:48:02', 'As a partner at CBX, Todd is responsible for all things retail. He works with clients across multiple channels of trade including grocery, pharmaceutical, mass, pet specialty, consumer electronics, convenience, office, home improvement, clubs and auto parts supply. Under his leadership, the CBX branded environments division offers specialized services including retail strategy, brand development, market research and store design.\r\n\r\nPrior to joining CBX, Todd was vice president of marketing and consumer research for Daymon Worldwide, a global $10 billion sales and marketing company specializing in retail development of private label programs.\r\n\r\nTodd has published articles on private label branding for PLBuyer, Store Brand Decisions and Progressive Grocer. Todd has also spoken at FMI, PLMA and NACS about retail brand development and growth.', 'Todd', '', 'inherit', 'closed', 'closed', '', '1488-revision-v1', '', '', '2018-09-26 19:48:02', '2018-09-26 19:48:02', '', 1488, 'http://cbx.cappendev.com/1488-revision-v1', 0, 'revision', '', 0),
(1493, 2, '2018-09-26 19:50:05', '2018-09-26 19:50:05', 'As a Client Services Project Coordinator, Abby supports the team in every way that helps bring the client’s vision to life. She has developed strong project management skills and client relationships through working on brands such as Procter &amp; Gamble, J.M. Smucker, Pillsbury and National Geographic. Abby has an eye for detail and a passion for making a brand story sing through packaging, TV and social activation.\r\n\r\n&nbsp;\r\n\r\nAbby graduated from Bucknell University with a BSBA, majoring in Markets, Innovation and Design.', 'Abby', '', 'inherit', 'closed', 'closed', '', '1462-revision-v1', '', '', '2018-09-26 19:50:05', '2018-09-26 19:50:05', '', 1462, 'http://cbx.cappendev.com/1462-revision-v1', 0, 'revision', '', 0),
(1494, 2, '2018-09-26 19:50:49', '2018-09-26 19:50:49', 'As a Client Services Project Coordinator, Abby supports the team in every way that helps bring the client’s vision to life. She has developed strong project management skills and client relationships through working on brands such as Procter &amp; Gamble, J.M. Smucker, Pillsbury and National Geographic. Abby has an eye for detail and a passion for making a brand story sing through packaging, TV and social activation.\r\n\r\nAbby graduated from Bucknell University with a BSBA, majoring in Markets, Innovation and Design.', 'Abby', '', 'inherit', 'closed', 'closed', '', '1462-revision-v1', '', '', '2018-09-26 19:50:49', '2018-09-26 19:50:49', '', 1462, 'http://cbx.cappendev.com/1462-revision-v1', 0, 'revision', '', 0),
(1495, 2, '2018-09-26 19:52:55', '2018-09-26 19:52:55', '', 'headshots__0002_Ali', '', 'inherit', 'open', 'closed', '', 'headshots__0002_ali', '', '', '2018-09-26 19:52:55', '2018-09-26 19:52:55', '', 1444, 'http://cbx.cappendev.com/app/uploads/2018/09/headshots__0002_Ali.jpg', 0, 'attachment', 'image/jpeg', 0),
(1496, 2, '2018-09-26 19:57:03', '2018-09-26 19:57:03', 'Vannett is an eagle-eyed insights analyst, trend spotter, and innovation junkie whose passion is the marriage of business strategy and design. Her ability to naturally create connections and identify strategic tensions has lead her to award-winning success in revitalizing heritage brands and creating new brands for both giant corporations and startups.\r\n\r\nVannett started her career in advertising, working on game-changing clients including Toyota, ConAgra Foods, and Google. She then transitioned exclusively into branding and has had resounding success solving complex business challenges. Her client list includes behemoths like Anheuser-Busch InBev, Diageo, Nestle, Unilever, Bayer, and Mars Chocolate, as well as small but mighty clients like Walker &amp; Company and 1Above.', 'Vannett', '', 'publish', 'open', 'open', '', 'vannett', '', '', '2018-09-27 19:13:33', '2018-09-27 19:13:33', '', 0, 'http://cbx.cappendev.com/?post_type=team&#038;p=1496', 58, 'team', '', 0),
(1497, 2, '2018-09-26 19:56:04', '2018-09-26 19:56:04', '', 'Vannett', '', 'inherit', 'open', 'closed', '', 'vannett', '', '', '2018-09-26 19:56:04', '2018-09-26 19:56:04', '', 1496, 'http://cbx.cappendev.com/app/uploads/2018/09/Vannett.gif', 0, 'attachment', 'image/gif', 0),
(1498, 2, '2018-09-26 19:56:16', '2018-09-26 19:56:16', '', 'headshots__0065_Vannett.png', '', 'inherit', 'open', 'closed', '', 'headshots__0065_vannett-png', '', '', '2018-09-26 19:56:16', '2018-09-26 19:56:16', '', 1496, 'http://cbx.cappendev.com/app/uploads/2018/09/headshots__0065_Vannett.png.jpg', 0, 'attachment', 'image/jpeg', 0),
(1499, 2, '2018-09-26 19:57:03', '2018-09-26 19:57:03', 'Vannett is an eagle-eyed insights analyst, trend spotter, and innovation junkie whose passion is the marriage of business strategy and design. Her ability to naturally create connections and identify strategic tensions has lead her to award-winning success in revitalizing heritage brands and creating new brands for both giant corporations and startups.\r\n\r\nVannett started her career in advertising, working on game-changing clients including Toyota, ConAgra Foods, and Google. She then transitioned exclusively into branding and has had resounding success solving complex business challenges. Her client list includes behemoths like Anheuser-Busch InBev, Diageo, Nestle, Unilever, Bayer, and Mars Chocolate, as well as small but mighty clients like Walker &amp; Company and 1Above.', 'Vannett', '', 'inherit', 'closed', 'closed', '', '1496-revision-v1', '', '', '2018-09-26 19:57:03', '2018-09-26 19:57:03', '', 1496, 'http://cbx.cappendev.com/1496-revision-v1', 0, 'revision', '', 0),
(1500, 2, '2018-09-27 16:06:15', '2018-09-27 16:06:15', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\n\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\n\n<strong>Here are some takeaways from this year’s Expo East…</strong>\n\n<strong>Growing Like A Weed</strong>\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\n\n<img class=\"alignnone size-full wp-image-1501\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/11.jpg\" alt=\"\" width=\"480\" height=\"640\" />|\n<strong>Plants. It’s What’s For Dinner.</strong>\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\n\n<strong>Get A Collagen Education</strong>\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\n\n<strong>Brands Taking Stands</strong>\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\n\n<img class=\"alignnone size-full wp-image-1502\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/3432.jpg\" alt=\"\" width=\"650\" height=\"488\" /><strong>Organic Goes Digital</strong>\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\n\n<img class=\"alignnone size-full wp-image-1503\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\" alt=\"\" width=\"650\" height=\"488\" />\n\n<strong>…To A Tea</strong>\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\n\n<img class=\"alignnone size-full wp-image-1504\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/32.jpg\" alt=\"\" width=\"650\" height=\"867\" />\n\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\n\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-autosave-v1', '', '', '2018-09-27 16:06:15', '2018-09-27 16:06:15', '', 1133, 'http://cbx.cappendev.com/1133-autosave-v1', 0, 'revision', '', 0),
(1501, 2, '2018-09-26 20:17:17', '2018-09-26 20:17:17', '', '11', '', 'inherit', 'open', 'closed', '', '11', '', '', '2018-09-26 20:17:17', '2018-09-26 20:17:17', '', 1133, 'http://cbx.cappendev.com/app/uploads/2018/09/11.jpg', 0, 'attachment', 'image/jpeg', 0),
(1502, 2, '2018-09-26 20:17:33', '2018-09-26 20:17:33', '', '3432', '', 'inherit', 'open', 'closed', '', '3432', '', '', '2018-09-26 20:17:33', '2018-09-26 20:17:33', '', 1133, 'http://cbx.cappendev.com/app/uploads/2018/09/3432.jpg', 0, 'attachment', 'image/jpeg', 0),
(1503, 2, '2018-09-26 20:17:47', '2018-09-26 20:17:47', '', '1*_cRQZJyi1eW5Dksnf1Kxaw', '', 'inherit', 'open', 'closed', '', '1_crqzjyi1ew5dksnf1kxaw', '', '', '2018-09-26 20:17:47', '2018-09-26 20:17:47', '', 1133, 'http://cbx.cappendev.com/app/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg', 0, 'attachment', 'image/jpeg', 0),
(1504, 2, '2018-09-26 20:18:00', '2018-09-26 20:18:00', '', '32', '', 'inherit', 'open', 'closed', '', '32', '', '', '2018-09-26 20:18:00', '2018-09-26 20:18:00', '', 1133, 'http://cbx.cappendev.com/app/uploads/2018/09/32.jpg', 0, 'attachment', 'image/jpeg', 0),
(1505, 2, '2018-09-26 20:18:16', '2018-09-26 20:18:16', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<img class=\"alignnone size-full wp-image-1501\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/11.jpg\" alt=\"\" width=\"480\" height=\"640\" />\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<img class=\"alignnone size-full wp-image-1502\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/3432.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<img class=\"alignnone size-full wp-image-1503\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<img class=\"alignnone size-full wp-image-1504\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/32.jpg\" alt=\"\" width=\"650\" height=\"867\" />\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-26 20:18:16', '2018-09-26 20:18:16', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1508, 2, '2018-09-26 20:23:04', '2018-09-26 20:23:04', '', 'Wellness as<br> second nature', '', 'inherit', 'closed', 'closed', '', '43-revision-v1', '', '', '2018-09-26 20:23:04', '2018-09-26 20:23:04', '', 43, 'http://cbx.cappendev.com/43-revision-v1', 0, 'revision', '', 0),
(1510, 2, '2018-09-26 20:28:16', '2018-09-26 20:28:16', '', 'Wellness as<br> second nature', '', 'inherit', 'closed', 'closed', '', '43-revision-v1', '', '', '2018-09-26 20:28:16', '2018-09-26 20:28:16', '', 43, 'http://cbx.cappendev.com/43-revision-v1', 0, 'revision', '', 0);
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(1511, 2, '2018-09-26 20:28:19', '2018-09-26 20:28:19', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n&nbsp;\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<img class=\"alignnone size-full wp-image-1502\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/3432.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<img class=\"alignnone size-full wp-image-1503\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<img class=\"alignnone size-full wp-image-1504\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/32.jpg\" alt=\"\" width=\"650\" height=\"867\" />\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-26 20:28:19', '2018-09-26 20:28:19', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1512, 2, '2018-09-26 20:31:19', '2018-09-26 20:31:19', '', 'casestudy_IMG3_jason', '', 'inherit', 'open', 'closed', '', 'casestudy_img3_jason', '', '', '2018-09-26 20:31:19', '2018-09-26 20:31:19', '', 0, 'http://cbx.cappendev.com/app/uploads/2018/09/casestudy_IMG3_jason.jpg', 0, 'attachment', 'image/jpeg', 0),
(1513, 2, '2018-09-26 20:58:23', '2018-09-26 20:58:23', '', 'Wellness as<br> second nature', '', 'inherit', 'closed', 'closed', '', '43-revision-v1', '', '', '2018-09-26 20:58:23', '2018-09-26 20:58:23', '', 43, 'http://cbx.cappendev.com/43-revision-v1', 0, 'revision', '', 0),
(1514, 2, '2018-09-26 21:03:51', '2018-09-26 21:03:51', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<img class=\"alignnone size-full wp-image-1504\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/32.jpg\" alt=\"\" width=\"650\" height=\"867\" />\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<img class=\"alignnone size-full wp-image-1502\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/3432.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<img class=\"alignnone size-full wp-image-1503\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<img class=\"alignnone size-full wp-image-1504\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/32.jpg\" alt=\"\" width=\"650\" height=\"867\" />\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-26 21:03:51', '2018-09-26 21:03:51', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1515, 2, '2018-09-26 21:16:06', '2018-09-26 21:16:06', '', 'About_Bio_signature_vannett', '', 'inherit', 'open', 'closed', '', 'about_bio_signature_vannett', '', '', '2018-09-26 21:16:06', '2018-09-26 21:16:06', '', 0, 'http://cbx.cappendev.com/app/uploads/2018/09/About_Bio_signature_vannett.png', 0, 'attachment', 'image/png', 0),
(1516, 2, '2018-09-26 21:16:22', '2018-09-26 21:16:22', 'Vannett is an eagle-eyed insights analyst, trend spotter, and innovation junkie whose passion is the marriage of business strategy and design. Her ability to naturally create connections and identify strategic tensions has lead her to award-winning success in revitalizing heritage brands and creating new brands for both giant corporations and startups.\r\n\r\nVannett started her career in advertising, working on game-changing clients including Toyota, ConAgra Foods, and Google. She then transitioned exclusively into branding and has had resounding success solving complex business challenges. Her client list includes behemoths like Anheuser-Busch InBev, Diageo, Nestle, Unilever, Bayer, and Mars Chocolate, as well as small but mighty clients like Walker &amp; Company and 1Above.', 'Vannett', '', 'inherit', 'closed', 'closed', '', '1496-revision-v1', '', '', '2018-09-26 21:16:22', '2018-09-26 21:16:22', '', 1496, 'http://cbx.cappendev.com/1496-revision-v1', 0, 'revision', '', 0),
(1517, 1, '2018-09-26 22:37:35', '2018-09-26 22:37:35', 'Est quo ad aperiam quis. Voluptates eum et quas et accusamus vitae veritatis.\r\n\r\nIn et esse voluptatem laboriosam rerum pariatur. Amet vel in quaerat sequi. Laboriosam hic minus dolorum.\r\n\r\nProvident quaerat iure distinctio temporibus asperiores eum qui sunt. Iusto quidem sunt accusantium molestiae nisi odit. Ipsam consectetur nihil est voluptatem ipsum.\r\n\r\nError neque veniam ipsum incidunt commodi. Sed exercitationem deleniti ad odit in quibusdam.\r\n\r\nOptio dignissimos possimus reprehenderit odit eaque libero non. Omnis unde eum error quis ipsam at nostrum. Qui est ut itaque quia sed. Nobis consequatur consequatur molestiae illum ducimus.\r\n<ul>\r\n 	<li>Support the Client Services department and executive teams with project needs</li>\r\n 	<li>Organize project information, including researching background information and insights</li>\r\n 	<li>Meeting organization, management and documentation</li>\r\n 	<li>Category research and audit presentations</li>\r\n</ul>', 'Ut consequatur deserunt odit soluta aut', 'Soluta aut veniam earum voluptatum voluptas dolores necessitatibus ut laudantium quisquam tempora eaque expedita nesciunt nam doloremque ut sed nihil aut qui officia excepturi adipisci at vel hic omnis atque rerum quod porro eum nobis aspernatur molestiae quis mollitia aperiam animi ut sit a veniam eum ipsa.\r\n\r\nSed omnis neque magni harum earum voluptatibus vero voluptas hic sint aperiam cumque et ea dolores et eius eum iure reiciendis cumque consequuntur quos et rem quos at occaecati officiis velit odit id nesciunt cum eaque quaerat ut temporibus ipsa at laudantium error eum facilis inventore quidem accusamus non vel maiores.', 'inherit', 'closed', 'closed', '', '94-revision-v1', '', '', '2018-09-26 22:37:35', '2018-09-26 22:37:35', '', 94, 'http://cbx.cappendev.com/94-revision-v1', 0, 'revision', '', 0),
(1518, 1, '2018-09-27 13:00:39', '2018-09-27 13:00:39', 'Est quo ad aperiam quis. Voluptates eum et quas et accusamus vitae veritatis.\r\n\r\nIn et esse voluptatem laboriosam rerum pariatur. Amet vel in quaerat sequi. Laboriosam hic minus dolorum.\r\n\r\nProvident quaerat iure distinctio temporibus asperiores eum qui sunt. Iusto quidem sunt accusantium molestiae nisi odit. Ipsam consectetur nihil est voluptatem ipsum.\r\n\r\nError neque veniam ipsum incidunt commodi. Sed exercitationem deleniti ad odit in quibusdam.\r\n\r\nOptio dignissimos possimus reprehenderit odit eaque libero non. Omnis unde eum error quis ipsam at nostrum. Qui est ut itaque quia sed. Nobis consequatur consequatur molestiae illum ducimus.\r\n<ul>\r\n 	<li>Support the Client Services department and executive teams with project needs</li>\r\n 	<li>Organize project information, including researching background information and insights</li>\r\n 	<li>Meeting organization, management and documentation</li>\r\n 	<li>Category research and audit presentations</li>\r\n</ul>', 'Ut consequatur deserunt odit soluta aut', 'Soluta aut veniam earum voluptatum voluptas dolores necessitatibus ut laudantium quisquam tempora eaque expedita nesciunt nam doloremque ut sed nihil aut qui officia excepturi adipisci at vel hic omnis atque rerum quod porro eum nobis aspernatur molestiae quis mollitia aperiam animi ut sit a veniam eum ipsa.\r\n\r\nSed omnis neque magni harum earum voluptatibus vero voluptas hic sint aperiam cumque et ea dolores et eius eum iure reiciendis cumque consequuntur quos et rem quos at occaecati officiis velit odit id nesciunt cum eaque quaerat ut temporibus ipsa at laudantium error eum facilis inventore quidem accusamus non vel maiores.', 'inherit', 'closed', 'closed', '', '94-revision-v1', '', '', '2018-09-27 13:00:39', '2018-09-27 13:00:39', '', 94, 'http://cbx.cappendev.com/94-revision-v1', 0, 'revision', '', 0),
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(1520, 2, '2018-09-27 13:33:57', '2018-09-27 13:33:57', 'As a partner at CBX, Todd is responsible for all things retail. He works with clients across multiple channels of trade including grocery, pharmaceutical, mass, pet specialty, consumer electronics, convenience, office, home improvement, clubs and auto parts supply. Under his leadership, the CBX branded environments division offers specialized services including retail strategy, brand development, market research and store design.\r\n\r\nPrior to joining CBX, Todd was vice president of marketing and consumer research for Daymon Worldwide, a global $10 billion sales and marketing company specializing in retail development of private label programs.\r\n\r\nTodd has published articles on private label branding for PLBuyer, Store Brand Decisions and Progressive Grocer. Todd has also spoken at FMI, PLMA and NACS about retail brand development and growth.', 'Todd', '', 'inherit', 'closed', 'closed', '', '1488-revision-v1', '', '', '2018-09-27 13:33:57', '2018-09-27 13:33:57', '', 1488, 'http://cbx.cappendev.com/1488-revision-v1', 0, 'revision', '', 0),
(1521, 2, '2018-09-27 13:44:11', '2018-09-27 13:44:11', '', 'Ali-3', '', 'inherit', 'open', 'closed', '', 'ali-3', '', '', '2018-09-27 13:44:11', '2018-09-27 13:44:11', '', 1444, 'http://cbx.cappendev.com/app/uploads/2018/09/Ali-3.png', 0, 'attachment', 'image/png', 0),
(1522, 2, '2018-09-27 13:44:18', '2018-09-27 13:44:18', '', 'Ali', '', 'inherit', 'closed', 'closed', '', '1444-revision-v1', '', '', '2018-09-27 13:44:18', '2018-09-27 13:44:18', '', 1444, 'http://cbx.cappendev.com/1444-revision-v1', 0, 'revision', '', 0),
(1523, 2, '2018-09-27 13:45:31', '2018-09-27 13:45:31', '', 'Vannett', '', 'inherit', 'open', 'closed', '', 'vannett-2', '', '', '2018-09-27 13:45:31', '2018-09-27 13:45:31', '', 1496, 'http://cbx.cappendev.com/app/uploads/2018/09/Vannett-1.gif', 0, 'attachment', 'image/gif', 0),
(1524, 2, '2018-09-27 13:45:37', '2018-09-27 13:45:37', 'Vannett is an eagle-eyed insights analyst, trend spotter, and innovation junkie whose passion is the marriage of business strategy and design. Her ability to naturally create connections and identify strategic tensions has lead her to award-winning success in revitalizing heritage brands and creating new brands for both giant corporations and startups.\r\n\r\nVannett started her career in advertising, working on game-changing clients including Toyota, ConAgra Foods, and Google. She then transitioned exclusively into branding and has had resounding success solving complex business challenges. Her client list includes behemoths like Anheuser-Busch InBev, Diageo, Nestle, Unilever, Bayer, and Mars Chocolate, as well as small but mighty clients like Walker &amp; Company and 1Above.', 'Vannett', '', 'inherit', 'closed', 'closed', '', '1496-revision-v1', '', '', '2018-09-27 13:45:37', '2018-09-27 13:45:37', '', 1496, 'http://cbx.cappendev.com/1496-revision-v1', 0, 'revision', '', 0),
(1525, 2, '2018-09-27 14:05:36', '2018-09-27 14:05:36', '', 'Ali-4', '', 'inherit', 'open', 'closed', '', 'ali-4', '', '', '2018-09-27 14:05:36', '2018-09-27 14:05:36', '', 1444, 'http://cbx.cappendev.com/app/uploads/2018/09/Ali-4.png', 0, 'attachment', 'image/png', 0),
(1526, 2, '2018-09-27 14:05:44', '2018-09-27 14:05:44', '', 'Ali', '', 'inherit', 'closed', 'closed', '', '1444-revision-v1', '', '', '2018-09-27 14:05:44', '2018-09-27 14:05:44', '', 1444, 'http://cbx.cappendev.com/1444-revision-v1', 0, 'revision', '', 0),
(1527, 2, '2018-09-27 14:09:04', '2018-09-27 14:09:04', '', 'Todd-2', '', 'inherit', 'open', 'closed', '', 'todd-2-2', '', '', '2018-09-27 14:09:04', '2018-09-27 14:09:04', '', 1488, 'http://cbx.cappendev.com/app/uploads/2018/09/Todd-2.png', 0, 'attachment', 'image/png', 0),
(1528, 2, '2018-09-27 14:09:09', '2018-09-27 14:09:09', 'As a partner at CBX, Todd is responsible for all things retail. He works with clients across multiple channels of trade including grocery, pharmaceutical, mass, pet specialty, consumer electronics, convenience, office, home improvement, clubs and auto parts supply. Under his leadership, the CBX branded environments division offers specialized services including retail strategy, brand development, market research and store design.\r\n\r\nPrior to joining CBX, Todd was vice president of marketing and consumer research for Daymon Worldwide, a global $10 billion sales and marketing company specializing in retail development of private label programs.\r\n\r\nTodd has published articles on private label branding for PLBuyer, Store Brand Decisions and Progressive Grocer. Todd has also spoken at FMI, PLMA and NACS about retail brand development and growth.', 'Todd', '', 'inherit', 'closed', 'closed', '', '1488-revision-v1', '', '', '2018-09-27 14:09:09', '2018-09-27 14:09:09', '', 1488, 'http://cbx.cappendev.com/1488-revision-v1', 0, 'revision', '', 0),
(1529, 2, '2018-09-27 14:11:16', '2018-09-27 14:11:16', '', 'Todd-3', '', 'inherit', 'open', 'closed', '', 'todd-3', '', '', '2018-09-27 14:11:16', '2018-09-27 14:11:16', '', 1488, 'http://cbx.cappendev.com/app/uploads/2018/09/Todd-3.png', 0, 'attachment', 'image/png', 0),
(1530, 2, '2018-09-27 14:11:20', '2018-09-27 14:11:20', 'As a partner at CBX, Todd is responsible for all things retail. He works with clients across multiple channels of trade including grocery, pharmaceutical, mass, pet specialty, consumer electronics, convenience, office, home improvement, clubs and auto parts supply. Under his leadership, the CBX branded environments division offers specialized services including retail strategy, brand development, market research and store design.\r\n\r\nPrior to joining CBX, Todd was vice president of marketing and consumer research for Daymon Worldwide, a global $10 billion sales and marketing company specializing in retail development of private label programs.\r\n\r\nTodd has published articles on private label branding for PLBuyer, Store Brand Decisions and Progressive Grocer. Todd has also spoken at FMI, PLMA and NACS about retail brand development and growth.', 'Todd', '', 'inherit', 'closed', 'closed', '', '1488-revision-v1', '', '', '2018-09-27 14:11:20', '2018-09-27 14:11:20', '', 1488, 'http://cbx.cappendev.com/1488-revision-v1', 0, 'revision', '', 0),
(1531, 2, '2018-09-27 14:15:25', '2018-09-27 14:15:25', '', 'Vannett', '', 'inherit', 'open', 'closed', '', 'vannett-3', '', '', '2018-09-27 14:15:25', '2018-09-27 14:15:25', '', 1496, 'http://cbx.cappendev.com/app/uploads/2018/09/Vannett.png', 0, 'attachment', 'image/png', 0),
(1532, 2, '2018-09-27 14:15:31', '2018-09-27 14:15:31', 'Vannett is an eagle-eyed insights analyst, trend spotter, and innovation junkie whose passion is the marriage of business strategy and design. Her ability to naturally create connections and identify strategic tensions has lead her to award-winning success in revitalizing heritage brands and creating new brands for both giant corporations and startups.\r\n\r\nVannett started her career in advertising, working on game-changing clients including Toyota, ConAgra Foods, and Google. She then transitioned exclusively into branding and has had resounding success solving complex business challenges. Her client list includes behemoths like Anheuser-Busch InBev, Diageo, Nestle, Unilever, Bayer, and Mars Chocolate, as well as small but mighty clients like Walker &amp; Company and 1Above.', 'Vannett', '', 'inherit', 'closed', 'closed', '', '1496-revision-v1', '', '', '2018-09-27 14:15:31', '2018-09-27 14:15:31', '', 1496, 'http://cbx.cappendev.com/1496-revision-v1', 0, 'revision', '', 0),
(1533, 2, '2018-09-27 14:25:54', '2018-09-27 14:25:54', 'Blah blah blah', 'Samantha', '', 'publish', 'open', 'open', '', 'samantha', '', '', '2018-09-27 19:16:18', '2018-09-27 19:16:18', '', 0, 'http://cbx.cappendev.com/?post_type=team&#038;p=1533', 59, 'team', '', 0),
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(1536, 2, '2018-09-27 14:25:54', '2018-09-27 14:25:54', 'Blah blah blah', 'Samantha', '', 'inherit', 'closed', 'closed', '', '1533-revision-v1', '', '', '2018-09-27 14:25:54', '2018-09-27 14:25:54', '', 1533, 'http://cbx.cappendev.com/1533-revision-v1', 0, 'revision', '', 0),
(1537, 2, '2018-09-27 16:04:26', '2018-09-27 16:04:26', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<img class=\"alignnone size-full wp-image-1501\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/11.jpg\" alt=\"\" width=\"480\" height=\"640\" />\r\n\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<img class=\"alignnone size-full wp-image-1502\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/3432.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<img class=\"alignnone size-full wp-image-1503\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<img class=\"alignnone size-full wp-image-1504\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/32.jpg\" alt=\"\" width=\"650\" height=\"867\" />\r\n\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-27 16:04:26', '2018-09-27 16:04:26', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1538, 2, '2018-09-27 16:06:30', '2018-09-27 16:06:30', '<strong>Weed Rules, Collagen Is Hot, and Organic Goes Digital</strong>\r\nI love attending Expos. I bounce off the energy created by the thousands of attendees walking the floors and the hordes of vendors that fill the Convention Center. I love engaging with the diverse array of brands; from natural and organic foods to health and beauty products; from the big power house brands to the small startups. There is so much activity – you feel the genuine passion of those who tell you their stories and what inspired them to create their brand. You’re exposed to great design and an entrepreneurial spirit that’s contagious. You meet a never-ending stream of amazing, culturally diverse people from the time you enter to the time you leave. Expos are a place where you can kick off your day with an organic, fair-trade coffee (complete with an uplifting brand backstory), let your taste buds roam wild, learn about the latest food and technology trends, and if you’re feeling extra adventurous, start your next morning with a work out class at 7.30am (promise I’ll make it next year!) All this under one roof!\r\n\r\nYes, Expos are awesome. And for those with an open mind and a willingness to listen and learn, they can be an incredibly uplifting and positive experience.\r\n\r\n<strong>Here are some takeaways from this year’s Expo East…</strong>\r\n\r\n<strong>Growing Like A Weed</strong>\r\nMost notable movement for me is the rise of Hemp based products both in food and beauty (CBD oil also very prominent in beauty). Hemp based products are very high… in protein and Omega 3 and 6 (at least this is the message being pushed). Brands are definitely seeking ways to better educate both customers and retailers on the health benefits Hemp provides. There is certainly an opportunity in this space for the existing brand leaders to continue educating as well as exploring new ways to better communicate all the health benefits through more engaging branding and messaging. The Hemp movement is here to stay and will only keep growing.\r\n\r\n<img class=\"alignnone size-full wp-image-1501\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/11.jpg\" alt=\"\" width=\"480\" height=\"640\" />|\r\n<strong>Plants. It’s What’s For Dinner.</strong>\r\nThis leads nicely into the continuous growth of plant-based products. There were more brands this year than last promoting the benefits of plant based ingredients across food and beauty with lots of product innovation including plant based pizzas and burritos to drinks and healthcare/beauty products.\r\n\r\n<strong>Get A Collagen Education</strong>\r\nStaying with the healthy movement. Collagen is another hot ingredient becoming more prominent in the supplements sector. Brands including ZINT, VP and Nordic Naturals were all promoting the benefits of Collagen for your body’s joints, skin care, hair care and nails. Apparently it will help you ‘glow’ and also better your skins moisture within 6 weeks (by up to 11% - I’m sold!). I was well educated by some of these brands on the benefits of Collagen and have enough samples to test the 6 weeks challenge for myself! Certainly an interesting movement and one that follows the overall health and wellness trend, which is driving so much brand innovation across all sectors.\r\n\r\n<strong>Brands Taking Stands</strong>\r\nOn a very positive note, I met three brands (Cure, This Bar Saves Lives, The Soulfull Project) promoting ‘buy our product and we’ll donate one to a food bank or a person in need’. This giving back to the community is certainly one way of making your brand stand out from the rest and is making a truly positive impact in the world. Very encouraging to see and great that these brands are leveraging Expo East for exposure and support. You have my full support and will turn to these brands for my snacking needs :)\r\n\r\n<img class=\"alignnone size-full wp-image-1502\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/3432.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n<strong>Organic Goes Digital</strong>\r\nOrganic Valley once again delivered, in my opinion, the best booth of the Expo. Last year they had a VR experience where customers experienced a virtual tour of a farm. This year you could Facetime a Farmer. Genius! Great how Organic Valley have married their authentic and organic brand image with smart and modern technology. They are delivering on their brand promise of bringing customers closer to their farmers and the farming process both in an educational and fun way.\r\n\r\n<img class=\"alignnone size-full wp-image-1503\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/1_cRQZJyi1eW5Dksnf1Kxaw.jpg\" alt=\"\" width=\"650\" height=\"488\" />\r\n<strong>…To A Tea</strong>\r\nFinally, being a Brit – I have to make some small observations about the Tea industry considering this is our national drink of choice. One of my favorite brands I met was a tiny tea brand from Korea – IDO-TEA. Their small booth was highly educational with their ingredients on display to touch and smell. They visualized their brand story and tea fermentation process at their booth and recently got approved to distribute via Amazon, which is awesome news for them. And their teas tasted great!\r\n\r\n<img class=\"alignnone size-full wp-image-1504\" src=\"http://cbx.cappendev.com/app/uploads/2018/09/32.jpg\" alt=\"\" width=\"650\" height=\"867\" />\r\nIn other Tea news - cold brew Nitro Tea is making moves to compete with the cold brew Nitro Coffee trend. Harney &amp; Sons have launched a Nitro Tea in a can – hot cinnamon spiced (served cold). It tasted absolutely delicious! The core benefits being less caffeine and more refreshing than cold brew coffee. Will be interesting to watch this movement - not sure how popular it will be in the US.\r\n\r\n<strong>Thank you to all those that made this year’s event another great show and for all the hard work it takes to make these show happen. Hope to see many of you at Expo West in March!</strong>', 'CBX Explores Expo East', '', 'inherit', 'closed', 'closed', '', '1133-revision-v1', '', '', '2018-09-27 16:06:30', '2018-09-27 16:06:30', '', 1133, 'http://cbx.cappendev.com/1133-revision-v1', 0, 'revision', '', 0),
(1539, 1, '2012-07-10 17:30:05', '2012-07-10 17:30:05', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nI\'ve recently experienced the incredible joys and wake-in-the-middle-of-the-night pressures associated with helping my son choose where, over the next four years, he will mature, learn and socialize before stepping out into the real world. And it\'s only costing my wife and me about $200k. Here\'s hoping there\'s an ROI!\r\n\r\nParents, like my wife and I, still want generally the same things from their kids\' colleges as they always have: solid reputations, small class sizes, personalized attention, safe campuses, and last but not least, a focus on education. But with tuition prices at exorbitant levels, parents now tend to rationalize their kids\' choices of colleges the same way they rationalize the purchase of any \"big ticket\" item: through brand. \"Well, it\'s a Viking stove, so that means it must be good.\"\r\n\r\nWhen buying higher education, we want the same fulfillment, especially since we\'re dropping several tens, if not hundreds, of thousands of dollars, We want a guarantee of a school\'s worth before we (or our kids) experience it. We want to know what we\'re getting in order to validate the plunge. To be honest, I\'d feel a helluva lot more comfortable plunking down all that cash if I knew I was buying into a brand.\r\n\r\nCertain higher-tier, \"prestige\" schools, like Harvard, MIT, UCLA, Oxford, Michigan and Brown, deliver on that brand promise. In addition to rock-solid reputations as centers of knowledge, these universities have done a great job of making themselves strong brands, creating a position in the marketplace (yes ... these days it is very much a marketplace) through their use of colors, mascots, symbols, and logos. In turn, they\'re always considered desirable, competitive and a good investment. Many kids come out of these schools and go on to good jobs and successful futures.\r\n\r\nBut what about the middle-to-lower tier \"mass\" schools? My son, a solid student, wasn\'t eyeing the Harvards and MITs, but was considering a dozen reputable, though not entirely tip-of-the-tongue, colleges. At the beginning of the school year, he gave his guidance counselor a list of the places he wanted to apply, and then returned to her office recently to let her know where he was accepted. She told him she was surprised he got waitlisted at Lehigh and Muhlenberg, but accepted into Lafayette. Amongst these mid-tier, no-brand colleges, she clearly had a perception that Lafayette was better than Lehigh and Muhlenberg -- we have no idea how this perception was formed.\r\n\r\nIn order for parents to feel good about shelling out the dough on these \"no-to-low brands,\" middle-tier schools need to brush up on their branding abilities and make people aware about what really differentiates their school from another. Heck, even the fictional Faber College from Animal House had a strong tag line! (\"Knowledge is good,\" for those of you who don\'t worship that movie the way I do.) On paper, many of these mid-tier institutions seem virtually identical, some with tag lines as dubious as Faber\'s, and have done little to set themselves apart. Here are some of the strikes against them:\r\n\r\nThe no-brand cache is less evident on a resume and therefore, does not \"give back\" or add quantitative value to a graduate\'s worth\r\nThe no-brand gets no \"wow, great school!\" comments to validate choice and experience\r\nThe no-brand demands a monologue to explain the basics. (\"Well, it\'s a small, private school in east-bum-fuck that has a really good bio-science program\" vs. a dialog built on understanding and connection, e.g., \"Is it really like Good Will Hunting there?\")\r\nThe no-brands do not strengthen the way our children are perceived by others or help to solidify their individual identities, as most brands we choose in our adult lives do (especially in our early 20s, when the sole purpose in life is to get a handle on our individual identity)\r\n\r\nMaybe it\'s because of what I do every day, but it doesn\'t seem like it should be SO hard for these no-brands to become big brands. And given that some college-age students are questioning whether college is worthwhile at all, given the eventual debt (nearly 80% of recent college graduates are returning to live with their parents), these colleges need to act fast in order to keep their schools, ahem, their brands, afloat. Here a few tips for how they can put themselves on the map:\r\n\r\n5 Tips for Going from a No-Brand College to a Brand College\r\n\r\nKnow your target student body (and parent body). Understand what motivates them and is relevant to them, and then make sure they know that you offer programs in which they\'d be interested. For example, Stony Brook University has a big bike share program, and University of the Atlantic in Maine uses 100% recycled paper for everything on campus.\r\n\r\nIf you want to be thought of as different, BE different. Create a program that puts you in a league of your own, and then promote that difference everywhere you can. For example, Colorado College divides its academic year into eight \"blocks,\" intensive academic units lasting three-and-a-half weeks, during which students and professors cover a semester\'s worth of course material, one course at a time.\r\n\r\nTranslate your purpose into a brand belief (what you are) and behavior (how your brand acts) that your current students and staff can understand and consistently communicate to prospective students/parents.\r\n\r\nGot any high-profile or famous alumni who perfectly reflect the mission of your school? Use \'em! Who better than an Oprah Winfrey (Tennessee State University), George Clooney (Northern Kentucky University) or Tim Allen (Western Michigan University) to serve as your brand ambassador?\r\n\r\nUnderstand your weaknesses and how they effect your brand image -- and then do away with them altogether.\r\n\r\nIn the end, I am happy to report that my son chose Lafayette College as the place where he\'ll spend the next four years. One of the reasons we all loved Lafayette was because they called out pieces of my son\'s essay in their acceptance letter, as opposed to the standard form letter he received from nearly every other school. This told us that Lafayette cared about the individual, and would give our son the attention we, and he, wants at this point in his life. It was a small gesture, yes, but it made a big impression on this branding professional, proving sometimes a school doesn\'t need to do that much to put a stake in the ground about how they want to be perceived.</p>\r\n\r\n<a href=\"http://www.huffingtonpost.com/gregg-s-lipman/buying-a-brand-not-just-a_b_1659251.html\" target=\"_blank\">http://www.huffingtonpost.com/gregg-s-lipman/buying-a-brand-not-just-a_b_1659251.html</a>', 'Buying a Brand, Not Just a Mascot', '', 'publish', 'open', 'open', '', 'buying-a-brand-not-just-a-mascot', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/buying-a-brand-not-just-a-mascot', 0, 'thinking', '', 0);
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(1540, 1, '2012-03-21 18:27:50', '2012-03-21 18:27:50', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Todd_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Todd_web1-150x150.jpg\" alt=\"\" title=\"Todd_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1074\" /></a>By Todd Maute:\r\nExploring the role of private label within new, small format stores.Now that there’s a big-box store of every variety on just about every corner, it’s hard to remember a time when the neighborhood General Store was where people went for all their shopping needs.<div>\r\n\r\nGeneral stores started out as rural or small town stores that carried a broad range of merchandise (usually food staples such as milk and bread, as well as household goods such as hardware and electrical supplies), most of it coming from the town and surrounding local areas. In these stores, you told a salesperson what you wanted and they brought it to you—but people soon tired of waiting.</div>\r\n\r\nEnter the self-service supermarket concept, which was introduced in 1916 by Clarence Saunders through his Piggly Wiggly stores, then was tweaked to perfection in the 1930s by Michael Cullen and his King Kullen supermarkets.<div>\r\n\r\nThen Sam Walton came along in the 1960s, bringing with him the notion of the “big-box store,” and the rest is history. In 1980, the average SKU count for stores was 15,000; today, the average SKU is around 45,000.</div>\r\n\r\nBut with all the nostalgia generated from a “simpler time,” and a business opportunity to better target specific audiences and their geographic, demographic and psychographic needs (as well as their buying behaviors and spending power), retailers are going small again.\r\n\r\nIn recent years, a crop of small-format stores have popped up, and they are starting to give the large-format stores (as well as both established and slow-evolving C-stores) a run for their money. Why? For a variety of reasons:\r\n\r\n• The consumer experience in massive retail establishments is becoming increasingly unattractive.\r\n\r\n• Lower-income shoppers, in particular, find that they are not comfortable in large stores because service is less personal, and the broad assortment of products drives home how little they can afford.\r\n\r\n• Large stores frequently are inaccessible, as they are located far from city centers.\r\n\r\n• Economics and technology have shifted the value proposition.\r\n\r\n• Population growth in urban areas had necessitated the need to build stores where the people are; unfortunately, urban areas can’t support the large formats.\r\n\r\nWhat can a small format store do for a large format store?\r\n\r\n• They offer retailers a more intimate relationship with customers and employees, and therefore allow for genuine innovation in store design and even business model design.\r\n\r\n• They have the ability to tap into new demographics and locate and build sites more quickly in saturated markets.\r\n\r\n• They provide a less intense drain on capital resources compared with the supercenters and hypermarkets that drive the bulk of the revenues at many of the world’s largest grocery operators.\r\n\r\nBut when mega-stores such as Walmart, Kroger, Safeway and Target go from formats with 40,000 SKUs down to those with, say, 10,000 SKUs, what products stay and what products go? How can these smaller stores create an ownable, and lucrative, private label strategy? And how should they brand their experiences to mark this profound shift from the larger format arena?\r\n\r\nFirst and foremost, retailers should consider the purpose of their endeavor. Is it a convenience play, a specialized offer? What role will the banner play in the portfolio? That business raison d’etre will inform the next question.\r\n\r\nHow will they brand their store? Does their small format store need a new name or variation of the existing brand name? Can it use the same name?\r\n\r\nFor example, Walmart has two small format stores, Walmart Express and Walmart Marketside. Giant Eagle has Giant Eagle Express and Giant Eagle Get-Go, and Target has City Target. Successful store names tend to leverage existing equities and provide a clear, motivating and brand relevant message to the consumer.\r\n\r\nThe next consideration is the private label strategy—the makeup of the brand’s private label portfolio. Before a retailer can determine the composition, it again needs to identify its differentiating strategy and how that might be applied. Is the differentiator value, fresh, or value-added? Is it a premium or value play?\r\n\r\nSmall format stores such as Aldi, Fresh & Easy and Trader Joe’s illustrate why a strong strategy is essential.\r\n\r\nAldi is a small format store that is strictly a value proposition. The store locations, the footprint, the layout of the selling floor and the product assortment all support the brand proposition. But in general, most small format stores tend to be more about convenience than value … and customers definitely are willing to pay a small premium for that convenience.\r\n\r\nAldi successfully leverages an extensive private label program over national brands at a discount to support its position in the marketplace.\r\n\r\nFresh & Easy is all about being fresh (and, well, easy), and by sticking to this doctrine, it has created a strong fan base.\r\n\r\nTrader Joe’s is all about providing a unique, value-added proposition. It offers private label items such as “cat cookies,” “pot stickers” and dried fruits and nuts to which customers are extremely loyal and know they can only buy at Trader Joe’s.\r\n\r\nHere, too, Trader Joe’s leverages innovative packaging, branding and significant private label presences to make its brand experience unique and ownable.\r\n\r\nAs more and more retailers are getting into the small format store space, they should consider three possible strategies for using private label:\r\n\r\n1. Make the majority product mix private label. This means commitment to building a relevant branded environment and product development, as traffic will be driven by the brand propositon, e.g. the Trader Joe’s of the world.\r\n\r\n2. Keep the private label focus on fresh food and meal solutions. Drive traffic and margin with these offerings; they can even be branded solutions to create a proprietary look and feel.\r\n\r\n3. Develop a few unique private label offerings found only in this small format that target your consumer wants and needs. Take a page out of Duane Reade’s DeLish brand, which lets private label serve as a unique, well-positioned driver within the national brand portfolio (in other words, have your cake and eat it, too.)\r\n\r\nIn some ways, it would be really nice and easy to go back to the industrial-age days of “build it one way, build it big and utilize leverage” to drive the business. But we’re in a different time, one where technology and evolving needs have altered both consumer expectations and the buying experience.\r\n\r\nConsumers now seek out custom solutions that benefit them through badge value, quality, price and/or convenience. By strategically assessing these wants and needs, and delivering against them as Piggly Wiggly and King Kullen did back in the days, retailers can harness the concept of the old General Store and turn small formats into strong, sustainable business concepts.</p>\r\n\r\n<a href=\"http://www.privatelabelbuyer.com/articles/86650-growing-your-business-smaller\" target=\"_blank\">http://www.privatelabelbuyer.com/articles/86650-growing-your-business-smaller\r\n</a>', 'Growing Your Business Smaller', '', 'publish', 'open', 'open', '', 'growing-your-business-smaller', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/growing-your-business-smaller', 0, 'thinking', '', 0),
(1541, 1, '2012-06-26 14:28:50', '2012-06-26 14:28:50', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nThe summer TV season is already in full swing, as you may already know based on the plethora of posters and promotions for shows like Breaking Bad, Suits, Royal Pains, The Newsroom, and so on. The History Channel kicked off the summer craziness on Memorial Day, with its miniseries Hatfields & McCoys. My curiosity was piqued by this series\' commercials, and so I found myself watching it over a three-day period. But what was even more entertaining than the actual show were the commercials for other History Channel shows that ran during those three nights. The commercials -- for reality TV and pseudoscientific programming like Swamp People, Pawn Stars, Ice Road Truckers and Monsterquest -- drew me in for their sensational qualities, and from a brand perspective, my curiosity was equally piqued. What did these shows have to do with history?\r\n\r\nThe trend of jettisoning a brand\'s original DNA in favor of ratings is everywhere in cable right now -- and as a branding professional, I wonder how that will affect the overall branding of TV in the long haul. Back in the \'80s and \'90s, a slew of TV networks launched with names that clearly communicated the type of content viewers would find there. Animal Planet, Discovery, Bravo, A&E, The Learning Channel, The History Channel. They came at branding the traditional way: establishing a brand positioning, coming up with a name that is reflective of this goal, and then creating messaging and communications that convey the brand promise. But they could not hold onto this approach from a business proposition, and before long, networks were saying, \"Screw the brand; I need sales.\"\r\n\r\nWhich brings us to the sad state of cable TV offerings today. When I flip through the channels, I literally have ZERO idea which network I am watching. Mob Wives is on VH-1, Viral Video Show is coming out on the SyFy channel, My Big Fat Gypsy Wedding is on TLC (formerly The Learning Channel), Best Ink is on Oxygen. But couldn\'t any of these shows appear on ANY network?\r\n\r\nYes, and that\'s because networks have pretty much thrown brand discipline out the window for the dollar. Originally, they held true to their brands, with Bravo offering arts entertainment and the History Channel airing documentaries on World War II and fascist leaders. But the second the networks saw business going away, they sought out the content -- often sensational, reality-based programming -- that people wanted more. They chased the lowest common denominator instead of taking the time to cultivate their network offerings. In other words, they\'ve mortgaged the future by getting rid of the brand.\r\n\r\nPart of the problem is that these networks limited themselves from the get-go with their names, making what was once their strongest asset -- for example, cuddly animals on Animal Planet -- into their weakest links. They need to pander to audience tastes in order to get advertisers, instead of airing what they really want to show. Even when a network claims to want to change course by adding quality scripted programming -- MTV comes to mind -- they end up adding three different Jersey Shore spin-offs in order to get ratings (do we really care about Snooki\'s pregnancy?!).\r\n\r\nOn the flip-side, you have quality networks like Showtime and HBO (Home Box Office) that have names broad enough to accommodate a variety of programs, and a subscription-based model that means they don\'t have to answer to advertisers. This is what enables those networks to be a little riskier in their programming, renewing shows like the recently heralded Girls and Veep based on terrific reviews, instead of booming viewership. A few riskier, non-subscription based networks, like AMC and FX, have renewed cult-favorite shows like Mad Men and It\'s Always Sunny In Philadelphia simply because they enhance their reputations as quality programmers (did you know that Mad Men, for all the hype, actually doesn\'t get huge ratings?).\r\n\r\nPerhaps the most interesting of all network models today is not a network but a web site and subscription service. Hulu -- a joint venture between NBC-Universal, FOX and Disney-ABC -- builds on the notion that since audiences have very little network loyalty, why not give them all of the programs they want across all networks, for a \"pay as you watch\" fee? It\'s still unclear what Hulu stands for as a brand, but the model seems to work -- now.\r\n\r\nAnd while I\'m unsure as to where networks and channels will go with their businesses in the coming years, there\'s one thing I do know: Audiences want the simplicity of knowing what their programs are, where they can find them and -- best of all -- that they\'ll be able to connect with their content. Until the MTVs, A&Es and TLCs deliver on this, I\'ll be looking forward to seeing The Real Housewives of Pawn Stars on Cartoon Network.</p>\r\n\r\n<a href=\"http://www.huffingtonpost.com/gregg-s-lipman/the-reality-of-cable-tv_b_1625881.html\" target=\"_blank\">http://www.huffingtonpost.com/gregg-s-lipman/the-reality-of-cable-tv_b_1625881.html</a>', 'The Reality of Cable TV', '', 'publish', 'open', 'open', '', 'the-reality-of-cable-tv', '', '', '2018-09-27 17:58:49', '2018-09-27 17:58:49', '', 0, 'http://cbx.cappendev.com/thinking/16/the-reality-of-cable-tv', 0, 'thinking', '', 0),
(1542, 1, '2012-03-15 14:35:43', '2012-03-15 14:35:43', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nTweens are a complicated bunch—as parents and marketers know. Considered “too old for toys, too young for boys (and girls),” this demographic of kids ages 9 to 14 is feisty, opinionated, honest, sharp, cynical, and responsible for $200 billion in sales a year. That means tweens yield a tremendous amount of purchasing power, which is why every smart marketer needs to keep them top of mind in 2012.\r\n\r\nCreating, designing, and marketing brands for tweens, however, is a challenge mostly because tweens are full of dichotomies.\r\n\r\n1. Tweens aspire to be older—but are still children.\r\n2. They want to be unique—but also fit in.\r\n3. They have strong ideas about what they want to buy—but need parental involvement and approval to purchase desired items.\r\n\r\nThat last point means marketers need to talk authentically to teens and, at the same time, convince parents that the products are worth their money.\r\n\r\nAppealing to parents and tweens isn’t easy. And as the parent of a tween, I can tell you that there’s a fine line between being cool and trying too hard. (I’ve gotten the stink eye one too many times for corny comments I’ve made in front of my daughter.) <a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/bigstock_Group_Of_Tweens_With_Thumbs_Up_4782253-300x200.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/bigstock_Group_Of_Tweens_With_Thumbs_Up_4782253-300x200.jpg\" alt=\"\" title=\"bigstock_Group_Of_Tweens_With_Thumbs_Up_4782253-300x200\" width=\"300\" height=\"200\" class=\"alignright size-full wp-image-552\" /></a>\r\n\r\nMy company, CBX, found out how difficult it is to appeal to both tweens and parents when we, as brand stewards of Kimberly-Clark’s U by Kotex feminine care line, were asked to design U by Kotex Tween. After conducting a deep dive to get into the minds of tween girls, we created packaging that featured:\r\n\r\n-Copy that speaks to girls honestly and openly\r\n-A black and pink glittery pack that conveys the idea of “girly princess meets teen rebellion”\r\n-Star-shaped peekaboo windows that let girls see the brightly colored product\r\n-Designs with hot pink doodled stars and hearts that could be straight from girls’ notebooks\r\n-Discreetly designed packaging and product, so as not to embarrass girls\r\n-The designs were a hit in addressing a tween’s desire for freedom and self-expression, and her mom’s need for reassurance and safety. By appealing to both tweens and -parents, sales of U by Kotex Tween helped Kotex capture a 15.9% share of the tampon market and 19.4% of the sanitary napkin and liners segment.\r\n\r\nAnother product that tweens like and parents approve is Someday perfume. Do you have a Biebs lover in your house? (I do!) Justin Bieber and his team just keep hitting it right from a branding angle. His perfume for girls, Someday, strikes a perfect balance between being modest enough for parents and alluring enough for tweens. In the ads, a young girl is shown pining for Justin, who is shown against a backdrop of purple, his favorite color (and that of many tween girls). The perfume bottle features blooming hearts that appeal to this love-obsessed demographic and a removable key and jewel-encrusted heart to carry Justin wherever the tween goes. Tween-friendly elements such as those helped Someday bring in $3 million in sales in its first three weeks.\r\n\r\nTween Marketing Gone Horribly Wrong\r\n\r\nNot all products can balance the appeal to tweens and their parents. Some products miss the mark completely and get shunned by both tweens and parents.\r\n\r\nFor example, let’s take Abercrombie Kids’ Ashley Push-Up Triangle. The bikini top lined with push-up padding was marketed to girls as young as eight. Eight! Tweens may want to seem grown-up, but their parents still want to keep them kids—which is why parents were absolutely furious over the product. Abercrombie & Fitch backpedaled, saying the product was always intended for girls ages 12 and up. The bikini top was soon removed from shelves, and Yahoo Finance’s 24/7 Wall Street placed the Ashley Push-Up Triangle in its No. 1 slot for biggest product failure of the year.\r\n\r\nHow to Best Reach Tweens\r\n\r\nIn addition being smart about tween products, marketers have to be savvy about their advertising and promotions. Gone are the days of reaching tweens via 30-second TV spots. Tweens are tech-obsessed, always looking for the newest and coolest platforms and gadgets. This audience likes to push its boundaries, albeit within a controlled environment like Mommy and Daddy’s house. New platforms come out every day. (Facebook and Tumblr are being replaced by newer programs like Xbox Live and Sweety High.) The most successful ads tend to mix an element of danger with something safe and responsible.\r\n\r\nHere are a few rules for marketing to tweens.\r\n\r\n1. Know your audience\r\nConduct a serious deep dive into the media, technology, fashion, and products that are speaking to tweens today.\r\n\r\n2. Tell it (to parents and tweens) like it is\r\nTweens want to be talked to—not down to. Immerse yourself in their lingo, and keep your words short and sweet in a relatable, conversational tone. But be sure to use language that doesn’t completely alienate parents; they’re the ones paying, after all.\r\n\r\n3. Wow them\r\nAlways include an element of surprise, something unexpected and fun, that will stand apart from the competition as well as from their parents’ products. Funky graphics, glitter, stickers, and jewels all feel like special treats for tweens.\r\n\r\n4. Give tweens a voice\r\nTweens like to put their stamp on the world, so give them avenues for feedback on social networks.\r\n\r\n5. Keep cool\r\nLastly, keep in mind that tween trends change like the weather… Be sure to stay abreast of what’s cool right now. If you don’t know what’s trendy, tweens won’t give you the time of day.</p>\r\n\r\n<a href=\"http://www.mpdailyfix.com/the-dos-and-donts-of-tween-marketing/\" target=\"_blank\">http://www.mpdailyfix.com/the-dos-and-donts-of-tween-marketing/</a>', 'The Do\'s and Don\'ts of Tween Marketing', '', 'publish', 'open', 'open', '', 'the-dos-and-donts-of-tween-marketing', '', '', '2018-09-27 17:58:49', '2018-09-27 17:58:49', '', 0, 'http://cbx.cappendev.com/thinking/16/the-dos-and-donts-of-tween-marketing', 0, 'thinking', '', 0),
(1543, 1, '2012-02-14 14:53:03', '2012-02-14 14:53:03', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nIt\'s Valentine\'s Day, which got us in the mood for -– you guessed it -– love. In particular, brand love. We went out to the street and performed a down-and-dirty survey to find out just what brands make us weak in the knees, who is worthy of a long-term commitment, and who we want to break up with.\r\n\r\nHere\'s what people had to say:\r\n\r\nBrand You\'d Buy A Drink\r\n\r\nPinterest. You\'ve been hearing all about her for a few weeks now -- she\'s the girl on everyone\'s lips; she’s the next big thing. But is she really as cool as everyone says she is? After one drink, you’re sure to find out. \r\n\r\nBrand You\'d Take Home For The Night\r\n\r\nTwitter. It’s destined to be a brief encounter (no more than 140 minutes, tops), but it’ll likely be pretty fun while it lasts. He’s certainly hot right now, but you wonder if he’ll be around in five minutes --  let alone five years.\r\n\r\nBrand You\'d Kick Out The Next Morning\r\n\r\nWal-mart. The night before, you were wooed by all the talk of mega-this and mega-that, of all the low prices and special offers. But the next morning, you realize: sometimes bigger is not always better.\r\n\r\nBrand You\'re Most Likely To Bring Home To Mama\r\n\r\nChrysler. He\'s got All-American good looks, wholesome values, solid parts, diehard attitude and undying loyalty. Plus, he\'s proven that he can come through a crisis with flying colors, and regain his footing as a leader. Mama will call him a “stand-up guy” (like Clint Eastwood, the guy who voiced his recent Super Bowl commercial).  \r\n\r\nBrand With Whom You\'d Like A Fling\r\n\r\nJetBlue. You don’t have an occasion to see her all the time, but when you do, it\'s always a whirlwind experience. She always seems to be thinking of just the right things to do and say, and who cares if she’s always on time or not…there are always plenty of things to do and see while you wait.\r\n\r\nBrand You Want To Marry\r\n\r\nApple. He\'s smart, he\'s cool, he\'s stable, he\'s ambitious, he\'s successful, he knows who he is, and he’s always trying to better himself. He loves to have a good time, but he’s not so slick that he’s going to fail you in a time of need.\r\n\r\nBrand Whose Kids You\'d Like To Have\r\n\r\nWhole Foods. She always has your best interests in mind and wants to make the world a better place. She’s eco-conscious and truly cares about the next generation. Her idealism sometimes comes at a high price, but she’s so good that you’re willing to take the leap with her.\r\n\r\nBrand You\'d Take To Couples Counseling\r\n\r\nTylenol. After last year\'s recall fiasco, you found yourself untrusting of her, after many years of having her be your go-to gal. She did right by you forever, but then she fell off the wagon, and you found yourself questioning the whole relationship. But if she got her act together, you’d probably go back in a heartbeat.\r\n\r\nBrand You\'d Like To Break Up With\r\n\r\nVerizon. After years of spotty customer communications (or lack of communications altogether), you’ve had enough of his lies and unreliability. In fact, he’s sometimes so hard to reach that you might have to send him a text message to let him know you\'re splitsville.</p>\r\n\r\n\r\n\r\n', 'In the Mood For Brand Love', '', 'publish', 'open', 'open', '', 'in-the-mood-for-brand-love', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/in-the-mood-for-brand-love', 0, 'thinking', '', 0),
(1544, 1, '2011-12-06 15:04:12', '2011-12-06 15:04:12', '<p>Rick Barrack of brand agency CBX explains how elements of nostalgia are used in package design to convey quality, build credibility, and establish trust.</P>\r\n\r\n\r\n\r\n<a href=\'http://www.youtube.com/watch?v=ARg_9ARYC8Q&#038;feature=plcp\'>Packaging Nostalgia with Rick Barrack</a>', 'Package Design Workshop: Nostalgic packaging creates personal connection', '', 'publish', 'open', 'open', '', 'package-design-workshop-nostalgic-packaging-creates-personal-connection', '', '', '2018-09-27 17:58:45', '2018-09-27 17:58:45', '', 0, 'http://cbx.cappendev.com/thinking/16/package-design-workshop-nostalgic-packaging-creates-personal-connection', 0, 'thinking', '', 0),
(1545, 1, '2011-12-02 15:08:34', '2011-12-02 15:08:34', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nEditors at The Dieline weren\'t the only ones to notice The Beauty in Black. Check out Rick Barrack\'s article on how this forever trend is especially strong today.\r\n\r\nLiving in New York, I see the color black everywhere I go. On jeans. On jackets. On handbags. On those tiny dogs women carry around as accessories. Hell, even the sidewalks are black (close enough). It’s the unofficial hue of our city, and urban dwellers sport it year-round. Every September, fashion journalists profess to seek out a new hue to replace the reigning king. “Purple is the new black.” “Green is the new black.” “Brown is the new black.” At the end of the day, however, nothing holds a candle to black, and my guess is that its star won’t be fading anytime soon.\r\n\r\nBut while black has always been popular in fashion, it is less expected in the supermarket aisle. Sure, a few companies – most noticeably the frozen dessert company Breyers® – have used black packaging over the years to convey premium, but for the past few decades packaging design has been dominated by the “white and simple” movement (for which I believe we have Target’s “Design for All” and A.G. Lafley of P&G to thank). This is precisely what makes the current use of black on packaged goods – specifically in categories such as feminine hygiene, water and household cleaners – so surprising. When it comes to certain brands and situations, black has the potential to be the new black.\r\n\r\nTake, for example, the Kimberly-Clark brand U by Kotex*. In 2009, CBX – the brand agency where I am a founding partner – was asked to help re-position this brand for millennials, an audience who previously hadn’t given Kotex the time of day. Research showed that this group of 14-22-year-olds was tired of the clichés associated with feminine care products – pastel colors, floral designs and flowery, inauthentic language. They wanted products that reflected their tastes, and copy that talked to them straight. With the bold decision to use groundbreaking black matte boxes – the polar opposite of the whites and pastels used by virtually every other brand – CBX and Kimberly-Clark tapped into millennials’ emotional needs and deliberately positioned the products as cooler, hipper fashion accessories. Today, these boxes literally pop off the shelves, and as a result, the brand has created a new paradigm in the feminine care category, ushering in a huge success for Kimberly-Clark.\r\n\r\nSimilarly, the household cleaning category has long been dominated by color and expressions like, “fresh” (with a variety of qualifiers, such as “mountain,” “April” and “garden” before it), pure,” and “springtime.” Perhaps taking its cue from U by Kotex*, Downy recently broke the category mold for its latest product introduction, Unstopables, by using black packaging and a bold name to convey strength, power and effectiveness. The black package and strong copy for this brand – an “amped up” scent booster that comes in two different “feisty” scents – proves it is not just your average cleaning product, and its design made me take notice in the supermarket aisle.\r\n\r\nAnd in perhaps the riskiest move of all, a new beverage introduction called BLK Water – which is infused with electrolytes and antioxidants – actually changed the color of that age-old thirst quencher. As opposed to the pure, refreshing vibes projected by brands like Aquafina, Poland Spring and Fiji, BLK Water – as both a name and a product – projects an edgy, energy vibe, as does its tag line, “The Dark Side of Water.” In a category that’s all about the next hottest, coolest thing, and one that seems to have new products coming to market pretty much every quarter, the need to shake things up is not only important – it’s the only way to get noticed. The makers of BLK Water clearly knew this, hence the totally gutsy move of making their water black. And while I can’t wait to see how the public responds to this new product introduction, I also can’t say that I believe it’s going to be a huge success, either.\r\n\r\nEach of these products is a perfect example of how – whether you’re trying to give new life to an existing brand (and therefore have nothing to lose) or give birth to a brand in a saturated category (and want to shake things up a little) – black has the power to make a big impression at the point-of-sale. Of course, brands should keep in mind that black isn’t always relevant; in fact, it can often be quite risky. You always need to consider the context with which you’re using the color, and the audience to whom you’re selling your product.\r\n\r\nSo go ahead, and tell me: What brands do you think present the perfect opportunity to utilize black packaging?</p>\r\n\r\n<a href=\"http://www.thedieline.com/blog/2011/12/1/black-is-the-new-black.html\" target=\"_blank\">http://www.thedieline.com/blog/2011/12/1/black-is-the-new-black.html</a>', 'Black is the New Black', '', 'publish', 'open', 'open', '', 'black-is-the-new-black', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/black-is-the-new-black', 0, 'thinking', '', 0),
(1546, 1, '2011-11-03 15:14:55', '2011-11-03 15:14:55', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nTweens: They’re feisty, opinionated, razor-sharp, brutally honest, slightly awkward, and very, very important for your brand. My oldest daughter is just about to enter into this demographic (9 to 14 years old, “too old for toys, too young for boys,” as they say), and as a parent, I’m bracing myself for all the craziness that comes along with it. But as a creative, I couldn’t be more excited for the opportunities that tweens present. Creating and designing products that reflect this group’s multifunctional, fast-paced lives is one of the most thrilling challenges out there for those working in the marketing and branding worlds.\r\nSales of products for tweens currently exceed $200 billion annually. That’s quite a few Justin Bieber posters, eh? But reaching this audience is not as easy as one might think, because tweens are full of dichotomies:\r\n\r\n1. They aspire to be older, but are still children.\r\n2. They want to be unique, but also still fit in.\r\n3. They have strong ideas about what they want to buy, but need parental involvement and approval to purchase those things.\r\n\r\nMy company, CBX, is familiar with the challenges facing tweens. Our work for U by Kotex—a brand for 14 to 22 year olds said to have revolutionized the feminine care aisle—was so successful that Kimberly-Clark turned to us to help design another product line, U by Kotex Tween, that specifically targets these young consumers.\r\nBy conducting a deep dive to get into the minds of tween females, we discovered that our target audience wanted:\r\n\r\n• Copy that speaks to her honestly and openly\r\n• Windows that let her see the product\r\n• Packaging functionality that speaks to how she expresses herself\r\n• Portability that lets her take products with her wherever she goes\r\n• Bold colors, a pleasing fabric, and fun textures\r\n\r\nThe resulting design spoke to a tween’s desire for freedom and self-expression and to her mom’s need for reassurance and safety. And those facets—freedom, self-expression, and safety—are also evident in several other new products currently being marketed specifically to tweens.\r\nPersonal care products packed with tween appeal\r\nFor starters, there is Geo Girl, Walmart’s new line of eco-friendly cosmetics for 8 to 12 year olds. Geo Girl includes blusher, mascara, face shimmer, and lipstick that are “mother approved.” Formulas are designed for young skin and contain natural ingredients like white willow bark, chamomile, lavender, and calendula, as well as antioxidants, which are said to prevent aging (yes, you read correctly…anti-aging for 8 to 12 year olds!).\r\n\r\nAll 69 products in the range are paraben-, phthalate-, and sulfate-free, a strategy that is designed to attract parents worried about the excess chemicals in makeup. The packaging system—featuring playful fonts and pop colors—communicates each product’s unique feature, reflecting every tween’s desire to be noticed and recognized as an individual. The verbal strategy supports this message by engaging each tween in a dialogue on how to bring out their beauty, and the use of recyclable packaging encourages this younger generation to make their contribution to society. \r\n\r\nIn 2010, Crest introduced the unisex Crest and Oral-B Pro-Health For Me, the first-ever complete collection of oral care products for kids aged 8 to 12. This line, consisting of a rinse, brush, floss, and toothpaste, is promoted as “made just for tweens,” and projects an image that dental care is cool (to be fair, it isn’t necessarily un-cool). For the most part, the design looks similar to other Crest and Oral-B products, with the exception of hand-drawn illustrations that are very tween-esque. This hip graphic treatment attempts to separate from the stigma attached to “if it’s my parents’ product, I will hate it” syndrome. The sub-brand “for me” helps soften the blow of engaging in the dreaded dental routine. As opposed to whining, “Do I really have to?,” these products will have them saying, “Look ma, I brushed my teeth!” \r\n\r\nDegree Girl is, unquestionably, a product that popular television character iCarly would use (sure, she’s a little older, but what tween doesn’t aspire to be more mature?). It promotes itself as “Protection for Every OMG! Moment,” and features “OMG!” on its packaging, Web site, and promotional materials. In doing so, Degree Girl reaches out to its target audience by speaking in its tween lingo, and moves away from the pastel tones associated with the category by packaging product in edgy tones like purple, fuchsia, and black.\r\n\r\nDegree Girl utilizes glitter caps, fun names, and unique graphic expressions that support moments in every tween’s life: “I think I’m in love,” “Today I’m a rock star,” and “I am woman, hear me roar.”\r\n\r\nWhile these brands were created to speak specifically to the tween audience, some existing products created for older consumers are tweaking their advertising messages—if not their packaging—to reach a younger male audience, and are turning up in such specifically tween places as Twitter, YouTube, and Facebook.\r\n\r\nMarketers of these brands rely less on 30-second TV spots than on interactive Web sites, creating communities of young fans. Axe has an avatar in Pain, a PlayStation game. Old Spice’s Swagger sponsors Xbox team competitions. Brands create downloadable apps, have lengthy “advergames” on their Web sites, and urge fans to text friends with coy messages about the products. They make commercials specifically to air on YouTube (as opposed to TV), a site proven to attract young boys, many of whom make and post their own videos.\r\n\r\n\r\n<strong>Five tips for tapping the tween market</strong>\r\nSo at the end of the day, what advice would I give brands trying to reach this audience through packaging? I confess that I am slightly reluctant to dish out said advice, knowing that these brands will soon be targeting my still-innocent little daughters. But here it goes:\r\n\r\n1. Know your audience: Conduct a serious “deep dive” into the media, fashion, and products that are speaking to your target audience. For U by Kotex, we analyzed trends, visited stores, watched movies and TV shows, and conducted focus groups to literally “become the girl.”\r\n\r\n2. Tell it like it is: Tweens want to be talked to like people—not like they’re being talked to by their parents. Immerse yourself in the lingo of your target audience, and keep it short, sweet, and in a relatable, conversational tone.   \r\n\r\n3. Surprise! Always include an element of surprise, something unexpected and fun, that will stand apart from the competition as well as from (gasp!) their parents’ products.\r\n\r\n4. Personalize it: Tweens like to put their stamp on the world, so products (and promotions) should have some option for personalization. And providing a place for feedback—whether through Facebook, Twitter, or Tumblr—is highly recommended.  \r\n\r\n5. Make it snappy: Make sure there are elements on the packaging—glitter, peek-a-boo windows, illustrations—that make the package feel like a special treat for tweens.</p>', 'Tween-tastic Package Design', '', 'publish', 'open', 'open', '', 'tween-tastic-package-design', '', '', '2018-09-27 17:58:50', '2018-09-27 17:58:50', '', 0, 'http://cbx.cappendev.com/thinking/16/tween-tastic-package-design', 0, 'thinking', '', 0),
(1547, 1, '2011-10-24 15:21:59', '2011-10-24 15:21:59', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nLast month, I attended \"back-to-school night\" at my four-year-old’s preschool, where the teacher spelled out my daughter’s curriculum for the school year. Not only did she inform me that my kid would be learning eight languages plus calculus by the time Christmas rolls around; she also told me that I should not pack her lunch box with cookies, chips, or sugary juice boxes, as that would be a major Montessori faux pas. (Personally, I’m surprised they don’t have an organic chef on staff, given how much I’m dishing out in tuition.)\r\n\r\n<a href=\"http://vimeo.com/31017874\" target=\"_blank\"><a href=\'http://vimeo.com/31017874\'>USDA\'s MyPlate Initiative</a>\r\n</a>\r\n\r\nUnsure of how to achieve the optimal nutritional intake for my daughter, I turned to the USDA’s MyPlate well-intentioned initiative designed to (and promoted by Michelle Obama) remind parents of the basics of eating right. Given how much debate there’s been lately about childhood obesity and diabetes, I think there’s no better time to take a good, hard look at kids’ diets. So you can imagine my disappointment when I felt more baffled than ever after having a look at the primary graphic: a circle (presumably a plate) carved up four food groups, which looks to have spawned a smaller circle labeled “Dairy” (presumably a glass of milk). The plate is supposed to be an improvement over the food pyramid, which caught criticism for being too complicated to understand.\r\n\r\nBut as these on-the-street interviews show, MyPlate’s dietary recommendations are still far from self-evident. It does away with the pyramid’s number of servings but doesn’t provide its own details about number and size of recommended portions. With 17% of U.S. children facing obesity, clear dietary guidelines should be available for families looking to make healthful choices. Unfortunately, MyPlate doesn’t measure up.\r\n\r\n<a href=\"http://www.fastcodesign.com/1665239/the-brain-dead-design-behind-the-usdas-new-dietary-chart\" target=\"_blank\">http://www.fastcodesign.com/1665239/the-brain-dead-design-behind-the-usdas-new-dietary-chart</a>', 'The Brain-Dead Design Behind The USDA’s New Dietary Chart', '', 'publish', 'open', 'open', '', 'the-brain-dead-design-behind-the-usdas-new-dietary-chart', '', '', '2018-09-27 17:58:49', '2018-09-27 17:58:49', '', 0, 'http://cbx.cappendev.com/thinking/16/the-brain-dead-design-behind-the-usdas-new-dietary-chart', 0, 'thinking', '', 0),
(1548, 1, '2011-08-06 15:26:45', '2011-08-06 15:26:45', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Todd_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Todd_web1-150x150.jpg\" alt=\"\" title=\"Todd_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1074\" /></a>By Todd Maute:\r\nA private label brand portfolio can be one of a retailer’s most powerful marketing tools, helping to keep its merchandise mix fresh and relevant in a rapidly changing marketplace. When the brand portfolio is properly aligned with the store experience and other marketing messages, it also helps foster a clear brand positioning in the minds of consumers. By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.\r\n\r\nSuccessfully achieving this objective requires a retailer to understand who its customers are and when, why and how they shop. They need to study the market and the competition intimately and to develop a strategy that targets key customers while at the same time drawing in new ones. Retailers that can execute flawlessly will be in a good position to leverage private label as a tool to build their desired brand image.\r\n\r\nPerhaps no retailer in recent memory has executed on a private label brand strategy as successfully as Duane Reade, the venerable New York City drug store chain that was subsequently acquired by Walgreen Co.\r\n\r\nDuane Reade launched an extensive research effort to help it better understand its customers and market, and it used those findings to determine key areas of focus. The insight led to a strategy that focused on convenience, beauty and health, with an overall mantra of “New York Living Made Easy.” Critical components of the chain’s rebranding effort included a radical redesign of its stores and the focused development of a clear private label portfolio that addresses key learnings from the consumer research initiative. Marketing efforts then were targeted on what that research identified as being most important to New Yorkers.\r\n\r\nThe retail design strategy was focused on creating a new image for Duane Reade that would appeal to demanding New Yorkers. At the same time, the private brand strategy focused on leveraging the chain’s New York heritage and its hometown consumers’ desire for unique products coupled with everyday value. Duane Reade drove the business by integrating product development and great design, followed by outstanding merchandising at store level.\r\n\r\nOn the beauty front, it decided to leverage that it was in a market with intelligent, trendy, forward-thinking consumers. Rather than trying to compete with price-driven retailers, Duane Reade made beauty a key platform, using unique brands and private label beauty products to drive traffic, boost margins and differentiate it from competitors. It also saw an opportunity to grab some share from up-market channels such as department stores and specialty cosmetics shops.\r\n\r\nIts health and wellness strategy was built around revamping the pharmacy, and the convenience component sought to take advantage of New Yorkers’ fast-paced, time-sensitive needs. The convenience factor was addressed through the development of unique and differentiated food products as well as items that offered New Yorkers great value in key categories.\r\n\r\nOur firm helped Duane Reade create a multiple brand strategy, starting with deLish, an upscale line of food products that were unique and different from the competition, all wrapped in a New York-style design. We redesigned the DR O-T-C brand to fit nicely into the clean and contemporary stores. The chain also had a cosmetics utensils line called Apt. 5 that lacked relevance in the new strategy, so we changed that brand to cover a line of household items, cleaners, mops and other essentials New York City apartment dwellers need. Finally, Duane Reade knew that even affluent customers are price-conscious, so we created an unnamed value-driven brand featuring New York City landmarks such as the Statue of Liberty, Brooklyn Bridge and the city’s subway system. The goal was to support the chain’s New York focus and to appeal to loyal New Yorkers.\r\n\r\nThe private label program was an integral part of a broader go-to-market strategy that included revamping its loyalty program, launching a new marketing campaign and delivering unique events at store level.\r\n\r\nSince the overarching strategic element differentiating Duane Reade from its competitors was its intrinsic “New York-ness,” that became a unifying theme in everything from package design and graphics to in-store signage. Everything worked together to endorse the idea of “New York Living Made Easy.”\r\n\r\nIn developing a private label expression that aligned precisely with its retail brand strategy, and desired image with New York customers, Duane Reade now offers New Yorkers a shopping and product experience that is 100 percent unique to them -- quite the aligned strategy!</p>\r\n\r\n<a href=\"http://www.storebrandsdecisions.com/news/2011/08/16/how-to-develop-a-private-label-expression-aligned-with-retail-brand-strategy\" target=\"_blank\">http://www.storebrandsdecisions.com/news/2011/08/16/how-to-develop-a-private-label-expression-aligned-with-retail-brand-strategy\r\n</a>', 'How to Develop a Private Label Expression Aligned with Retail Brand Strategy', '', 'publish', 'open', 'open', '', 'how-to-develop-a-private-label-expression-aligned-with-retail-brand-strategy', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/how-to-develop-a-private-label-expression-aligned-with-retail-brand-strategy', 0, 'thinking', '', 0);
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(1549, 1, '2011-07-15 15:36:52', '2011-07-15 15:36:52', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\n<strong>You\'ve grown to 140 million tweets per day and impacted global politics. It\'s time you moved beyond the cartoon birdie. Here\'s three takes on a new Twitter logo.</strong>\r\n\r\nHappy fifth birthday, Twitter! While five years seems like a blink of an eye, in the world of social media, you\'re a mature adult now. And you\'re ranked as one of the ten most visited websites worldwide by web traffic analyst Alexa. Your meteoric rise can be measured by comparing the measly 400,000 tweets per quarter in 2007 to today\'s average of over 140 million tweets per day--nothing to chirp at.\r\n\r\nSo it\'s way past the time for you to grow up as a brand. In other words, how about presenting a more appropriate image that reflects your current status? The following are just a few suggestions of how we think you should toast your fifth year as a media heavy.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_1_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_1_CBX.jpg\" alt=\"\" title=\"Twitter_1_CBX\" width=\"620\" height=\"280\" class=\"alignnone size-full wp-image-567\" /></a>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen1_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen1_CBX.jpg\" alt=\"\" title=\"Twitter_screen1_CBX\" width=\"620\" height=\"445\" class=\"alignnone size-full wp-image-568\" /></a>\r\n\r\nThis streamlined execution of the current bird icon speaks to the simplicity and user-friendliness inherent in the brand\'s DNA. The short, straight \"chirp\" lines signify a quick and direct way to communicate within the 140-character limit that the brand personifies. In addition, the simplicity of this icon allows it to be universally accepted around the globe, thus helping with international expansion and adaptation.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_2_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_2_CBX.jpg\" alt=\"\" title=\"Twitter_2_CBX\" width=\"620\" height=\"258\" class=\"alignnone size-full wp-image-569\" /></a>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen2_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen2_CBX.jpg\" alt=\"\" title=\"Twitter_screen2_CBX\" width=\"620\" height=\"445\" class=\"alignnone size-full wp-image-570\" /></a>\r\n\r\nThis incremental evolution of the wordmark preserves the brand equity of the logo but adds a new dimension of an animated \"E,\" which is then transformed into the chirping icon. An added benefit is that it can act as a mnemonic device, becoming the hallmark of quick and easy communication--the equivalent of the Nike Swoosh for social media. When paired with a name or another logo, it can serve as an indicator of accessibility/Tweetability.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_3_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_3_CBX.jpg\" alt=\"\" title=\"Twitter_3_CBX\" width=\"620\" height=\"306\" class=\"alignnone size-full wp-image-571\" /></a>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen3_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Twitter_screen3_CBX.jpg\" alt=\"\" title=\"Twitter_screen3_CBX\" width=\"620\" height=\"445\" class=\"alignnone size-full wp-image-572\" /></a>\r\n\r\nThe amalgamation of the wings from the current bird (stylized to look more lifelike) and Twitter\'s famous thought bubble crystallizes the notion that Twitter is about communication, connection, and dialogue. This logo dispels the notion that Twitter is just about saying the first thing that pops into your head, and serves as a great mnemonic device for how Twitter takes your thoughts and shares them with your followers. The modified wordmark melds the \"w\" and \"i\" and connects the two \"t\"s for a streamlined mark that furthers the idea of touching and connecting.</p>\r\n\r\n', 'For Twitter\'s 5th Birthday, New Grown-Up Logos', '', 'publish', 'open', 'open', '', 'for-twitters-5th-birthday-new-grown-up-logos', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/for-twitters-5th-birthday-new-grown-up-logos', 0, 'thinking', '', 0),
(1550, 1, '2011-07-07 15:42:41', '2011-07-07 15:42:41', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nIn case you haven\'t heard, Will and Kate (Duke and Duchess of Cambridge to you and me) are coming to America this week, to California to be exact. Their trip itinerary seems to be set, but we thought that we, as an American branding agency, would offer them our list of, er, quintessential American brands that will give them a rather uniquely American experience. We\'re hoping they take time out of their busy, expected and likely boring schedule to check out at least one of our more appealing options.\r\n\r\n<strong>Disneyland</strong>\r\nPeople magazine will be paying big bucks for a shot of Wills and Kate riding Space Mountain, their hands thrown up in exhilaration ... and posing with Mickey and Minnie ... and looking for buried treasure (not like they need it) at Pirates of the Caribbean. This iconic park is a must for any visitor to L.A. -- and a visit here means that, from that point forward, when people ask them, \"Do you Disney?\" (to quote a recent New York Times magazine article), they\'ll answer, \"Yes, we do!\"\r\n\r\n<strong>Coffee Bean and Tea Leaf</strong> \r\nThe average American may not be familiar with this brand, but for Californians, this coffee chain is bigger than Starbucks. Sure, the Brits may miss their high tea, but while they\'re in America, they\'ll need to indulge in the coffee fix of the celebs. (We recommend a Vanilla Iced Blended.)\r\n\r\n<strong>L.A. Dodgers</strong>\r\nWhat could possibly be more all-American than experiencing our great national pastime, baseball? Kate may be bored to tears by a night game at Dodgers Stadium, but Will will likely be cheering from the stands, enjoying a brewski and chowing down on a hot dog. Hopefully the newlyweds will turn a blind eye to the fact that the team\'s owner, who is embroiled in a messy divorce, has driven this incredibly strong brand into bankruptcy.\r\n\r\n<strong>Dash</strong>\r\nThe Kardashians are an American phenomenon, so is it any wonder that they\'ve ventured into fashion (like the Olsen twins and Jessica Simpson before them)? High Street shopper Kate will likely want to hit this L.A. boutique -- the latest extension of the Kardashian brand -- but she should be warned: It\'s in \"the Valley\" (insert gasp here).\r\n\r\n<strong>VitaCoco Coconut Water</strong>\r\nSay goodbye, Evian, and \"hola\" to VitaCoco! A secret of South American countries for years, coconut water is the new American craze, and there\'s no better way for the Duke and Duchess to stay hydrated during their hot July visit than with this electrolyte-packed drink. After all, there\'s a good reason why it has become one of the fastest-growing lifestyle beverages in North America -- and did you know that former Brit Madonna is an investor?\r\n\r\n<strong>LA Ink</strong> \r\nSure, it might piss off the Queen, but we think that\'s precisely why Wills and Kate need to visit Kat Von D\'s \"LA Ink\" tattoo shop, High Voltage, during their visit. (Plus they can get a taste of our American fixation with reality TV ... not like they didn\'t start all that across the pond). We\'re envisioning matching \"Cambridge\" tats -- for Will\'s on his bicep and for Kate on her bum.\r\n\r\n<strong>Sports Club LA</strong>\r\nThere\'s going to be a lot of eating and drinking during the royal visit, so the fitness-loving Duke and Duchess may want to hit L.A.\'s best, and most famous, athletic club to burn some calories. This chain is so popular, it has outposts in New York, D.C., Boston, San Francisco and Miami ... and we\'re guessing Wills and Kate will have an unlimited pass for future U.S. visits.\r\n\r\n<strong>In-N-Out Burger</strong>\r\nThe secret menu at In-N-Out Burger is part of the allure of this iconic Southern California burger chain, but we have a feeling Will and Kate won\'t have trouble finding someone behind the counter to tip them off. We envision the Duchess getting hers \"Protein Style\" (burger wrapped in lettuce, no bun) while the Duke -- whose weight and style choices are not being watched nearly as closely as those of his svelte wife -- might opt for \"Double Meat\" (two beef patties, lettuce, tomato, spread, with or without onions, on a freshly baked bun).\r\n\r\n<strong>Toms Shoes</strong> \r\nHumanitarian Wills will want to drop by the new West Hollywood store of cult brand TOMS, which gives a pair of new shoes to a child in need for every pair of shoes sold. Goodness knows, Wills can afford a lot of shoes. This might be a perfect place to pick up a souvenir for brother Harry, who shares Will\'s philanthropic spirit and errs on the hipper side.\r\n\r\n<strong>Windsor, Calif.</strong> \r\nOkay, so it\'s not a brand or a landmark, but Windsor, California, might be a logical last stop for Kate and Wills, given that it bears the same name as their family and all ... plus its Napa location makes it a great place to unwind with a few glasses of wine. Perhaps they\'ll rent a car (we\'re envisioning an eco-friendly Ford Fusion) in L.A. and drive down the Pacific Coast Highway? We can\'t think of a more romantic trip ending for the world\'s favorite newlyweds.</P>\r\n\r\n\r\n\r\n<a href=\"http://www.storebrandsdecisions.com/news/2011/08/16/how-to-develop-a-private-label-expression-aligned-with-retail-brand-strategy\" target=\"_blank\">Read more: http://www.mediapost.com/publications/article/153520/#ixzz271c7yNB9</a>', 'Welcome to the United Brands of America', '', 'publish', 'open', 'open', '', 'welcome-to-the-united-brands-of-america', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/welcome-to-the-united-brands-of-america', 0, 'thinking', '', 0),
(1551, 1, '2011-05-11 15:50:13', '2011-05-11 15:50:13', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nDear Johnson & Johnson,\r\n\r\nFor many years, I’ve depended on you to be there for my family and me. Your products are our staples: Your Band-Aids have helped mend scrapes; your Children’s Tylenol has brought fevers down; your baby shampoo has never caused a tear.\r\n\r\nI’ve been impressed with how you have consistently adhered to your company’s now-famous credo, crafted in 1943, that begins: “We believe that our first duty is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs, everything we do must be of high quality.” Your corporate actions and brands have always held the high ground.\r\n\r\nBut, J&J, I’ve been disappointed with the way you’ve handled the recalls of your products, as well as by some business dealings, in the past year. Little by little, your products disappeared from shelves—to be exact, there have been 22 product recalls, involving well over 300 million bottles of medicines, since September 2009—without so much as a peep out of you. (Most notably, OB Tampons went missing, only to return in April, more than six months later … without nary a statement as to why they’d been pulled in the first place.) I waited for explanations … silence.\r\n\r\nMeanwhile, I saw you in the news and at congressional hearings (like the one a few weeks ago in which you were fined $70 million for paying bribes to European doctors to use your devices.) Yikes. Needless to say, this behavior doesn’t reflect the J&J I know and love.\r\n\r\nThis silence has taken its toll. Lost revenue stemming from recalls and the lengthy closure of a plant in suburban Philadelphia reduced J&J’s 2010 sales by $900 million. In the fourth quarter, J&J posted a 12% profit decline and a 5.5% drop in sales.\r\n\r\nFortunately, it’s not too late for you to make things right. J&J has always been in the business of building and sustaining trust, and if you take your own medicine, this may just be a tiny blemish on your rock-solid reputation. To regain your footing , you just have to look at your own credo for guidance. I quote:\r\n\r\n<strong>We must be good citizens.</strong>\r\nJohnson & Johnson has always been good about apologizing in a timely manner for mistakes. (When Tylenol turned up tainted in 1982, you jumped into action, even when the tragedy wasn’t your fault. Now THAT was good citizenship.) Now, unfortunately, you’ve already let more than enough time pass between the recalls and a public statement. It’s time to say “sorry” to regain the trust of your consumers.\r\n\r\n<strong>Working conditions [must be] clean, orderly and safe.</strong>\r\nYour Fort Washington, Pennsylvania plant has been closed for almost a year. Now, there is talk that you will shut down your plant in Las Piedras, Puerto Rico. Once you fix the problems at your plants (or better yet, build state-of-the-art new ones), go one step further and show us what’s really going on behind the scenes by adopting a policy of complete openness. Install 24/7 webcams in your plants. Post updates via YouTube. Keep us informed through Twitter to demonstrate your commitment to making things better.\r\n\r\n<strong>Research must be carried on, innovative programs developed and mistakes paid for.</strong>\r\nIn recent months, Advil has tried to bank on Tylenol’s misfortune by launching a campaign, “Say Yes to Advil,” which is essentially encouraging people to, “Say No to Tylenol.” Show your customers and competitors you haven’t thrown in the towel. By continuing to create innovative new products (as well as bringing back your existing ones), you will show the public that you cannot be impeded by this blip on the radar, and that you are, and always will be, living up to your promises.\r\n\r\n<strong>We are responsible to our employees. We must respect their dignity and recognize their merit.</strong>\r\nIf you want your staff to live up to your company credo, then you have to respect their dignity and recognize their merit—even if that merit is warranted because they’ve called out imperfections within your own company. Stand by the people who are helping rebuild your company, stood by you in hard times, and even the ones who blew the whistle on you because they are ultimately helping you to live up to the high standards that you have set for yourself.\r\n\r\nIt’s never easy for a mother to discipline her child, and it pains me to have to adopt this tone with you, Johnson & Johnson. But tough love is sometimes required in tough times. By getting back to the words on which your company is built, I think you can find your way back.\r\n\r\nFull disclosure: In this article, the role of “Mom” was played by CBX’s managing partner, Gregg Lipman (an actual dad, who has spent enough time with his own mother and wife to dish out maternal wisdom—and who holds J&J in high enough regard to care). </p>', 'You Never Write, You Never Call: Some Advice from Mom to Johnson & Johnson', '', 'publish', 'open', 'open', '', 'you-never-write-you-never-call-some-advice-from-mom-to-johnson-johnson', '', '', '2018-09-27 17:58:52', '2018-09-27 17:58:52', '', 0, 'http://cbx.cappendev.com/thinking/16/you-never-write-you-never-call-some-advice-from-mom-to-johnson-johnson', 0, 'thinking', '', 0),
(1552, 1, '2011-04-13 15:55:52', '2011-04-13 15:55:52', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nBy now, just about everyone in the Western world (or at least those reached by TMZ) knows about the John Galliano scandal of early March. As one who is Jewish (and just as a human being), I was outraged by his anti-Semitic rants in a Paris restaurant. But as a brand person, I also thought: \"No John Galliano at Dior? He is Dior!\"\r\n\r\nThe trend of chief creative officer or CEO as brand ambassador has been going on for a while now. In fact, several of these individuals have such a hand in the shaping of the brand that their names are virtually synonymous with the brand. Whereas the head of a company used to remain somewhat anonymous, today\'s brand gatekeepers are front-and-center. They even go so far as reaching out directly to customers -- through corporate communications, blogs and tweets -- to forge relationships.\r\n\r\nTake Millard \"Mickey\" Drexler, for example. As the head of J. Crew, he and his Executive Creative Director, Jenna Lyons, have turned the company around, making it a brand worthy of a $3 billion buyout. Last time my wife bought something online from the brand, she got a \"personal\" note from Mickey, printed on thick cardstock, reassuring her of J. Crew\'s high standards of quality. And then a few weeks later, she received a similar note from the CEO of Garnet Hill, in yet another attempt to foster return sales.\r\n\r\nJetBlue CEO David Barger has been known to mingle with fellow passengers on his flight, introducing himself and greeting them as they disembark the plane. Reed Krakoff, who as chief creative officer of Coach, has turned that brand around in the last decade and has garnered such a fan base that he recently launched his own, eponymous, non-Coach brand (seen on no less than Michelle Obama). And the gregarious Tony Hsieh of Zappos is gunning for brand ambassadorship through his bestselling book, Delivering Happiness, a freshly launched consulting firm of the same name and a Twitter account featuring both personal and professional tidbits.\r\n\r\nBut it\'s not always a positive for a brand to be so strongly associated with the person running the show. Seemingly bulletproof brand Apple has had to figure out the best way to cope with the health issues of its brand ambassador, CEO and co-founder, Steve Jobs. As Jobs\' appearance has worsened and he has taken several prolonged leaves-of-absence (the most recent one being this past January), many investors have worried about what might happen if Apple lost its visionary and first-in-command. In light of this, Apple has appointed Tim Cook as acting CEO, and he has started to appear at more public events, such as the launch of iPad 2 in early March.\r\n\r\nI bet Dior wishes that Galliano had a well-known second-in-command. Instead, the label made the brilliant decision to bring the designer\'s seamstresses right onto the runway after the most recent (and last Galliano) collection for the fashion house. This salute to craftsmanship proved the lesson that Apple already knows: at the end of the day, no matter what the circumstances, the show must go on.</p>\r\n\r\n\r\n\r\n<a href=\"http://www.mediapost.com/publications/article/148501/\" target=\"_blank\">Read more: http://www.mediapost.com/publications/article/148501/#ixzz271faUkqW</a>', 'The Show Must Go On', '', 'publish', 'open', 'open', '', 'the-show-must-go-on', '', '', '2018-09-27 17:58:50', '2018-09-27 17:58:50', '', 0, 'http://cbx.cappendev.com/thinking/16/the-show-must-go-on', 0, 'thinking', '', 0),
(1553, 1, '2011-04-12 15:58:05', '2011-04-12 15:58:05', 'By Peter Burgoyne:\r\nNow that the U.S. economy is recovering (albeit slowly) from the economic crash, there’s been lots of buzz about the rebound in luxury retail. Certainly, the sector has been outperforming other retail categories, with analysts pointing to luxury as a safe harbor amid disruptive factors like rising oil prices and the chaos in Libya. One CNNMoney story, in fact, referred to investors hopping on a “luxury bandwagon” and noted that Louis Vuitton’s London boutique has limited shoppers to a maximum of three purchases for fear of running out of inventory. The report also cited China’s thriving economy as a key driver of global demand for luxury goods.\r\n\r\nRead more:\r\n\r\n<a href=\"http://vmsd.com/content/the-luxury-rebound\">http://vmsd.com/content/the-luxury-rebound</a>', 'The Luxury Rebound', '', 'publish', 'open', 'open', '', 'the-luxury-rebound', '', '', '2018-09-27 17:58:49', '2018-09-27 17:58:49', '', 0, 'http://cbx.cappendev.com/thinking/16/the-luxury-rebound', 0, 'thinking', '', 0),
(1554, 1, '2011-04-11 16:12:20', '2011-04-11 16:12:20', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>\r\nIn January, Rick Barrack asked you what logo most needed an overhaul. The answer? Sherwin-Williams. Here\'s his stab at a quick refresh.\r\n\r\n\"No, but seriously guys? Tell us how you REALLY feel!\" That was my first thought as I read the, how shall we say, rather assertively worded answers, comments, and tweets in response to the list of logos FastCoDesign posted as contenders in its \"Overdue for a Redesign\" competition. The responses were outstandingly entertaining, including:\r\n\r\n<strong>About Verizon:</strong>\r\n\r\n<em>Please put Verizon on the list. It\'s a hideous eyesore.\r\nAbsolutely, without a question, Verizon. A crime against design.</em>\r\n\r\n<strong>About Hallmark:</strong>\r\n\r\n<em>HALLMARK! That scripty font makes me nauseous.</em>\r\n\r\n<strong>About Kmart:</strong>\r\n\r\n<em>Kmart can just be renamed zombieland.</em>\r\n\r\nMuch to our surprise, while this blog suggested dozens of logos that suffered from a variety of ailments, the nearly unanimous choice for a \"Design-Me-Up\" makeover was the venerable, 150-year-old Sherwin-Williams Company of Cleveland, Ohio. First Lebron James, and now this. Tough year in Cleveland. Here\'s what people had to say:\r\n\r\nSherwin-Williams!! It looks like they\'re PRO-pollution of the environment as long as it\'s done with their paint.\r\n\r\nLet\'s go with Sherwin-Williams. As a design-related product there is no excuse.\r\n\r\nI gotta go with Sherwin Williams. Cover the earth...in paint?!? That\'s healthy.\r\n\r\nSherwin-Williams. In an age of oil spills, coating the earth with goop is a pretty ominous brand.\r\n\r\nThe Sherwin-Williams logo definitely needs an overhaul?cover the earth tag needs a re-fresh too!\r\n\r\nSherwin Williams\' is absolutely awful.\r\n\r\nRedesign the Sherwin-WIlliams logo. It\'s so dated!\r\n\r\nAsk for a redesign and you shall receive. So we got busy developing platforms, creating concepts, and identifying areas of opportunity to improve upon the current Sherwin-Williams logo.\r\n\r\nFirst, we isolated what we felt were the four key elements that make up the existing logo:\r\n\r\n- The \"SWP\" initials\r\n- The paint can\r\n- The pour/drip\r\n- Earth\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/SW_equities_chart_rev2-B.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/SW_equities_chart_rev2-B.jpg\" alt=\"\" title=\"SW_equities_chart_rev2-B\" width=\"600\" height=\"412\" class=\"alignnone size-full wp-image-581\" /></a>\r\n\r\nAnd how could we forget the ominous \"Cover the Earth\" tagline?\r\n\r\nThen we asked ourselves: Should we keep any, or all, of the current brand assets? Which ones should we evolve or revolutionize? What are the positives and negatives associated with each element?\r\n\r\nWe juxtaposed these assets on top of the company\'s mission statement?which appears right on their website\'s homepage?to see if there was an appreciable degree of harmony between the them.\r\n\r\nASK SHERWIN-WILLIAMS\r\nI would argue that the main axis around which Sherwin-Williams\'s business and positioning revolves around is customer service and expertise, or in other words, \"Come into one of our stores, ask one of our experts anything you want and they\'ll know what to do.\"\r\n\r\nIt\'s a very confident positioning, but one they can claim because:\r\n\r\na) They\'re relying on more than a hundred years worth of experience, an iconic status, and a pole position in the North American market.\r\n\r\nb) Sherwin-Williams paints are sold ONLY in Sherwin-Williams stores and nowhere else.\r\n\r\nThis means that if you walk into a Sherwin-Williams retail store, you can be absolutely certain that whoever you talk to will know everything there is to know about their products.\r\n\r\n\"No matter where you are in the world...\"\r\nEven though almost all of their nearly 4,000 retail stores are in the US, Sherwin-Williams products are readily available anywhere in the world (except, curiously, in most of Europe and all of Africa). This would also explain why arguably the most prominent feature of their logo is the Earth.\r\n\r\n\"[no matter]...what surfaces you\'re coating.\"\r\nThis speaks again to expertise, versatility, and a vast array of products.\r\n\r\nBasically, what they\'re saying is, \"No matter what you need to do that involves paint, Sherwin-Williams has something to help you achieve your goals.\" That would explain the can and the pouring paint elements of the logo.\r\n\r\n\"Sherwin-Williams provides innovative solutions to ensure your success.\"\r\nThis is standard corporate boilerplate, but this is also where the mission statement\'s connection with the identity completely falls apart, as you would NEVER associate \"innovative\" with the current, 150-year-old logo.\r\n\r\nAnd as many of you pointed out, the combination of the four key elements (initials, paint can, pour/drip and globe) strongly telegraphs negative connotations of heaviness, messiness, and pollution all wrapped in a hopeless and antiquated design. And the \"Cover the Earth\" tagline doesn\'t help matters one bit either.\r\n\r\nBut Sherwin-Williams is THE preeminent paint brand in America after all; far be it for us to suggest simply tossing out an iconic logo and starting from scratch. So what could we do to better reflect today\'s design sensibilities and make Sherwin-Williams more relevant to today\'s marketplace?\r\n\r\nTo arrive at our design, we listened to your feedback and explored a few different directions that emphasized a more inspirational and approachable perspective on paint while preserving the positive aspects of the current logo.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/SW_paint_can_options_2.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/SW_paint_can_options_2.jpg\" alt=\"\" title=\"SW_paint_can_options_2\" width=\"600\" height=\"551\" class=\"alignnone size-full wp-image-582\" /></a>\r\n\r\nExploration #1: SW Initials\r\nAn obvious starting point in evolving the current logo was to reinterpret the SWP initials as a signature written in paint.\r\n\r\nExploration #2: Paint Can\r\nWe then looked at the paint can. Since painting is, after all, is a creative exercise that ideally yields beautiful results, in this version we put a unique spin on the quintessential embodiment of beauty: a butterfly.\r\n\r\nExploration #3: Paint Drips\r\nThis direction substitutes the ecologically unsound toxic paint drips in the current logo with a more positive interpretation of the act of painting. The Jackson Pollock-like drips help reinforce the notion that painting is fun, liberating, and creative.\r\n\r\nExploration #4: Paint Swoosh\r\nSwoosh showcases \"the hand at work,\" and represents the personalization that is inherent in the act of painting.\r\n\r\nExploration #5A: The Earth\r\nThe visual of the Earth made up of paint chips speaks to the fact that Sherman-Williams products can be found around the world, as well as the empowerment that comes with having all these colors at your fingertips.\r\n\r\nExploration #5B: Paint Chips\r\nThe four previous explorations led us to the creation of two different visuals?one that shows the Earth made up of paint chips, and another in which paint chips emanate from the Earth\'s surface?that, when put together, resulted in our final logo design:\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/SW_final_logo_1.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/SW_final_logo_1.jpg\" alt=\"\" title=\"Print\" width=\"600\" height=\"421\" class=\"alignnone size-full wp-image-583\" /></a>\r\n\r\nWe believe that this new Sherwin Williams logo captures the positive aspects of painting?the freedom of expression, the sense of discovery and transformation, the personal and inspirational natures of painting, the act of creating, the lightness and brightness, and the empowerment of the painter?while removing, or at least de-emphasizing the messiness, imprecision, and anachronistic nature of the current logo.\r\n\r\n- We jettisoned the paint can (simply not innovative) and the dripping paint (messy, polluting, and downright scary/bloody!)\r\n- We kept the Earth to speak to comprehensive and expert service, but removed the allusion to continents to give it more contemporary, boundary-less, aspirational feeling.\r\n- We kept the longitudinal and latitudinal lines in a more abstract way, in turn creating a world made up of paint chips and making it a more relevant visual tie-in with how customers shop for paint. These white lines also lend a lightness to the overall look of the logo.\r\n- We added ?emanating\' paint chips to connote a sense of creative energy, empowerment, and excitement that comes with choosing a color and painting a room, as well as having the logo speak to the myriad possibilities that quality paint affords you.\r\n- By showing the spectrum of color, we are referencing customers\' palette options and their unique experience when choosing paint, bringing the paint experience back to the individual.\r\n\r\nWe also felt this new logo was a strong complement to the wonderfully artistic and dynamic ads the company has been running on television for the past several months?ads that have been very well received by consumers (just type in \"Sherwin Williams commercial\" on Twitter and see for yourself). The use of paint chips, the empowerment and freedom conveyed by the act of creation, the idea of creating your world?it\'s all present in these 60-second spots.\r\n\r\nLast but not least, we also threw in a new tagline, \"Color Your World.\" In this day of oil spills, global warming and pollution, that\'s a whole lot more positive, personal, and inspiring than \"Cover the Earth,\" donchya think?\r\n\r\nSo now that we\'ve lifted the drop cloth and unveiled our thoughts for a new logo, what do you think: Is it a \"stroke\" of genius, or should it be \"canned?\" And go gentle on us, boys and girls?it\'s always easier to give (criticism) than to receive!\r\n\r\n\r\n<a href=\"http://www.fastcodesign.com/1663585/you-asked-and-rick-answers-a-revamp-of-the-sherwin-williams-logo\" target=\"_blank\">http://www.fastcodesign.com/1663585/you-asked-and-rick-answers-a-revamp-of-the-sherwin-williams-logo\r\n</a>', 'You Asked, and Rick Answers: A Revamp Of the Sherwin-Williams Logo', '', 'publish', 'open', 'open', '', 'you-asked-and-rick-answers-a-revamp-of-the-sherwin-williams-logo', '', '', '2018-09-27 17:58:52', '2018-09-27 17:58:52', '', 0, 'http://cbx.cappendev.com/thinking/16/you-asked-and-rick-answers-a-revamp-of-the-sherwin-williams-logo', 0, 'thinking', '', 0),
(1555, 1, '2011-04-04 17:30:33', '2011-04-04 17:30:33', '<a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\n<em>How the phrase \"certified pre-owned\" can help brand the idea of used products into vintage chic!</em>\r\n<div>\r\n\r\nBoy, do I remember my first car.\r\n\r\nLike the vast majority of Americans, it was used and it was crap. Reliable it was not; in fact, I can assure you that my first car was made out of metal, plastic, and betrayal.\r\n\r\nI was reminded of this car when I come across a few slickly produced commercials for Mercedes? \"certified pre-owned sales event\" recently. Virtually indistinguishable from new car ads, these soothingly voiced 30-second spots touted the irresistible benefits of certified pre-owned vehicles, presumably for the luxury buyer on a budget.\r\n\r\nCertified Pre-Owed. That sounds a little better than \"used,\" doesn\'t it? Especially considering that a certified pre-owned vehicle (CPO if you want to get all acronym-y) is simply a used car that has passed a safety inspection and carries a warranty.\r\n\r\nOne reason for certified used-car popularity is that these programs arguably allow consumers to enter a market segment that they normally couldn\'t afford to enter, which many view is worth the added cost of certification. And the words \"pre-owned\" really do help! Think about it: Whereas the word \"used\" immediately has connotations of second-hand, past its prime, worn out, and an almost-eroded quality, \"pre-owned\" assumes and embraces pride, attention, and care.\r\n\r\nSo I started thinking, if the word \"pre-owned\" can work so well for cars, couldn\'t it work for almost all categories of hard goods?\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/REUSE_32.jpg\"><img class=\"alignnone size-full wp-image-586\" title=\"Print\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/REUSE_32.jpg\" alt=\"\" width=\"500\" height=\"629\" /></a>\r\n\r\nTo take it a level further--and given the fact that we\'re well ensconced in a recycling-heavy, environmentally conscious, sustainable period in consumer culture--could the word (and the positives attributes) of something like \"pre-owned\"--or a cooler/hipper word like \"recycled\" or \"vintage\"--be applied to more categories to incentivize people to reuse all of their stuff?\r\n\r\nSeveral companies, many of them household names, have already taken the reused/pre-owned idea and run with it, creating efficient and dynamic platforms for the quick buying and selling of used products.\r\n\r\nEBay recently launched a new, no-fuss way for people to sell electronics they no longer use. The service, called Instant Sale, offers free shipping and removal of personal data. If a device doesn\'t sell, eBay recycles it for free.\r\n\r\nAnd IKEA! Well, you\'ll be happy to know that IKEA has an IKEA-branded second-hand online marketplace where you can buy used furniture. Why? Because in the words of CEO of IKEA Sweden, Peter Agnefäll: \"It is about taking an environmental responsibility for how our products are used in the longer term and making it easier for our customers to do their part for their responsibility towards the environment.\"\r\n\r\nWhy couldn\'t IBM or Apple do something like this? A branded pre-owned shop where people can easily drop off their older model laptops or phones for a few bucks and upgrade, while other shoppers specifically looking for older models can shop with manufacturer-backed confidence? There are tens of millions of people the world over who would love your two-year old iPhone!\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/REUSE_22.jpg\"><img class=\"alignnone size-full wp-image-587\" title=\"Print\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/REUSE_22.jpg\" alt=\"\" width=\"500\" height=\"629\" /></a>\r\n\r\nYou could even call the Apple pre-owned store Apple Pi, because the number pi goes on pretty much forever, so the name could be a clever way to speak about the ability of a well-designed and cared-for product being able to last a long time.\r\n\r\nWhat could possibly stop a large publishing company like Random House, HarperCollins or Penguin (whose pre-owned shop could be called \"The Igloo\") from creating an online or better yet, a brick and mortar location where people could come in and sell or buy pre-owned books?\r\n\r\nThis pre-owned branded shop concept can be extended to practically every category you can think of?household electronics, kids\' clothing, and video games!\r\n\r\nAnd, just as we\'ve all learned to look for and understand what the ubiquitous recycling arrow means, why shouldn\'t these stores and products have their own equally respected and recognizable symbol? Well, we thought about it and here\'s our take:\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/RE_UZ_logo2.jpg\"><img class=\"alignnone size-full wp-image-588\" title=\"Print\" src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/RE_UZ_logo2.jpg\" alt=\"\" width=\"500\" height=\"223\" /></a>\r\n\r\nRefurbishing, rebuilding and resusing products put us on the path to true sustainability in the coming years. And with any luck, we won\'t even need to use gorgeous slow-motion to promote \"certified pre-owned sales events\" on television any longer.\r\n\r\nOh, and by the way?my first car was a red 1976 Chevy Malibu sedan with a plastic tan interior.\r\n\r\n</div>', 'Could You Create a Brand That Celebrates Reuse Instead of Consumption?', '', 'publish', 'open', 'open', '', 'could-you-create-a-brand-that-celebrates-reuse-instead-of-consumption', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 0, 'http://cbx.cappendev.com/thinking/16/could-you-create-a-brand-that-celebrates-reuse-instead-of-consumption', 0, 'thinking', '', 0),
(1556, 1, '2011-03-17 17:51:10', '2011-03-17 17:51:10', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nToday’s purchasing decisions are made quickly. Here are some ideas for conveying your brand’s story while also standing out and educating consumers.<div>\r\n\r\nAs consumers become savvier shoppers, marketers need to communicate their brands’ key selling benefits differently. Twenty years ago, it may have been enough to slap a “sugar-free” or “vitamin-enriched” starburst on a package to get someone’s attention in the supermarket aisle. But today, every box, bag, and bottle makes one or more claims, to the point where it can warrant negative publicity. Worse, it could drive angry and mistrusting consumers to tweet, rant on blogs, and—gasp—unfriend you on Facebook! Even brands like SunChips, which tried to blaze a new trail with its groundbreaking compostable packaging, heard loud and clear over the Internet that consumers did not entirely appreciate its bags, which were very noisy.\r\n\r\nSo what’s a brand to do? Given that purchasing decisions are made in an instant, how can package design work to help marketers tell their brands’ story, educate consumers, and stand out…in an instant? Here are five lessons learned from package design to help guide your efforts.\r\n\r\n<strong>Lesson #1:</strong> \r\nTell a simple, compelling story. Jaded by all the marketing claims of the past decades—everything from “sugar-free” to “fiber-rich” to “probiotic”—consumers are now seeking out more minimal design, straightforward visual cues, and honest, authentic copy. Method, with its “good for you, good for the planet” message, creates minimalist yet beautifully designed products that are not only good for the environment but also meant to be displayed in homes.\r\nGone is the image of “green” as bare-bones (hello, Seventh Generation). The Method product line, with its brightly colored packaging; unconventionally shaped bottles; and friendly, lowercase logo; unquestionably is modern and approachable. Package copy is straightforward and minimal, with the occasional wink, and it conveys the product’s benefits elegantly and concisely. Quite simply, Method noticed a niche in the category and nailed it.\r\n\r\n<strong>Lesson #2:</strong> Do something unexpected to grab shoppers with short attention spans. In the age of the Internet, branding messages bombard shoppers with information. They can’t focus for a single minute, let alone several. The days of reading package copy in the aisle are long gone; now, you really need to grab consumers at first glance. For this reason, packaging must be bold, in a refreshing, innovative way and make people say, “Wow!”\r\nWhen CBX was helping Kimberly-Clark create its U by Kotex brand, the creative team got out into the field, turned over every stone, and really tried to think “out of the box” (pun intended) to create packaging that would alter the public image of Kotex. Research showed that the feminine-hygiene category had been dominated for the last 50 years by pastel hues, script typefaces, and discreet language, and also that this approach is no longer relevant to a 21st century woman, who is anything but shy.\r\n\r\nBuilding on cues found in fashion, U by Kotex’s black matte packaging is highlighted by bold bursts of color and high-gloss circles. The copy tone that is at once both honest (our target consumer wanted straight talk) and informative (highlighted by a “Myth or fact?” section on the back panel that discarded old-fashioned notions of what happens to women during their periods). The brand also had the chutzpah to use the word vagina—previously taboo in the category.\r\n\r\n<strong>Lesson #3:</strong> Educate and entertain. In the age of the Internet, CPG companies can no longer pull the wool over consumers’ eyes with inflated, and even false, packaging claims. In addition to possibly losing sales, you also can find yourself in big trouble with the Food and Drug Administration. That happened to Nestle last summer, when the FDA cited the food and beverage company for claiming that its Boost Kid Essentials Nutritionally Complete Drink provided “immunity protection” for children against colds and the flu. But VitaminWater, a line of enhanced waters from Glaceau, now a privately owned subsidiary of Coca-Cola, struck the perfect balance between “educate” and “entertain.” A clean design and smart, witty, conversational copy convey the product benefits. For example, the brand’s “energy” drink, which contains guarana and Vitamin B, bears this copy:\r\n\r\n“In soccer (excuse us Mexico, Spain, and Italy, we mean ‘futbol’), there isn’t a more exciting moment than when the announcer screams ‘gooooooal’ (yelling ‘offffsiddde’ never quite caught on). With that said, we added Vitamin B and guarana to give you an extra kick (pun intended), so now when you’re watching soccer, playing soccer, coaching soccer, driving kids to soccer or doing anything that starts with ‘socc’ and ends with ‘er,’ you too can have the energy of a raving lunatic to yell ‘gooooooooal!’”\r\n\r\nAs opposed to packages bombarded with claims, bursts, and violators, VitaminWater’s editorial-style graphics immediately draw attention, and its informative, witty copy was groundbreaking for the beverage category. Is it surprising that VitaminWater has become one of the best-selling enhanced waters?\r\n\r\n<strong>Lesson #4:</strong> Have a big idea. When Duane Reade approached CBX to develop the expression of its private-label brands’ new positioning, “New York Living Made Easy,” the result was approach that would get even the most cynical New Yorkers to sit up and take notice. The creative team looked at every uniquely New York experience and then incorporated these experiences into the package designs.\r\n\r\nTwo examples: Spectacular Chocolate Chip Cookies feature a theatrical spotlight shining on appetizing product shots. Deluxe Whole Cashews cans whimsically position the cashews on bar stools and park benches.\r\n\r\nThis idea of uniquely New York is evident across all of Duane Reade’s private-label products, and it is reinforced throughout the on-pack copy with a dry, sarcastic tone that easily could have come out of the mouth of any New York City taxi driver. Additionally, Duane Reade now offers a value line of products that utilize UPC-style illustrations of New York Landmarks, from the Statue of Liberty to the Brooklyn Bridge to the New York City skyline.\r\n\r\n<strong>Lesson #5:</strong> Make the every day special. Our days are monotonous enough. Why not do something special for consumers in the supermarket aisle? Just because a product has a particular price point doesn’t mean it can’t feel a little more premium.\r\n\r\nMore and more, brands are realizing that they can utilize upscale design at a mass price point to really make a statement. Dorset Cereals does just that. This line of cereals takes a category, not exactly known for its beautiful design, and elevates it through simple, beautiful packaging more commonly found among boutique brands. An oversized, approachable font, elegant color choices, and peek-a-boo windows shaped as leaves—through which you can see the product—make this breakfast choice a no-brainer.\r\n\r\nI’m not saying that designing packaging based on the five lessons described above will guarantee success. However, the chances are pretty high that by following one or a combination of these suggestions, your product can stand out on shelves and inspire consumers to hit “like” on Facebook, tweet your praises, and share positive associations with your brand among their friends.\r\n\r\n\r\n<a href=\"http://www.packworld.com/package-type/thermoformed-packaging/five-lessons-building-great-packaging\" target=\"_blank\">http://www.packworld.com/package-type/thermoformed-packaging/five-lessons-building-great-packaging</a>', 'Five lessons for building great packaging', '', 'publish', 'open', 'open', '', 'five-lessons-for-building-great-packaging', '', '', '2018-09-27 17:42:11', '2018-09-27 17:42:11', '', 0, 'http://cbx.cappendev.com/thinking/16/five-lessons-for-building-great-packaging', 0, 'thinking', '', 0);
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(1557, 1, '2011-03-07 17:55:31', '2011-03-07 17:55:31', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/JoeB_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/JoeB_web1-150x150.jpg\" alt=\"\" title=\"JoeB_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1081\" /></a>By Joe Bona:\r\nLike novelists intent on creating lively protagonists, today’s retailers love to pen vivid descriptions of the all-important “core customer.” In all likelihood, you have heard or even given presentations that rely on this kind of language: “Her name is Cindy,” says the specialty store executive. “She’s 37, works in the insurance business and has 2.3 kids. Her husband, Dale, is an IT whiz. He hates going to the mall and has just started doing online shopping with his beloved iPad.” \r\n\r\nThis approach is popular for a reason. By leveraging in-depth data, retailers can figure out exactly what types of shoppers are most likely to make repeat purchases at their stores. Detailed composite characters like Cindy can then be used to help them shape more effective approaches to merchandising, marketing, branding and customer-service. And yet, in its single-minded focus on one type of shopper, the “core customer” concept tends to ignore one of today’s most prominent retail trends: channel-blurring.\r\n\r\nJust a few years ago, the retail business was characterized by bright lines between one sector and another: If a place had fueling stations and coolers full of drinks, you knew it was a convenience store. If it had a pharmacy and was located on its own corner, its core business was obviously to sell prescription and over-the-counter drugs. During this (relatively) stable era, the Walmarts and Costcos of the world were always out on the strip by themselves, and tenant lineups at regional malls were eminently predictable.\r\n\r\nThese formerly bright lines are fading fast. Channel-blurring is occurring to a remarkable degree in many sectors of the retail industry. Malls that once relied on upscale, fashion-forward tenant lineups are now welcoming the likes of Costco and Target to backfill vacated department store spaces. Walgreens, which has been looking more like a convenience store with each passing year, aims to put e-vehicle fueling stations in its parking lots, making that resemblance even more striking.\r\n\r\nConvenience stores, once known for that shriveled hot dog of indeterminate age, are transforming into something akin to a quick-serve restaurant, replete with cafés and prepared meals. Even Goodwill is cleaning up its stores and moving into nicer neighborhoods. And as retailers like Walmart broaden their appeal to more well-heeled shoppers, their counterparts on the luxury end are building outlet stores and wooing shoppers from lower tax brackets.\r\n\r\nSo what is happening here? When Wall Street and the housing bubble collapsed in 2008, consumers’ spending priorities shifted. Relatively affluent shoppers began checking out the likes of Walmart or Big Lots for the first time. Wine aficionados went to see if their favorite brands were cheaper at Costco, which they were. And landlords began welcoming extreme value retailers like Dollar Tree to centers that were once off limits to such tenants.\r\n\r\nThe net effect is that more retailers now understand that their stores are not necessarily for one type of person alone, no matter what name we give her. Indeed, cross-shopping among store formats and price-points is rare only among the very rich and the very poor. Cindy might be perfectly content to buy her husband an anniversary present at Nordstrom, but then hit T.J. Maxx for a small token of affection for one of her girlfriends. Thus, retailers would do well to think harder about how they can appeal to the heterogonous mix that is their customer base. Walmart did this by ramping up quality and cleanliness while preserving its emphasis on price. Duane Reade, the New York pharmacy chain, has done a fantastic job of reaching out to a broad array of shopper types using everything from organic foods to high-quality cosmetics. Department stores like Nordstrom are making lower-priced goods more visible in their stores, without skimping on atmosphere or top-notch customer service.\r\n\r\nIn the “new normal” of today’s economy, shoppers will continue to be circumspect about how they spend, and old channels will keep on blurring. This will make cookie-cutter approaches even more outdated. Embracing complexity -- or even, at times, paradox -- is a must. While your brand might have been founded on other attributes, it is still possible to introduce, say, more value or convenience. But it is also possible to lose credibility by being too heavy-handed with this approach. Your niche, in other words, still has to be your strength. Retailers who try too hard to be all things to all people can overreach, just as those who focus too much on an ideal “core customer” can miss valuable opportunities with the rest of us.\r\n\r\nAwareness of channel-blurring also will be more important for some retailers than others. Will a 19-year-old male be shopping at a women’s fashion retailer like Chico’s for any reason other than holidays or birthdays? Not likely. But for a wide variety of less-specialized retailers, it makes sense to see how innovative and creative you can be in broadening your appeal. Indeed, social networking and other technological tools make this more viable today than ever.\r\n\r\nAre we saying au revoir to Cindy, then? Not really. Instead, think of it as a bonjour! to all those new classes of customers who will be strolling into the store.</p> \r\n\r\n<a href=\"http://www.chainstoreage.com/article/seeing-past-‘core-customer’-channel-blurring-means-retailers-should-embrace-complexity-and-e\" target=\"_blank\">http://www.chainstoreage.com/article/seeing-past-‘core-customer’-channel-blurring-means-retailers-should-embrace-complexity-and-e</a>', 'Seeing past the ‘core customer’: Channel-blurring means retailers should embrace complexity -- and even paradox', '', 'publish', 'open', 'open', '', 'seeing-past-the-core-customer-channel-blurring-means-retailers-should-embrace-complexity-and-even-paradox', '', '', '2018-09-27 17:58:48', '2018-09-27 17:58:48', '', 0, 'http://cbx.cappendev.com/thinking/16/seeing-past-the-core-customer-channel-blurring-means-retailers-should-embrace-complexity-and-even-paradox', 0, 'thinking', '', 0),
(1558, 1, '2011-02-01 18:16:31', '2011-02-01 18:16:31', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nIt’s just about that time again. My excitement at the fact that Punxsutawney Phil, the undisputed king of the prognosticating groundhogs, did NOT see his shadow last week (which as we’ve collectively convinced ourselves means Spring draws nigh!) was tempered somewhat by the fast approaching task of having to once again, rack my brain to find the perfect Valentine’s Day gift.\r\n\r\nI have a pretty illustrious track record of splendid Valentine’s Day gift (if I say so myself. My wife might disagree. But she’d be wrong) so setting such a high standard means my margin for error diminishes significantly every year. And as I am sitting staring at the eight open windows on my computer’s desktop, desperately trying to get ideas, inspirations, celestial epiphanies as to what to buy my wife this year, I was struck by the following realizations. I was outraged, actually—and they weren’t realizations, they were questions. Namely:\r\n\r\nWhat’s with the red? Everything I’m seeing is red. Why does everything HAVE to be red? When did red become the official color of Valentine’s Day? We all sort of accept it as a matter of cultural fiat but who made that decision?\r\nAnd what about the heart thing?\r\n\r\nSt. Valentine’s Day, historically speaking, started off with no sentimental or romantic elements whatsoever. In fact the Valentines—there were a couple—were martyrs who were killed by Roman emperors. Not exactly an occasion you remember through the giving of chocolates, is it? Where did the heart-shaped jewelry come in? The flowers?\r\n\r\nFor God’s sakes, the chocolate-covered strawberries in a heart-shaped box?!\r\n\r\nSo, why are we held hostage by those specific gift items, from heart-shaped jewelry to flowers?\r\n\r\nAnd this got me thinking as I was scrolling furiously: the whole held-hostage-by-gifts thing wouldn’t be so bad if the biggest (and honestly, the most practical) brands in Valentine-dom weren’t so, well, cheesy. Insipid. Dated. Antiquated. Dull. Here are my thoughts on just a few:\r\n\r\n<strong>Russell Stover</strong> They’ve been around since 1923, the year the actual Russell Stover founded the company. (Little known fact: Russell Stover also created the name Eskimo Pie.) And it shows because their branding would have looked totally appropriate on “Little House on the Prairie.” They’re also the foremost purveyor of the red, heart-shaped box of chocolates, which I find so utterly devoid of charm. Can the company stand for anything besides chocolate on Valentine’s Day? It’s a fairly limited piece of the pie they’re going for, and a refresh of their stale brand identity would seem to be in order, certainly if they want to appeal to a younger, more traveled and design-savvy audience.\r\n\r\n<strong>Hallmark</strong> When I think of Valentine’s Day cards. I think of Hallmark. Millions of people do. This is good. It’s a giant company that strives to help people express what’s in their hearts on A1-size cardstock (Hallmark even owns Crayola). Terrific brand value there—but would it kill them to modernize their identity a little bit? The company is 100 years old. The logo has remained virtually unchanged since the 1950s. Can we do something about the crown?\r\nFTD This company is so old, the original FTD acronym stood for Florists’ Telegraph Delivery. And the vaguely Silver Surfer-ish winged-foot-and-hatted eunuch clutching the bouquet of flowers as if he’s about to whip them at you like a discus? That’s Mercury Man (Hermes Man if you prefer the Greek version). He’s the Roman god of commerce and invention and was chosen as the company logo in 1914! FTD sorely needs to update that logo and think about a far more relevant contemporary iconography and overall brand identity.\r\n\r\nAnd I can think of a couple different ways to start.\r\n\r\nOne, since FTD delivers many things other than flowers nowadays. How about changing the meaning of the acronym from its current Florists’ Transworld Delivery (huh?) to Favorite Things Delivered? Because that’s what you do on V-Day isn’t it? You want to get your sweetheart’s (new) favorite thing delivered with unfailing timeliness.</p>\r\n\r\n\r\n', 'A Valentine’s Day Brand Gets a Makeover', '', 'publish', 'open', 'open', '', 'a-valentines-day-brand-gets-a-makeover', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/a-valentines-day-brand-gets-a-makeover', 0, 'thinking', '', 0),
(1559, 1, '2011-01-16 18:33:27', '2011-01-16 18:33:27', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nBefore all you naysayers, Debbie Downers and crowdsourcers persist in your badmouthing of the new Starbucks logo that headquarters took the wraps off of two weeks ago—and hell knows there are plenty of you—I’d like to stick my neck out here and call for a moment of reflection. Perhaps you can sit back with your Venti Latte as you read this because I suspect (to use the author of “Why the new Starbucks logo frightens me” editorial in the Washington Post last week as just one example) that plenty of you maniacal tweeters and angry Facebook updaters are Starbucks addicts to begin with.\r\n\r\nFrom a branding perspective, there are quite a few positive aspects of this new icon. And, ye brand builders, who among you would not like to see your own company become an icon, as Starbucks is so patently now trying to be?\r\n\r\nMaybe you were just a twinkle in your parents’ eyes when Nike became synonymous with a swoosh, Playboy became known by two bunny ears (and, well, some other things) and McDonald’s golden arch became the talisman for a quick, cheap cheeseburger. But today, like them or not, these symbols are as recognizable as the American flag.\r\n\r\nSo why the outcry over the green mermaid? Do you think that back in the ’70s, ’80s and ’90s, people took to the streets to voice their own personal design sensibilities and nitpick every Pantone shade and font style? My guess is no, namely because the logos of yore debuted in a different, Internet- and PDA-free era, when people had time to let the iconography sink in and didn’t sound off against a new corporate badge the moment of its unveiling.\r\n\r\nCompare these introductions to the mayhem that ensued after Tropicana changed its orange juice packaging, when Pepsi introduced its new, slightly altered logo, or when The Gap took its logo out of the box (in an attempt to think out of the box), then cowered to criticism and went back, within a matter of days, to its old logo. Would anyone even be able to distinguish the new Starbucks logo from the old one if not for the thousands of Web sites, tweets and Facebook status updates related to its introduction?\r\n\r\nBut back to the business issue at hand. For the three or four of you who might not have seen it yet, the new Starbucks logo pretty much magnifies the mermaid and, most importantly, dispenses with the word “coffee.” And the logo works. It’s simple, ballsy and, without the “coffee” to limit the product offering, it’s remarkably adaptable (which was the whole point).\r\n \r\nWhat most critics don’t realize is that this is Starbucks’ fourth logo since 1971. The first (which featured a brown, bare-breasted, double-tailed siren) has been modified over the years. So why this latest change? The way Starbucks is spinning it, the logo introduction coincides with the company’s 40th anniversary. Great. But the truth is, with its muddled offerings and loss of market share, Starbucks needed the refresh. So can you blame corporate for trying to do that?\r\n\r\nI don’t—but clearly I’m in the minority. A Google search under “new Starbucks logo” yields a torrent of critical comments. (Example: “It’s the same freakin’ logo, just unfinished,” scowled one critic. “Where’s the name? Do they think they’re Prince or something?”) So I guess my plea for calm comes too late. Fortunately, when it comes to a more thoughtful consideration of this corporate maneuver, I have some company: “It seems the brand has shifted gears and is now offering up mermaids instead of coffee,” said the reliably snarky but smart AdRants. “And is that really a bad thing? After all, mermaids are hot!”\r\n\r\nSo’s the coffee—and so, as time goes on, will be this logo.</p>\r\n\r\n\r\n<a href=\"http://www.adweek.com/news/advertising-branding/can-we-give-mermaid-break-please-126249\" target=\"_blank\">http://www.adweek.com/news/advertising-branding/can-we-give-mermaid-break-please-126249</a>', 'Can We Give the Mermaid a Break, Please?', '', 'publish', 'open', 'open', '', 'can-we-give-the-mermaid-a-break-please', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/can-we-give-the-mermaid-a-break-please', 0, 'thinking', '', 0),
(1560, 1, '2010-12-17 18:44:23', '2010-12-17 18:44:23', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nOnce heralded as an innovative strategy to draw in holiday shoppers, the concept of the temporary store, or \"pop-up,\" has quickly become as prevalent as the average corner bodega. Now pop-up stores are more like The Boy Who Cried Wolf: since they appear so often, they\'ve lost their cultural caché and are as expected as any other marketing ploy.\r\n\r\nMaybe this is why my ears perked up when I heard about a new pop-up store at luxury British department store Selfridges? for Marmite. Yup, Marmite: That sticky, dark brown paste made from yeast extract, that Brits either love or hate. The Selfridges shops in London, Birmingham, and Manchester will feature 150 different Marmite-inspired products, in turn elevating the brand from supermarket product to hipster must-have. Now that\'s cool: the perfect mix of high and low.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Marmite-1.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Marmite-1.jpg\" alt=\"\" title=\"Selfridges London Marmite Pop Up Shop, by Design For Retail.\" width=\"640\" height=\"445\" class=\"alignnone size-full wp-image-599\" /></a>\r\n\r\nThe Marmite pop-up store features Love/Hate graphics illustrating the disagreement that divides Great Britain.\r\n\r\nSuch inventiveness got me thinking about other (somewhat maligned) brands that could do something really cool with the pop-up. And who better to benefit during this crazy holiday season than that oft-scorned government agency, The United States Postal Service? The post office is the one place almost everyone has to go during the holidays at least once, so more temporary locations would actually be useful to their customers. Plus, the USPS is an organization that could really employ the pop-up medium for some serious brand realignment -- using a fun, festive space to update their image as a dysfunctional, stodgy, unfriendly destination. So here\'s what we\'re thinking: A USPS \"pop-in.\" To distinguish the stores from the regular USPS, we would call it USPS Holiday Express, to convey its speed and efficiency.\r\n\r\nWe\'d place a USPS Holiday Express in major city hubs like Bryant Park in Manhattan, Millennium Park in Chicago, Union Station in Washington, DC, as well as in prime location in department stores and at major retailers, such as Macy\'s and FAO Schwartz, hence the \"pop-in\" reference. We might also set them up within 24-hour Apple stores.\r\n\r\nFollowing in the footsteps of Black Friday trends (and to beat the mid-day chaos), USPS Holiday Express would be open from 6:00am to 12:00am (to cater to people before and after work).\r\n\r\nA wall of sleek, friendly kiosks, called \"The Eagle\" to represent the speed with which you can mail packages/buy postage, will usher customers in and out of the pop-in store quickly and with little stress. Sleek, oversized drop-off windows will also be featured around the store.\r\n\r\nTo overcome the image of the USPS as a stodgy, outdated agency, we would offer a limited edition holiday stamp collection with artwork by hot contemporary artists, possibly in partnership with a modern art museum. This artwork will be promoted on the flat-screen TVs adorning the pop-in spaces.\r\n\r\nCasually dressed USPS Holiday Express Concierges, similar to Apple Geniuses, will walk around the pop-in store with electronic neck badges that enable them to print/scan postage in seconds. Upbeat, perky and attractive, they will be the complete and utter contradiction of the curmudgeonly postal worker.\r\n\r\nAs part of a possible Apple partnership, we would create a special USPS app that could be used to print labels and postage right from your home computer or from iPads in the store, so all you need to do is drop off your packages at the USPS location.\r\n\r\nFor those doing their mailings in the early morning or later at night, there could be an Indicia Coffee Bar.\r\n\r\nNow, we\'re not saying the USPS Holiday Express is guaranteed to soothe the postal service woes of weary holiday shoppers needing to send a fruitcake to Aunt Nan in Nevada. But they certainly couldn\'t hurt, and they would unquestionably raise the cool quotient -- at least temporarily -- of a government agency desperately in need of a makeover. And with any luck, the shops might just get other businesses to think \"out-of-the-box\" (deliberate mail reference) about ways that they can freshen up the pop-up, too.\r\n\r\n<a href=\"http://www.fastcodesign.com/1662902/how-the-usps-can-rebrand-itself-clever-pop-up-shops\" target=\"_blank\">http://www.fastcodesign.com/1662902/how-the-usps-can-rebrand-itself-clever-pop-up-shops\r\n</a>', 'How the USPS Can Rebrand Itself: Clever Pop Up Shops', '', 'publish', 'open', 'open', '', 'how-the-usps-can-rebrand-itself-clever-pop-up-shops', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/how-the-usps-can-rebrand-itself-clever-pop-up-shops', 0, 'thinking', '', 0),
(1561, 1, '2010-12-05 19:05:04', '2010-12-05 19:05:04', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nOkay, I have a confession to make: I\'m the furthest thing from political, and only recently learned what the term \"Tea Party\" meant. The truth is, I probably wouldn\'t have sat up and taken notice of these important mid-term elections if not for one thing: the recent redesigns of the Democratic and Republican parties\' logos. Now that\'s a political statement I can get behind. Call me shallow, but few things get me going like good design.\r\n\r\nUnfortunately, good design wasn\'t necessarily what I found. So here are my thoughts on the latest logos -- and my suggestions for how the political parties might take things one step further.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-currentdem.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-currentdem.jpg\" alt=\"\" title=\"political-logos-currentdem\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-603\" /></a>\r\n\r\nWe\'ll start with the new Democratic Party logo. According to Tim Kaine, the Chairman of the Democratic National Committee, \"This new identity for our party captures the spirit that unites us all.\" But in my humble opinion, there\'s nothing unifying or inspiring about this logo at all. On the one hand, the Dems want to show us that they\'re the one party that truly represents America\'s middle class, and that they\'re progressive and modern. My guess is that the designer of this logo, New York-based SS+K, argues that its bare bones design -- which breaks with popular tradition by leaving out stars and stripes, an antiquated donkey symbol and a red/white/blue color palette -- would boldly signal a return to the simple values of the American Middle Class.\r\n\r\nBut I just don\'t buy that. I see no spirit, no energy or no new idea here at all -- just a logo that looks like a target or a superhero\'s logo. C\'mon, people: It\'s a capital letter D in a circle! It looks like nothing so much as an almost failing grade atop a terrible book report. And to say it looks unfinished would be extremely kind. The fact that the Dems chose this as a way to regain some momentum for what some predict will be big election losses is baffling.\r\n\r\nHere\'s how we would have handled the redesign:\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-newdem.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-newdem.jpg\" alt=\"\" title=\"political-logos-newdem\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-604\" /></a>\r\n\r\nOwning the letter \"D\" is a bold move, but don\'t leave it flailing out there alone on an island (or in a circle, as it were). Adding another element -- such as an equal sign, which speaks to \"equality for all\" -- would speak for the fundamental principles of the Democratic party and make the visual identity richer and stronger. The symbol could also function as a galvanic campaign message, e.g. D = determination, D = dedication, etc.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-currentGOP.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-currentGOP.jpg\" alt=\"\" title=\"political-logos-currentGOP\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-605\" /></a>\r\n\r\nThe GOP, on the other hand, has played it close to the vest by making some relatively subtle changes to their existing brand identity, as featured on their new website.\r\n\r\nRed is still the dominant color (which always struck me as fascinating, since in most of the world, red is associated with left-leaning parties). The new GOP font, which sort of resembles the \"Crimestopper\" font created by renowned typeface designer Jeff Levine, has a little more softness along the edges. And the trusted old elephant (a Republican symbol dating back to 1874) is still there -- albeit \"trunk\"-ated (pun intended) -- and now integrated into the \'O\' of GOP. Could it be that this combination of elements was designed to project a more contemporary, streamlined, brand-conscious party?\r\n\r\nThere\'s no question that when you\'re the party that\'s not in charge, you can take some risks and have a little fun. So here\'s what we recommend:\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-newGOP.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/political-logos-newGOP.jpg\" alt=\"\" title=\"political-logos-newGOP\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-606\" /></a>\r\n\r\nSince most people do not necessarily know the origin or historical development of the term GOP, and young people probably aren\'t that attracted to a party with the word \"ole\" in it -- or \"grand\" for that matter -- we recommend taking a page from the recent Democratic Party logo redesign and owning the letter \"R.\" We also believe a subtle but potent integration of the elephant\'s trunk (because we don\'t want to sever ties completely with the party\'s popular pachyderm) and stars would complete the picture.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/111111.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/111111.jpg\" alt=\"\" title=\"111111\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-607\" /></a>\r\n\r\nWhich brings me to The Tea Party. Using the very same grassroots tools (e.g., technology and social media) pioneered by the Obama campaign, The Tea Party is fully intent on \"crashing the party.\" And they intend to do it in the most unapologetic, no-holds-barred way you can think of. But is their \"let\'s-take-back-America-from-the-evil-clutches-of-government\" reflected in their logo?\r\n\r\nAs you might guess, a party named for one of the watershed moments in Revolutionary America\'s history probably felt obliged to use the flag colors in a central, anchoring way, and it does. The Tea Party chose a shield in a pretty obvious attempt to stand out as the party that will stoutly defend the interests of hardworking American people. Not awful, but the somewhat slicker design and layout of the stars and stripes strikes me as awkward (are the stars and stripes actually a sash?).\r\n\r\nIn general, the logo tries to communicate too many things: \"We\'re Pro-American jobs! We\'re media savvy! We\'re here to protect you! We\'re about small government! We\'re cool and modern! We\'re the party of change!\" As a result, it is ridiculously cluttered, and seems like a combination of the Australian flag (same white stars on blue background) and the Star Trek crew insignia. Sorry to ruin the (tea) party, guys.</p>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/222222.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/222222.jpg\" alt=\"\" title=\"222222\" width=\"500\" height=\"300\" class=\"alignnone size-full wp-image-608\" /></a>\r\n\r\n', 'Hey Dems, GOP, and Tea Party! We Redid Your Crappy Logos', '', 'publish', 'open', 'open', '', 'hey-dems-gop-and-tea-party-we-redid-your-crappy-logos', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/hey-dems-gop-and-tea-party-we-redid-your-crappy-logos', 0, 'thinking', '', 0),
(1562, 1, '2010-07-21 19:39:34', '2010-07-21 19:39:34', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nThe other day I was driving in my car, gas gauge edging toward empty, when I realized that the only station available to me was one owned by BP. My heart sank; how could I possibly patronize the oil giant in the midst of the relentless Gulf of Mexico oil spill? So I decided to drive past the BP station in the hope that I would find another station before running out of gas. Fortunately I did, and I filled my tank -- and satisfied my conscience -- with the knowledge that I wouldn\'t have to go against my values.\r\n\r\nI have a tendency to hold grudges against wrongdoing companies, and my BP experience got me thinking about other companies that have provoked grudges in consumers over the years. Perhaps the most obvious example of this behavior comes in the form of automobile purchases. A Jewish friend still refuses to buy a Mercedes-Benz, due to the fact that the German company was rumored to use imprisoned Jews for labor during World War II; similarly, there are Americans who will not buy Japanese cars due to Pearl Harbor.\r\n\r\nAnd Toyota\'s recent recalls over accelerator pedal problems has cost its brand image dearly; it has fallen like a rock in the eyes of consumers, plunging from sixth place in the 2009 J.D. Power & Associates Quality Study all the way down to 21st (out of 33 brands). (According to The New York Times, every major automotive company with the exception of Toyota reported increases in car sales of at least 17.5% in May; Toyota\'s was a paltry 6.7%.)\r\n\r\nOf course, grudges are not limited to the automotive industry. Many people refused to shop at Wal-Mart after its \"cameo\" in \"Bowling for Columbine,\" which exposed the fact that one of the Columbine killers used his father\'s gun, purchased at Wal-Mart, to claim innocent children\'s lives.\r\n\r\nAnother popular company, Nike, fell out of favor with the public in the 1990s when it was exposed for using child labor in its Southeast Asian factories and for mistreatment of female workers.\r\n\r\nAnd most recently, McNeil Consumer Healthcare\'s voluntary recall of children\'s and infants\' liquid products (including Tylenol, Advil and Motrin) has incurred the wrath of millions of parents across the country; nearly two months later, it has yet to start reproducing these products, forcing parents to resort to using generic drugstore brands (although it was rumored that even these were made in the McNeil factories).\r\n\r\nThe bad news for wrongdoing companies is that since grudge-holding is so personal, it\'s extremely difficult to change the minds of those who have turned against you. The good news is, as with grudges in relationships, there is often a statute of limitations; for example, Nike\'s problems in the Nineties are no longer severely impacting sales the way they once did.\r\n\r\nHowever, for those unwilling to wait it out (especially since there is no guarantee that people will forgive and forget), I suggest that brands be proactive in acknowledging mistakes and winning back the hearts and minds of consumers. Here are a few suggestions:\r\n\r\n1. Have a consistent and constant focus on building up goodwill and brand equity so that people will find it easier to forgive and forget when things go wrong (if not just simply give you the benefit of the doubt).\r\n\r\n2. Fix mistakes quickly and assertively. Don\'t wait for people to show up with picket signs in front of your stores. Over-correcting a problem will let consumers know that you care about them; for example, Toyota has expanded and extended its offers such as no-interest financing to win customers back.\r\n\r\n3. Take control of your story instead of letting the media, consumer advocacy groups or your competitors do it for you. We have seen how poor judgment in this regard has only further hurt BP, so be sure to use advertising, marketing and public relations dollars wisely and effectively.\r\n\r\nOf course, the most obvious piece of advice I can offer is this: Don\'t commit the crimes in the first place! Unfortunately, for many of the brands referenced above, it\'s too late for that -- but it\'s probably not too late to do a little damage control and make matters a teeny bit better for their brands. I suppose only time will tell if the public is willing to forgive and forget...but for now, I\'ll be getting my gas elsewhere, thank you very much.</p>\r\n\r\n\r\n<a href=\"http://www.mediapost.com/publications/article/132339/\" target=\"_blank\">http://www.mediapost.com/publications/article/132339/\r\n</a>', 'Watch Out: Someone\'s Got A Grudge', '', 'publish', 'open', 'open', '', 'watch-out-someones-got-a-grudge', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/watch-out-someones-got-a-grudge', 0, 'thinking', '', 0),
(1563, 1, '2010-07-20 19:51:28', '2010-07-20 19:51:28', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nIt was in 1994 that, under the provisions of the Nutrition Labeling and Education Act of 1990, all food companies were required by law to begin using the Nutrition Facts label. By today\'s wireless, hybrid, organic, GPS-enabled, touch-sensitive consumer product standards, would anyone argue that a 16-year-old anything isn\'t practically and hopelessly fossilized?\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutritionfacts-chart.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutritionfacts-chart.jpg\" alt=\"\" title=\"nutritionfacts-chart\" width=\"582\" height=\"451\" class=\"alignnone size-full wp-image-613\" /></a>\r\n\r\nThe current Nutrition Facts label was originally based on Recommended Dietary Allowances dating from 1968(!)--a time when low- or fat-free foods still only numbered in the dozens--and has remained unchanged for 16 years.\r\n\r\nGiven the advances in nutritional science and its ensuing impact on the American public\'s diet, as well as the continuing efforts of both the U.S. Department of Health, the FDA and food companies to help consumers make better/healthier eating decisions, isn\'t it time to bring the Nutrition Label into a new light--a cleaner, more concise and informative light?\r\n\r\nAs a passive observer/consumer, I have followed the unending gyrations of the FDA as it grapples with how to develop a new labeling system for both the front and back panels of packages. As a designer, I believe it shouldn\'t be that difficult to create a simple, unbiased and meaningful solution--one that doesn\'t require consumers to bring a magnifying glass and calculator with them when they go food shopping.?? I\'d like to offer the following prototypes to the FDA. They take the current thinking for nutritional labeling to the next level and show how information design can work effectively to help consumers make better and healthier choices.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/CBX_NLEA_concept6.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/CBX_NLEA_concept6.jpg\" alt=\"\" title=\"CBX_NLEA_concept6\" width=\"614\" height=\"1280\" class=\"alignnone size-full wp-image-614\" /></a>\r\n\r\nThe Information Hierarchy: The first thing consumers should look at is the serving size/serving per container, as they are the true indicators of how much a consumer should be eating. (Click any image to view it larger)\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition2new.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition2new.jpg\" alt=\"\" title=\"nutrition2new\" width=\"749\" height=\"459\" class=\"alignnone size-full wp-image-615\" /></a>\r\n\r\nLanguage Simplification: Use meaningful/simplified language such as, \"Control\" (Portion Control, Calorie Control, Target Control) to empower consumers to take charge of their health.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition3new.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition3new.jpg\" alt=\"\" title=\"nutrition3new\" width=\"747\" height=\"457\" class=\"alignnone size-full wp-image-616\" /></a>\r\n\r\nGraphic Details: Use colorful icons that provide clear, easy communication, as well as a legible, contemporary font.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition4new.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition4new.jpg\" alt=\"\" title=\"nutrition4new\" width=\"748\" height=\"455\" class=\"alignnone size-full wp-image-617\" /></a>\r\n\r\nGood Stuff vs. Bad Stuff: Separate nutrients into \"More of These\" (with a plus sign) and \"Less of These\" (with a minus sign). It helps distinguish the good stuff from the bad and reinforces the notion of less versus more.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition1new.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/nutrition1new.jpg\" alt=\"\" title=\"nutrition1new\" width=\"746\" height=\"455\" class=\"alignnone size-full wp-image-618\" /></a>\r\n\r\nPhone app and website: Taking this a step further, consumers would be well served to locate a Nutrition Facts app and website that can be accessed through their cell phones to help them make smart nutrition decisions. It\'s just what the doctor ordered.</p>\r\n\r\n<a href=\"http://www.fastcodesign.com/1661867/food-for-thought-rethinking-our-nutritional-facts\" target=\"_blank\">http://www.fastcodesign.com/1661867/food-for-thought-rethinking-our-nutritional-facts</a>', 'Food for Thought: Rethinking Our Nutritional Facts', '', 'publish', 'open', 'open', '', 'food-for-thought-rethinking-our-nutritional-facts', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/food-for-thought-rethinking-our-nutritional-facts', 0, 'thinking', '', 0),
(1564, 1, '2010-06-03 20:25:50', '2010-06-03 20:25:50', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nRebellion is as American as baseball and apple pie. Rebelling against your parents, even more so. But, standing in the middle of my local Best Buy recently, I saw something I hardly would have considered possible just 20 years ago: parents and children buying video games together. Discussing strategy, cheat codes and in one particular case, which games would be the most fun for their entire family.\r\nVideo games? Family video-game night? Video games used to be the exclusive dominion of teenagers. They ruled that world with an iron (yet wildly oversensitive) fist. Rated E for Everyone? Everyone?\r\n\r\nSo, is this entente, this seemingly cordial intersection of parent/child in the gaming world, a natural \"technological convergence\" phenomenon, a Trojan horse strategy? Or have brands looked the future right in the eyes and decided it will be run by Generation E, Generation Everyone? Will the idea of a \"generation gap\" eventually atrophy into obsolescence?\r\n\r\nWe see this not only in the video-game world, but also in other brands: moms and daughters with matching Ugg boots, Juicy Couture sweatsuits, Abercrombie hoodies and Coach handbags. Fathers and sons comparing fantasy football rankings on matching iPhones or killing precious productivity hours on YouTube. Teachers and students sipping from matching Starbucks latte cups or ordering the same items from Pinkberry. Moms and daughters rooting feverishly for their favorite \"American Idol\" contestants or shaking their heads in utter disgust at the shameless and hygienically dubious conduct of the latest batch of \"The Real World\" participants. Moms and their adults friends, with or without their daughters, attending Jonas Brothers concerts, or standing in line for midnight premiere showings of the brow-furrowing fest that is the \"Twilight\" franchise. Aunts and nieces perusing the same Kiehl\'s or MAC products. Uncles and nephews cracking open cans of Red Bull. Grandparents, parents and their children conversing freely on Facebook or Skype.\r\n\r\nThese companies have successfully created branding stories that resonate across a spectrum of ages because they have largely ignored age-based demographic \"insights\" as they were, and instead focused on harnessing societal (the blurring of the generation/cultural gap) and technological (the desire to be ever more connected) trends to their benefit. So, in this new reality, what are the implications for brands and their consumer messaging?\r\n\r\nAt first glance one would be inclined to simply proclaim, with a derisive shrug of the shoulder, natch: \"How is this surprising? Of course, all brands try to appeal to as wide a swath of consumers as possible, genius.\" But \"cross-generational\" or \"trans-generational\" marketing/branding strategy is not nearly as easy to execute successfully as one might presume.\r\n\r\nMarket segmentation and demographic, gender, psychographic analyses are still to this day fundamental elements of practically every consumer product/service/technology company\'s marketing and communications philosophy: \"Who is our target audience, and how can we tailor our message to capture their attention and disposable dollars?\" Some brands have been able to answer that question with greater effectiveness than others.\r\n\r\nThe teenager/young-adult demographic, to refer to just one target audience, is traditionally wary of products that are specifically marketed to it. Indeed, the consumer product landscape is littered with companies that tried to position themselves and their products as cool/urban/edgy, only to ultimately be rejected by the target consumer base. See Palm\'s Zoomer, Zima, Zune, as well as Polaroid, Ecko, Pro-Keds or Pony (which was rejected pretty much immediately after relaunching).\r\n\r\nAppealing to Generation E requires a massive shift away from the standard \"What are they looking for in a product?\" to \"What does this brand say about me as a person?\" And in order to answer such a profound question, one cannot hope to rely solely on traditional qualitative/quantitative marketing data any longer. Successful brands will have to:\r\n\r\nUse social media to build communities around them, but still use \"traditional\" media such as TV, newspapers and magazines, as it can have tremendous impact on your brand\'s appeal. A simple photograph of a celebrity eating, drinking or wearing your product can often provide a significant boost to your brand. For example, Britney Spears and her undying and highly caloric love of Starbucks Frappucinos has absolutely led many a teen/tween to become fans as well (of the Frappucinos, if not Britney).\r\n\r\nConsider the larger socio-cultural context in which products fit by hiring or consulting with people who have a social sciences or humanities academic background. They will have the ability to surface social and cultural questions that branders and marketers simply cannot foresee.\r\n\r\nFocus marketing efforts on brand values and attributes, but be smart with advertising and photography. Don\'t visually skew your brand toward a specific target audience. In fact, on your website or collateral material, consider showing many age groups interacting with your product. Or, keep it simple and focus purely on (attractive) product shots, with no people in them (Pinkberry, Starbucks and Coach, for example, display only their products).\r\n\r\nWe don\'t think that the generation gap will ever totally disappear, and that\'s probably a good thing, but in this age of hard-core partisanship, perhaps we as marketers can soften the rhetoric between the generations and create stronger brands at the same time.</p>\r\n\r\n<a href=\"http://adage.com/article/cmo-strategy/marketing-generation-gap/144249/\" target=\"_blank\">http://adage.com/article/cmo-strategy/marketing-generation-gap/144249/</a>', 'What Generation Gap? How Marketers Can Connect With an Increasingly Converging Target Demographic', '', 'publish', 'open', 'open', '', 'what-generation-gap-how-marketers-can-connect-with-an-increasingly-converging-target-demographic', '', '', '2018-09-27 17:58:51', '2018-09-27 17:58:51', '', 0, 'http://cbx.cappendev.com/thinking/16/what-generation-gap-how-marketers-can-connect-with-an-increasingly-converging-target-demographic', 0, 'thinking', '', 0);
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(1565, 1, '2010-05-28 20:35:05', '2010-05-28 20:35:05', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nI\'m not exaggerating when I say that I\'ve been going to the Indianapolis 500 since I was in diapers; my parents first brought me to the event when I was just a year old, and I\'ve been attending every Memorial Day weekend since. As a kid I had little appreciation for the event, but over the years my passion for Indy has become near-obsessive, and I anticipate the race--which takes place this Sunday--as some do the Super Bowl, the Oscars, or even their own wedding (sorry, honey).\r\n\r\nFor me, motorsports are always interesting, but for the past few years they have been even more so, largely thanks to Danica Patrick. Danica is not the first female racecar driver, but she stole headlines by being the first woman to win an IndyCar race (the Indy Japan 300, in 2008) and a massive number of fans started watching IndyCar racing due to her high-profile presence. (In 2009, the Indianapolis 500 attracted 16 million viewers, despite rainfall, and this year viewership will undoubtedly be even greater.)\r\n\r\nThanks to her, and to other female drivers including Sarah Fisher, Ana Beatriz, and Simona De Silvestro (all of whom will be starting with her at Indy this Sunday), this once male-dominated sport is now incredibly popular with women--and its star is only on the rise. NASCAR reports that 40% of its 75 million fans are women, for whom NASCAR is the second-most-watched television sport after football (according to Fox Sports Network). And here\'s the most striking statistic of all, at least for advertisers: women NASCAR aficionados are three times as likely to purchase NASCAR-sponsored products as non-fans. Yup ... three times.\r\n\r\nSo why the attraction? Beth Coode, a 33-year-old junior high school history teacher who lives in Nashville and has been following car racing for 10 years, says, \"It\'s clean and the family can watch it. There\'s a camaraderie with the [drivers] and their families.\" Robin Braig, the president of Daytona International Speedway, refers to it as the \"Danica-effect.\" Janet Guthrie--who was, in 1977, the first female to compete in the Indianapolis 500--said regarding racing\'s popularity, \"I thought it would take two generations, and it only seems to have taken one.\" Lyn St. James, who was one of the sport\'s pioneers and had 15 IndyCar starts in the 1980s, is now an advocate for training women to be top-notch contenders, and has served as a mentor to many of the up-and-coming drivers, Patrick included.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/danica-patrick-pink.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/danica-patrick-pink.jpg\" alt=\"\" title=\"danica-patrick-pink\" width=\"620\" height=\"300\" class=\"alignnone size-full wp-image-626\" /></a>\r\n\r\nIf you ask me, this sudden popularity presents an incredible opportunity for more female- and family friendly sponsors to get involved in motorsports. While Danica\'s current sponsors--Peak Antifreeze, GoDaddy, and MarquisJet--err on the male side, a brand like Target--an Indy sponsor, as well as QuickTrim--clearly speaks to women. AllState Insurance was one of the first advertisers to speak to NASCAR\'s female fan-base through a series of popular TV spots, started in 2005, that feature \"AllState Girls.\" One of last year\'s sponsors was a company called Her Energy (replete with a pink logo), and Cottonelle is on board for yet another year.\r\n\r\nSo on Sunday, while all eyes will be glued to Danica, Ana, Simona, and Sarah, my eyes will inevitably gravitate to the logos on their racing suits, to see which brands have the forethought to align themselves with these amazing women at this exciting moment in motorsports history. That\'s one race that might just interest me as much as the Indianapolis 500 race itself.\r\n\r\n<a href=\"http://www.fastcompany.com/1653201/indy500s-danica-effect-brands-are-you-listening\" target=\"_blank\">http://www.fastcompany.com/1653201/indy500s-danica-effect-brands-are-you-listening\r\n</a>', 'Indy500\'s Danica Effect: Brands, Are You Listening?', '', 'publish', 'open', 'open', '', 'indy500s-danica-effect-brands-are-you-listening', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/indy500s-danica-effect-brands-are-you-listening', 0, 'thinking', '', 0),
(1566, 0, '2018-09-27 16:50:40', '2018-09-27 16:50:40', '', '5562868745_24a62065dc_z-632x4201', '', 'inherit', 'open', 'closed', '', '5562868745_24a62065dc_z-632x4201', '', '', '2018-09-27 16:50:40', '2018-09-27 16:50:40', '', 1539, 'http://cbx.cappendev.com/app/uploads/2018/09/5562868745_24a62065dc_z-632x4201.jpg', 0, 'attachment', 'image/jpeg', 0),
(1567, 1, '2010-04-28 20:51:00', '2010-04-28 20:51:00', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nIt\'s not news that sporting events have become increasingly branded over the years. We\'ve come to expect a bombardment of advertisements and sponsorships at auto racing events and basketball, football, and baseball games--sports that are now modern-day billboards for advertisers like Nike, Fila, Budweiser, McDonald\'s, UPS, MasterCard, and Sprint, to name just a few.\r\n\r\nBut from golf? For whatever reason, this pastime has always seemed more sacred than the others, more refined somehow. The serene courses, the crisp outfits, the elegant clubs, the clean-cut personas...all these elements combined to yield a sophisticated sporting experience. That all changed for me, however, while watching this year\'s Masters. Since when did Augusta become Times Square? Endorsements used to be limited to a single logo on a cap, golf shirt or pair of shorts, but in recent years, multiple logos have turned up on the bodies of golfers like Phil Mickelson, Vijay Singh, Ian Poulter, Luke Donald, and K.J. Choi--so much so that they are starting to resemble Nascar drivers. And it seems to have finally reached a fever pitch.\r\n\r\nAs I sat watching golf on a beautiful Sunday, one of my favorite marketing buzzwords came to mind: ad creep. According to Wordspy.com, ad creep is \"the gradual expansion of advertising space to non-traditional surfaces such as floors, bathroom walls, cars, and the sides of buildings.\" The first time I heard the term, I was reminded of Minority Report, the Steven Spielberg film inspired by the Philip K. Dick short story, which paints a universe where every inch of every space people pass through--and even the air itself--is covered in advertising. The film was set in the year 2054. Today, as the proliferation of ads on the course proves, we\'re not that far off the mark.\r\n\r\nBut why is ad creep finding its way into the most reserved and conservative pastime? Well, not to blame things on Tiger Woods (because god knows, he\'s got enough to deal with these days), but it\'s a known fact that he changed the sport forever. A kid whose star shone as brightly as young Michael Jordan\'s, Tiger made golf accessible to people of all ages and bank accounts, and raked in the highest contracts in golf history: $40 million with Nike, $20 million with Titleist. In turn, he invited in more viewers--viewers with deep pockets--and opened the entire PGA tour up to ad creep. It was thrilling to watch him on the course, and all the buzz resulted in golf\'s viewership going through the roof.\r\n\r\nIt also doesn\'t hurt that golf\'s biggest viewers are baby boomers--the dream target of every company. Older and more sophisticated, baby boomers are confident consumers who know what they like, have money to spend and subscribe to a \"carpe diem\" philosophy--see Fast Company\'s Business of Golf. Maybe this is why we\'re seeing ads for premium vodka, Lexus, and upscale travel destinations during golf events, as opposed to Nascar’s ads for beer and Ford trucks?\r\n\r\nOf course, prestige advertisers aren\'t the only ones wanting to snag all that green stuff, which is resulting in all that aforementioned creep. Don\'t get me wrong, I\'m pro-advertising; I make my living in marketing and design, for goodness sake. But I suppose that at the end of the day, I\'m also a traditionalist who holds certain things sacred, and fears for what lay ahead. Where will signage turn up next on the course: permanently tattooed on players\' calves, forearms, necks and foreheads? Or, floating in the air around the players, a la Minority Report? As with Tiger\'s career, I guess we\'ll have to wait and see.</p>\r\n\r\n<a href=\"http://www.fastcompany.com/1625287/beware-ad-creeps-golf-course\" target=\"_blank\">http://www.fastcompany.com/1625287/beware-ad-creeps-golf-course</a>', 'Beware of Ad Creeps on the Golf Course', '', 'publish', 'open', 'open', '', 'beware-of-ad-creeps-on-the-golf-course', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/beware-of-ad-creeps-on-the-golf-course', 0, 'thinking', '', 0),
(1568, 0, '2018-09-27 16:50:41', '2018-09-27 16:50:41', '', 'walmart', '', 'inherit', 'open', 'closed', '', 'walmart', '', '', '2018-09-27 16:50:41', '2018-09-27 16:50:41', '', 1540, 'http://cbx.cappendev.com/app/uploads/2018/09/walmart.jpg', 0, 'attachment', 'image/jpeg', 0),
(1569, 1, '2010-03-30 20:58:39', '2010-03-30 20:58:39', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nMore than two months later, we still haven\'t forgotten the images of Haiti being reduced to rubble in the worst catastrophe in its 200-year-old history. But with the devastation in Haiti--and in the aftermath of Chile\'s worst earthquake in over 40 years--we have also witnessed unprecedented support from private and governmental agencies, religious groups of all denominations, and international relief organizations from around the world. In the United States alone, the American Red Cross generated nearly $30 million in two weeks after setting up its $10 text-message donation system for Haiti.\r\n\r\nAs we\'ve seen in Haiti and Chile the logos of disaster relief agencies must also work harder than most other logos. Due to the fact that they\'re used in a variety of foreign countries and by people who speak many different languages, they need to communicate a singular idea that\'s easily recognizable, even if the name attached isn\'t instantly understood. Since they\'re used in the field with less-than-optimal graphic conditions, these logos need to make sure they can be readily reproduced on a large scale and across all mediums. And since disaster relief logos are often used as landmarks for aid in infrastructurally-damaged areas, they must use a vivid color scheme that will stand out against any background.\r\n\r\nWhen we think of disaster relief and humanitarian organizations, which come to mind first and why? How effective and memorable are their identities?\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/ER_RedCrossLogo.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/ER_RedCrossLogo.jpg\" alt=\"\" title=\"ER_RedCrossLogo\" width=\"270\" height=\"270\" class=\"alignnone size-full wp-image-631\" /></a>\r\n\r\nThe Red Cross/American Red Cross is the neutral worldwide organization dedicated to humanitarian interests and the prevention of human suffering. The visual effectiveness of its logo is centered on a simply colored shape, transcending language barriers and making it one of the most widely recognized symbols on the planet, synonymous with mercy and charity.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/care_logo.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/care_logo.jpg\" alt=\"\" title=\"care_logo\" width=\"166\" height=\"200\" class=\"alignnone size-full wp-image-632\" /></a>\r\n\r\nCARE serves individuals and families in the poorest communities of the world. Drawing strength from its global diversity, resources, and experience, CARE promotes innovative solutions and advocates global responsibility. The warm color palette evokes a sense of positivism and compassion, and the hands forming a circular shape create an unmistakable, universal symbol of partnership and cooperation. The lower case lettering suggests approachability, access, and friendliness. It is easy to scale up and down and has great visibility from a distance.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/unicef_logo.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/unicef_logo.jpg\" alt=\"\" title=\"unicef_logo\" width=\"200\" height=\"200\" class=\"alignnone size-full wp-image-633\" /></a>\r\n\r\nUNICEF is mandated by the United Nations General Assembly to advocate for the protection of children\'s rights--to help meet their basic needs and to expand their opportunities to reach their full potential. The UNICEF logo benefits enormously from the fact that it is based on the United Nations logo, which is highly recognized and afforded immediate legitimacy all over the world. It could be improved slightly by sharpening the mother/child silhouettes or transforming these images to seem more life-like.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/DWB-logo.gif\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/DWB-logo.gif\" alt=\"\" title=\"DWB-logo\" width=\"600\" height=\"193\" class=\"alignnone size-full wp-image-634\" /></a>\r\n\r\nThese logos, for the most part, work. But I as I surveyed disaster relief logos in action throughout the many photos of Haiti and Chile, I was struck by the poor graphic presence of Doctors Without Borders (or Médicins Sans Frontières). The international medical humanitarian group is a neutral organization that provides aid to people whose survival is threatened by violence and neglect due to armed conflict, epidemics, malnutrition, or natural disasters. But even with its very bold mission this is an example of a disaster relief organization badly in need of a new identity to communicate its cause.\r\n\r\nWhile the coarse and sketch-like nature effectively communicates the often incredible and daring endeavors of the organization, the image is still vague and confusing. While Doctors Without Borders has not asked for our help, CBX decided to show how a new logo could provide an improved image reflective of its international, global mission.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/MSF_DWB_concept_CBX.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/MSF_DWB_concept_CBX.jpg\" alt=\"\" title=\"MSF_DWB_concept_CBX\" width=\"620\" height=\"620\" class=\"alignnone size-full wp-image-635\" /></a>\r\n\r\nTo create something much more effective, we started by communicating a singular idea in a much simpler way by using a symbol with a medical connotation that also suggests freedom of movement to convey the \"without borders\" aspect of the organization.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/MSF_DWB_flag_concept.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/MSF_DWB_flag_concept.jpg\" alt=\"\" title=\"MSF_DWB_flag_concept\" width=\"620\" height=\"485\" class=\"alignnone size-full wp-image-636\" /></a>\r\n\r\nWe chose a dove for its peace symbolism but also to illustrate that doctors should be free (as birds) to cross borders. Instead of the traditional olive branch, we picked a stethoscope that symbolizes medical relief--it\'s a concept that easily communicates what to expect wherever that logo will be found.\r\n\r\nFinally, this color spectrum illustrates that Doctors Without Borders will help people of all nationalities. But we also chose this rainbow of colors for its bright, hopeful feeling. At the very least, a disaster relief logo might be able to provide a small moment of optimism in an otherwise devastating environment.</p>\r\n\r\n\r\n<a href=\"http://www.fastcompany.com/1600702/sign-humanitarian-relief-anyone-can-understand\" target=\"_blank\">http://www.fastcompany.com/1600702/sign-humanitarian-relief-anyone-can-understand\r\n</a>', 'Sign of Humanitarian Relief That Anyone Can Understand', '', 'publish', 'open', 'open', '', 'sign-of-humanitarian-relief-that-anyone-can-understand', '', '', '2018-09-27 17:58:48', '2018-09-27 17:58:48', '', 0, 'http://cbx.cappendev.com/thinking/16/sign-of-humanitarian-relief-that-anyone-can-understand', 0, 'thinking', '', 0),
(1570, 0, '2018-09-27 16:50:41', '2018-09-27 16:50:41', '', '6a00e0097e4e6888330168e7a4f81c970c-800wi-copy', '', 'inherit', 'open', 'closed', '', '6a00e0097e4e6888330168e7a4f81c970c-800wi-copy', '', '', '2018-09-27 16:50:41', '2018-09-27 16:50:41', '', 1541, 'http://cbx.cappendev.com/app/uploads/2018/09/6a00e0097e4e6888330168e7a4f81c970c-800wi-copy.jpg', 0, 'attachment', 'image/jpeg', 0),
(1571, 1, '2009-07-22 14:00:25', '2009-07-22 14:00:25', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\n<strong>Implementing a Sustainability Strategy for Tomorrow Doesn\'t Work With Human Nature.</strong><div>\r\n\r\nSustainability, while not quite the hot topic it was a few years ago, nevertheless continues to be a topic of reasonable warmth today. Priuses are still flying out of showrooms, reusable bags are a fashion statement, and the Obama administration has made renewable energy and conservation fundamentals anchors of its sweeping reorganization of the country. Heck, there\'s even been a resurgence in composting (for those who are so agriculturally inclined).\r\n\r\nBut the question remains: Is sustainability sustainable? Has it been effective? Has it engendered lasting behavioral changes? And, more worrisome, is it starting to fall on deaf ears?\r\n\r\nThe answer is not especially clear and, thus, not entirely encouraging. We all remember the tremendous efforts undertaken more than a decade ago by the world\'s leading food companies to begin to educate consumers about the very real dangers of obesity, the virtues of portion control and low-calorie eating.\r\n\r\nBut regrettably, and in an extremely damning indictment of those efforts, the U.S. for roughly the 23rd consecutive year (from 1985 to 2007, according to data collected by the CDC\'s Behavioral Risk Factor Surveillance System) has seen a swift and unabated increase in the prevalence of both adult and childhood obesity. Clearly, it can be argued, admonishing regular, everyday people to do something as simple and seemingly pain-free as eating sensibly simply does not work.\r\n\r\nWhy doesn\'t it work? Basic human nature, that\'s why.\r\n\r\nWithout falling into the depths of anthropological analysis, I can nevertheless posit with a reasonable degree of confidence that human beings have evolved to deal most effectively with the present: What is happening now and how can I impact what is happening now? We are far less effective at addressing things that will happen in the future.\r\n\r\nA food company can put a label on the front panel of one of its myriad products telling me to curb my intake of calories or to eat five to nine fruit/vegetable servings per day, but the great deficit of that strategy is that it cannot tell you how the benefits of that type of eating will be realized now.\r\n\r\nThat\'s ultimately what people will care most about. As marketers, we should make it a priority to communicate the now messages as much as we can if we hope to have any shot at changing consumers\' behavior in a meaningful way.\r\n\r\nWhich brings us back to sustainablity and to why I believe the sustainablity movement will also ultimately fail (unless of course the government starts to impose tangible and financial penalties on \"nonsustainable\" individual behavior).\r\n\r\nThe sustainability argument those in the media articulate today based on what they observe from the corporate, consumer and political culture revolves mostly around the \"benefits/rewards not just for me but for my neighbors and children in the future\" angle.\r\n\r\nThat is a mistake.\r\n\r\nToday\'s \"this will be good for you in the future\" position is no longer tenable. As good as consumers\' intentions are, they will naturally, intuitively, place far greater value (read monetary value) to what is happening now rather than what could happen in the future. Unless the sustainability argument gets reframed in now terms, in present-value terms, individual consumers will almost always default to the easiest thing for them to do now, today -- which is frequently nothing at all.\r\n\r\nRecycling is currently the one \"sustainable\" behavior that regular people, to a large degree, have effectively integrated into their personal and professional lifestyles. Why? Because recycling is something you can do now. You done with that soda? Just toss the can in the appropriate bin. That\'s it. That\'s easy. That\'s now.\r\n\r\nMinding your carbon footprint? Buying offsets along with your airline ticket? Converting your car\'s engine to run on biodiesel or ethanol? Solar panels? Not so easy.\r\n\r\nThose initiatives ignore the requirements of the present and, in continuing to do so, will never leave the realm of the tiny \"eco-warrior\" demographic or the celebrity spokesman demographic, which boasts luminaries such as Daryl Hannah (who proudly cruises around her New Mexico town in a 1983 El Camino converted to run on biodiesel) or Willie Nelson (who created his own brand of biodiesel fuel called BioWillie), and will hardly warrant anything more than polite consideration by the general public.\r\n\r\nI speak from experience. Last year a small group of my employees approached me about making our company greener, more sustainable. They had it all worked out: We\'d go paperless, and recycle by hiring a service to take away the trash from our offices; we\'d use compact fluorescent light bulbs exclusively and stock the company pantry with organic, sustainable products from the supermarket and the nearby Union Square farmer\'s market. I was all for the plan, so I crunched the numbers. The contemplated changes would cost me a quarter of a million dollars annually. So I returned to my green committee and gave them the news.\r\n\r\n\"Great!\" one said. I asked him what he meant. After all, I knew the cost of going green at work would mean changes, and not just in the content of our snack cabinet. The expense would likely mean my employees would forgo raises. I told him so.\r\n\r\n\"Oh no,\" he and the other members of the green committee said to me, \"we want you to pay for it. We don\'t want to give up our raises.\"\r\n\r\nSo according to my green-minded employees, the onus for saving the planet is on small-business owners today. My employees, while keenly aware of the benefits of environmental responsibility/sustainability, were not willing to give up tangible, present value things such as money to achieve said benefits.\r\n\r\nDoes that make them bad employees, bad people? Not at all. It simply reflects the fact that all things considered, the obligations and requirements of the present will always trump the benefits of the future.\r\n\r\nSo where does that leave us? Should we just abandon all sustainability efforts? Since people don\'t care about the future anyway, I\'m certainly not advocating apathy, given the present state of things.\r\n\r\nApathy is the enemy of creative ideas.\r\n\r\nRather, I am firmly behind a regrinding of the lens through which we look at sustainability. We need to move completely away from an emphasis on future benefits and shift all discussions back to the opportunities of today: What can science do for sustainability today? How can we make emissions standards and gas mileage targets more nearer-term goals? How can we harness the ingenuity, creativity and ruthless efficiency of capitalism to make the world a greener cleaner now, today?\r\n\r\nIt is only then that a change will come -- and not a moment too soon.</p>\r\n\r\n<a href=\"http://adage.com/article/goodworks/sustainability-talk-focus/137975/\" target=\"_blank\">http://adage.com/article/goodworks/sustainability-talk-focus/137975/</a>', 'Forget the Future; Let\'s Talk About Now', '', 'publish', 'open', 'open', '', 'forget-the-future-lets-talk-about-now', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/forget-the-future-lets-talk-about-now', 0, 'thinking', '', 0),
(1572, 1, '2009-11-05 14:03:08', '2009-11-05 14:03:08', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/06/Gregg_web-150x150.jpg\" alt=\"\" title=\"Gregg_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-4829\" /></a>By Gregg Lipman:\r\nWe live in the most hyper-connected time in the country\'s history; and yet we exist in a constant state of disconnection. While Apple, BlackBerry, Twitter, Facebook, LimeWire, Match.com, Fresh Direct, and Amazon are well-designed, convenient, and address specific needs -- and for the most part work well -- they are also responsible for the undeniable erosion in the kind of personal interactions we used to take for granted during the course of a regular day.\r\nI live in Manhattan, and I\'m always amused by watching teens walking down the street with their friends while texting and talking on their cell phones rather than with each other!\r\n\r\nHow is this younger demographic, armed to the teeth with and intravenously reliant upon a whole spectrum of technologically advanced connectivity tools, going to cope and interact as responsible adults?\r\n\r\nPoorly, I contend.\r\n\r\nFacebook, Twitter, MySpace? -- \"Social\" networks that do not require you to engage in any kind of human socialization.\r\n\r\nApple? -- Creators of the iMac, the iPod, the iPhone and iSolation.\r\n\r\nI do not think it too alarmist to say that we are in the midst of a gradual ebbing away of human interaction that could seriously impact people\'s ability to truly \"connect\" with one another.\r\n\r\nWe\'ve already seen the emergence of dieting coaches, dating coaches, life coaches. Now, people will pay many thousands of dollars to attend \"Unplugged Retreats.\"\r\n\r\nEventually, the pendulum will swing the other way, back toward more personal/human connections. And the brands that get that will be winners. I believe the brands that do not emphasize ultra-modern design, trendy badge value or blow-your-mind technological innovation as their core vision -- but rather emphasize the intrinsic value of person-to-person, real live human interaction -- are the ones that will ascend and maintain leadership positions in the long run.\r\n\r\nThis trend may already be happening. One company that is already starting to apply that thinking is venerable British Airways with the recent launch of their \"Face-to-Face\" program, which focuses on \"tangible human connections as a crucial driver for business growth.\"\r\n\r\nIt affords 1,000 U.S.-based business people/entrepreneurs the opportunity to travel overseas on the airline for free, in order to conduct face-to-face business meetings.\r\n\r\nMacy\'s \"Come Together\" cause-marketing campaign scores points for teaming up with Feed America to provide 10 million meals for local food banks. With the tagline \"The Great American Dinner Party,\" the retailer is encouraging people across the country to participate by having some friends over for a dinner party/fundraiser -- and just simply enjoy each other\'s company.\r\n\r\nMacy\'s will match the contributions raised by each party. Television commercials for the campaign feature celebs such as Martha Stewart, Usher, Jessica Simpson, Tommy Hilfiger, Donald Trump, and Queen Latifah enjoying their own dinner party after hours inside Macy\'s Herald Square.\r\n\r\nEven Zappos, the online clothing store, is picking up on this trend. Its CEO, Tony Hsieh, flew to New York last year to meet a customer for happy hour because he believes that customer focus is the only way to grow the company. During that same time frame, he also sent out an open invitation to a company barbecue in San Francisco and personally solved a service problem a customer left in a blog comment.\r\n\r\nOld School? Yes. But in this day and age, also kind of revolutionary.</p>\r\n\r\n<a href=\"http://www.mediapost.com/publications/article/116573/\" target=\"_blank\">http://www.mediapost.com/publications/article/116573/\r\n</a>\r\n\r\n\r\n', 'Brands Need Face-To-Face Connection', '', 'publish', 'open', 'open', '', 'brands-need-face-to-face-connection', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/brands-need-face-to-face-connection', 0, 'thinking', '', 0),
(1573, 0, '2018-09-27 16:50:42', '2018-09-27 16:50:42', '', 'tweens', '', 'inherit', 'open', 'closed', '', 'tweens', '', '', '2018-09-27 16:50:42', '2018-09-27 16:50:42', '', 1542, 'http://cbx.cappendev.com/app/uploads/2018/09/tweens.jpg', 0, 'attachment', 'image/jpeg', 0),
(1574, 1, '2008-11-02 14:13:14', '2008-11-02 14:13:14', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nUh-oh, could it be bad news for national brands? It looks like more and more retail stores are finally beginning to “get it.”\r\n\r\nRetailers are increasingly starting to work like independent national brands, not just real estate agents who sell other people’s brands. Nowadays, to retain customer loyalty, stores cannot simply offer low prices. They have to provide better products, better service, and a better experience—in other words, build themselves as a brand and act like a marketer. In doing so, they are focusing on the consumer by making the shopping experience easier, more engaging, and ultimately, more enjoyable.\r\n\r\nAs stores become more powerful marketing tools, the role of package design has become essential to success. National brands must learn to tell their own story within the new “store-as-brand” paradigm, in which retailers are branding their own store displays and beginning to leave national brands out of the mix.\r\n\r\nRemember when store brands were found in generic-looking packages? At some point, there was a shift, and store brands started designing packaging to be category-specific to “knock off” the design of the leading national brand that competed against them. Today, the trend is for stores to build their brand by creating one identity system and using it across all packaging throughout the store. On one hand, it helps create a consistent look for the brand. On the other hand, it also can dilute the brand image.\r\n\r\nAs a result, there is plenty of opportunity for national brands to compete effectively against this surge of private-label brands. One key is providing a meaningful point of difference that elevates the value of the national brand in the consumer’s mind. Meaningful brands deliver value beyond products that compete largely in terms of lower price.\r\n\r\nSafeway and Procter & Gamble reflect two different approaches to creating value for shoppers. Safeway’s Eating Right brand leverages packaging color and graphics to deliver a single message—good for you. It does so across the brand’s multiple product lines. But national brands have the wherewithal to use packaging to establish category leadership.\r\n\r\n<strong>Cozying up to consumers</strong>\r\nProcter & Gamble, for one, looks to establish a deeper relationship with its consumers. Instead of using the same branding and graphic approach for Tide, Herbal Essences, Febreze, and Charmin, P&G has created unique identities for each brand. The packaging communicates P&G’s expertise within each product category.\r\n\r\nThe notion of a meaningful difference also extends to the package structure. This is one area where national brands should look for differentiation, because private-label brands often can’t shoulder the costs of more inventive package structures.\r\n\r\nBrand owners should ask themselves three questions when considering differentiating through structure. First, how can I use shape and materials to provide aisle disruption in my category? Second, what are the packaging gaps that offer unmet consumer needs in my category? And third, how can I use structure to create an attention-getting package that drives impulse sales?\r\n\r\nOther national brands provide a meaningful difference to their private-label counterparts as well, and we will examine those later. First, let’s take a trip around the store to see how retailers are re-creating themselves as a brand.\r\nJust as Starbuck’s changed the coffee culture, specialty retailers like Whole Foods and Trader Joe’s have gotten closer to the consumer and created a devoted following.\r\n\r\nA unique positioning and “personality” is key for retailers in creating a powerful brand. Trader Joe’s makes its stores more approachable by creating a voice that is quirky, fun, and engaging. The company has a unique story, and it is reflected in everything from product selection to the stores’ distinctive chalkboards and signage. Even the employee uniforms (Hawaiian shirts) are memorable.\r\n\r\nWhole Foods is also very disciplined in its philosophy and brand strategy, from its in-store communication to its all-natural products. The brand, emphasizing health and wellness, has been instrumental in taking organic products mainstream.\r\n\r\n<strong>Light illuminates the picture</strong>\r\n\r\nThe design and layout of a store is critical to a retailer’s success. Lighting, color, texture, and graphic materials contribute to creating a cohesive brand. Pathmark’s recently redesigned supermarkets are a prime example.\r\nCustomers entering the Pathmark store in Edgewater, NJ, immediately notice a new Produce Market featuring freestanding wood fixtures, specialty lighting, and a richly toned, warm color palette from floor to ceiling. Adjustable track lighting animates the fresh produce that surrounds the department and makes the products seemingly jump off the displays.\r\n\r\nFurther enhancing the produce department is signage containing eye-catching photography of fresh fruits and vegetables, combined with phrases such as “Just Picked,” “Farm Fresh,” and “Vine Ripened.” These claims reinforce Pathmark’s “Go Fresh, Go Local” positioning. That theme is reflected throughout the store.\r\n\r\nTogether, these merchandising and design elements are intended to project a sense of authenticity by reinforcing Pathmark’s connection to the New York tri-state area, where the company operates the majority of its stores. For example, the deli has been branded “The Original 59th Street Delicatessen” and the bakery is called “Chelsea Bakers.” Both are reminiscent of old-style New York shops. Likewise, stainless accents and bleached wood panels give “Chesapeake Seafood” a svelte, clean veneer, suggesting a fresh catch from local shores. The goal is to drive home a sense of the familiar while communicating the idea that Pathmark—a genuine homegrown retailer—is the place for local specialties.\r\n\r\nSome supermarkets provide layout innovations to help differentiate their stores and create a more streamlined look. Their ergonomically oriented layouts make stores more customer-friendly. “Convenience-store” formats provide a store-within-a-store area that enables shoppers to pick up a few items without having to explore all the aisles. In addition, many stores use engaging in-line features and interactive point-of-purchase displays. Both of these aids help communicate brand messages and make shopping more fun and interesting.\r\n\r\n<strong>The maturity of private-label brands</strong>\r\n\r\nThe Store as Brand concept is extending into retailers’ own packaged goods. Retailers’ increasingly sophisticated packaging strategies include more robust use of color and photography to appeal to the senses. These tactics are encouraging consumers to take a closer look at private-label brands.\r\n\r\nThe private-label concept began as a cheaper alternative to national brands. It was positioned to the right of national brands and was 20% less expensive. But during the past several years, enormous improvements in package design and materials, product quality, and consumer segmentation have changed the playing field. Subsequently, smart private-label strategies have allowed supermarkets to compete with the Whole Foods and Trader Joe’s of the world. Today, private-label brands are receiving more prominent shelf space than ever inside the store, as retailers understand the importance of their own products in making their stores shopper destinations.\r\n\r\nThe ultimate litmus test of a private-label brand is whether it can stand on its own. Safeway, for example, changed its product mix, added variety, and built huge, successful private-label lines. Both Safeway’s “O” organics line (designed to compete with Whole Foods), and its “better-for-you” brand, Eating Right, will be sold at competing grocery chains this fall. Eating Right leverages an uncluttered package design, making the product name an art element, positioned prominently in a green square on the label of each product. This single message on each package, suggesting a healthful product, transcends many product categories. National brands typically can’t match such broad exposure around the store.\r\n\r\nEach of these in-store branding tactics—layout, point-of-purchase displays, and private-label packaging—has become profoundly more sophisticated. For national brands to survive in this environment, their packaging will have to create a meaningful point of difference and also provide visual disruption in the store aisle.\r\n\r\nWho is doing it well? Take a look at recent developments in packaging for StarKist and Splenda.\r\n\r\nIn response to consumer needs, StarKist introduced tuna in a distinctive package for the category—a retort pouch shelved amid a sea of stacked tuna cans. StarKist’s structural evolution provides several benefits for the consumer. The retort pouches are easy to open, portable, and eliminate the mess associated with draining liquid from a can.\r\n\r\nBeyond addressing multiple consumer needs, the package structure creates more “real estate” for staging and building the brand. Graphics that appeared very small on a can are much larger across the label area of a pouch.\r\n\r\n<strong>Splendid Splenda packs</strong>\r\n\r\nIn the sweetener aisle, Splenda recently introduced a line of “minis”—small dissolving tablets—in a portable dispenser that hangs from a shelf peg. This product form and its packaging differentiate Splenda from other sweeteners and visually set it apart. As a result, consumers can find the product more easily, encouraging impulse purchases.\r\nBy funding their R & D and marketing efforts, national brands can embark on package redesigns and product innovations that are the direct result of category, consumer, and market changes. These strategic initiatives will allow national brands to continue to survive and thrive in the ever-changing retail environment.\r\n\r\nWhen all is said and done, the burgeoning Store as Brand philosophy can be a win-win for both retailers and national brands. Consumers will always seek out stores where shopping is easier and they’re confident of finding superior products and value. Retailers’ long-term profitability will be linked to providing quality brands and satisfying shopping experiences. As long as national brands and retailers continue to develop these partnerships, each will find loyal customers and reap bottom-line rewards.</p>\r\n\r\n<a href=\"http://www.packworld.com/package-type/bagspouches/how-succeed-new-store-brand-world\" target=\"_blank\">http://www.packworld.com/package-type/bagspouches/how-succeed-new-store-brand-world</a>', 'How to succeed in the new \'Store-as-Brand\' world', '', 'publish', 'open', 'open', '', 'how-to-succeed-in-the-new-store-as-brand-world', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/how-to-succeed-in-the-new-store-as-brand-world', 0, 'thinking', '', 0),
(1575, 1, '2008-10-29 15:25:29', '2008-10-29 15:25:29', '<p><a href=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1.jpg\"><img src=\"http://www.cbx.com/wp-content/uploads/2012/09/Rick_web1-150x150.jpg\" alt=\"\" title=\"Rick_web\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1070\" /></a>By Rick Barrack:\r\nA thorough understanding of the environment in which products are stored and used is the first important step to medical package design. While conducting research for the 10,000-product design overhaul for Boston Scientific, researchers were embedded with medical practitioners around the world. Vital insight was gained from watching the experts in action, listening to how they spoke about and requested supplies, and following them everywhere from the operating room to the supply closet. Similarly for Kimberly-Clark, CBX traveled to hospitals to observe practitioner interaction with the devices.\r\n\r\nBy closely observing the products’ end-users in their own environment, CBX was able to identify the one or two pieces of vital information to communicate on a label. Ultimately, each medical package’s design has to successfully achieve one goal: convey clear, quick, and succinct information to the end-user.\r\n\r\nIn the case of Boston Scientific, brand identity was inconsistent, and packaging was overly complicated because the company was composed of many businesses and many of the products within the portfolio were the results of acquisitions. Therefore, the goal of the redesign program was two-fold: to create a strong masterbrand in order to establish the brand’s credibility and authority and to simplify the packaging. It was determined that the medical device’s name and size were the most important elements on the label. Other pieces of information may have been required by regulations, but were not critical to the immediate selection and usage process. A review of existing packaging found vital name and size information being communicated in thousands of different ways. Clearly, the need to standardize and systemize the packaging for the clarity and benefit of the end-user was paramount.\r\n\r\nOnce critical information is identified, the next question is how best to communicate it. CBX developed an easy rubric to keep in mind highlighting the three Cs in medical package design: clarity, corridor, and consistency:\r\n\r\nClarity. Understand what information the end-user is looking for, and clearly and boldly communicate it.\r\n\r\nCorridor. Create a hierarchy of information, and design an information corridor, a systemized and basic approach to aligning information on the package in the form of a chart or grid.\r\n\r\nConsistency. Once the hierarchy and information corridor is established, use it consistently. Always convey the same information in the same spot across the labels. This helps the end-user find the information needed.\r\n\r\nAt this point, the actual process of design can begin. For Boston Scientific, very large, legible, black type communicated the most important information on the top of every label. Secondary and tertiary information was placed in a less prominent position. Symbols and words were added to convey those pieces of information. When working on a multilingual label packaging assignment, such as Boston Scientific’s, globally recognized symbols play an important role in communicating the next levels in the communication hierarchy.\r\n\r\nThe Kimberly-Clark program employs information corridors to convey critical information. For example, in addition to instantly answering the question, “What is this product?” each package had to address differentiation within the category as well as size.\r\n\r\nThe Kimberly-Clark branding system presents a duotone photograph of a health professional at the top of the package closely linked with the Kimberly-Clark brandmark. This imagery, along with the brand, conveys innovation, quality, and trust. Like the Boston Scientific program, this system utilizes information corridors as areas to convey critical information. The primary or most important information was placed in a dominant orange band toward the top of the packaging. All secondary information was conveyed in words and symbols in a dark blue field at the bottom of the package. The colors chosen, a combination of blue, orange, and white, were selected because they were unique to the category and would help the products stand out.\r\n\r\nThe last, most important step in medical package design is going back to the medical community to ask questions. What do they think of this design, and does it work for them?\r\n\r\nFor Boston Scientific, focus groups were conducted with medical practitioners worldwide with the new design alternatives. Packaging changes were well received as long as significant improvements were evident and would allow them to perform their jobs quicker and easier.\r\n\r\nCommitment to clear design goes along with the goal to create preference in a medical setting for products where there may be dozens of manufacturers represented. A truly great package design will incorporate breakthrough design in the category while also organizing key information and conveying the trust and professionalism required for the medical community.\r\n\r\nThe National Academy of Science’s Institute of Medicine estimates 44,000 to 98,000 Americans die each year in hospitals from preventable medical errors. Mistakes in drug dispensing and dosing are the reason for a reported half of all adverse, often dangerous, drug reactions, warns the same report. Medical missteps are, in fact, the eighth leading cause of death in the United States today, wrote Tamar Nordenberg in “Make No Mistake: Medical Errors Can Be Deadly Serious,” in the September/October 2000 issue of FDA Consumer.\r\n\r\nWith statistics like these and medical mistake coverage front and center in the news, such as actor Dennis Quaid’s newborn twins given 1000 times the intended dosage of Heparin not once but twice, the critical role clear communication plays in medical device/medical product packaging design can not be underestimated.</p>\r\n\r\n<a href=\"http://www.pmpnews.com/article/research-nerve-central\" target=\"_blank\">http://www.pmpnews.com/article/research-nerve-central</a>', '\"Research at Nerve Central: We can save lives through package communication.\"', '', 'publish', 'open', 'open', '', 'we-can-save-lives-through-package-communication', '', '', '2018-09-27 17:56:32', '2018-09-27 17:56:32', '', 0, 'http://cbx.cappendev.com/thinking/16/we-can-save-lives-through-package-communication', 0, 'thinking', '', 0),
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(1577, 1, '2012-03-01 17:22:35', '2012-03-01 17:22:35', '<p>New York, NY – February 21, 2012 – CBX, the New York- based brand agency, announced today that the work it completed as Duane Reade\'s retail brand partner earned an award in Chain Store Age\'s 30th annual Store of the Year Retail Design Competition. Competing with entries submitted from around the world, the Duane Reade 40 Wall Street location won First Place in the 2011 Drug Store/Convenience Store category.\r\nCBX worked with Duane Reade on the overall strategic vision and then created store environments unique to the individual New York local markets. \"The size (22,000-sq-ft.), and the location gave us the opportunity to provide amenities not typically found in a neighborhood pharmacy,\" says Todd Maute, partner, CBX. \"The former bank space with its black marble columns and gilded escalators allowed us to creatively design and offer a hair salon, a nail bar and the new UpMarket grocery featuring sushi and smoothie bars.\"\r\n\r\nA panel consisting of designers, retailers, and architects chose winners based on project objectives, unique project characteristics, and special design elements and materials. Winners of the Chain Store Age Retail Store of the Year 2011 Design Competition will be highlighted in the February/March 2012 issue of Chain Store Age.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/03/brands3.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/03/brands3.jpg\" alt=\"\" title=\"brands3\" width=\"760\" height=\"260\" class=\"alignnone size-full wp-image-644\" /></a>\r\n\r\nAbout CBX:\r\nCBX is a brand agency specializing in corporate identity, consumer branding and retail. The company, with its current staff of 140, was founded in 2003 and has a client base that includes Del Monte, General Mills, Kimberly Clark, A&P, Pathmark, Saks Fifth Avenue Off Fifth, Lord and Taylor, Wawa, Sunoco, and Petro China. In addition to its New York City headquarters, CBX has offices in San Francisco and Minneapolis, and with the CBX World- wide Partnership, has operating offices in Santiago, Buenos Aires, Sao Paulo, Mexico City, Melbourne, Shang- hai, London, Amsterdam and Seoul. The firm was ranked #282 in the Advertising & Marketing industry for the 2011 Inc. 500/5000 list of fastest growing private companies.</p>', 'Duane Reade 40 Wall Street Location,  Designed by CBX, Wins Chain Store Age\'s  \'Store of the Year Retail Design Competition\'', '', 'publish', 'open', 'open', '', 'duane-reade-40-wall-street-location-designed-by-cbx-wins-chain-store-ages-store-of-the-year-retail-design-competition', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-40-wall-street-location-designed-by-cbx-wins-chain-store-ages-store-of-the-year-retail-design-competition', 0, 'thinking', '', 0),
(1578, 1, '2012-03-01 17:38:15', '2012-03-01 17:38:15', '<p>New York, NY, February 21, 2012 – CBX, the brand agency, received awards for eight recent projects at the 2012 Graphic Design USA\'s American Package Design Awards that recognize excellence in packaging, POP, and the entire in-store experience.\r\nThe awarded projects include:\r\n\r\n<strong>Duane Reade DeLish (Duane Reade)</strong> - CBX designed packaging for a new line of premium foods specifically designed for the quintessential New York marketplace. Delish represents the celebration of food wrapped in a clever and witty brand personality. Packaging features fun and edgy slices of New York life, product relevant imagery and catchy New York style phrases that delivers a pleasurable shopping experience with plenty of winks along the way.\r\n\r\n<strong>Milo\'s Kitchen (Del Monte)</strong> - CBX helped Del Monte launch a new line of home-style dog treats by focusing on the special relationship between pets and owners. The package delivers on this story with photography of pet owners embracing their pets and a light and open design that accentuates the homemade appeal and superior ingredients.\r\n\r\n<strong>U by Kotex (Kimberly-Clark)</strong> - CBX helped redefine the feminine product category by designing a new product line featuring tampons, liners and pads targeting 14 – 22-year olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.\r\nNatural Balance (Kimberly-Clark) - CBX created a simple and clean design to align with the brand’s personality of \"Trusted Protection\" and communicate a natural message while distinguishing it from it\'s sister brand, U by Kotex. The white background speaks to the purity of the product while a colorful wave element evokes the natural curve of a woman\'s body. Simple icons help to communicate the natural elements of the product.\r\n\r\n<strong>U by Kotex Tween (Kimberly-Clark)</strong> - Like it\'s older sister, U by Kotex, CBX helped extend the line with U by Kotex Tween, that breaks through category clutter and is the only product on the market specifically designed for tweens. A black and pink glittery package that lets brightly colored product wrappers peak through a star-shaped window addresses mom\'s desire for having something specially designed for her daughter and her daughter\'s desire for self-expression.\r\nMillstead (Home Depot) - CBX worked with Home Depot to help leverage its own brand of hardwood flooring products and simplify the buying experience at retail. The design of the package integrates a new updated logo that looks like it was burnt into the wood along with finished room product shots that highlight results and telegraphic icons that easily identify products for consumers.\r\n\r\n<strong>Prevail (Duane Reade)</strong> - As part of Duane Reade\'s strategy to provide department store quality products at convenience store prices, CBX helped to develop packaging for a beauty products line exclusive to Duane Reade. Prevail\'s simple, yet sophisticated black and white floral pattern connects the line from hand sanitizers to high-end makeup brushes. The packaging helps communicate that all products in the line meet department store quality standards.\r\n\r\n<strong>DelMonte Fruit Naturals</strong> - CBX helped refresh the logo and package design for the Fruit Naturals brand by modernizing and enlarging the fruit visuals for increased appetite appeal. CBX also created a graphic communication device to highlight the benefit that the product is 100% juice.\r\n\r\nAll entries receive an embossed Certificate of Excellence and become eligible for reproduction in the GDUSA American Package Design Awards Annual that appears March 2012.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/brands2.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/brands2.jpg\" alt=\"\" title=\"brands2\" width=\"800\" height=\"636\" class=\"alignnone size-full wp-image-646\" /></a></p>', 'Graphic Design USA Recognizes CBX  with 2012 American Package Design Awards', '', 'publish', 'open', 'open', '', 'graphic-design-usa-recognizes-cbx-with-2012-american-package-design-awards', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/graphic-design-usa-recognizes-cbx-with-2012-american-package-design-awards', 0, 'thinking', '', 0),
(1579, 1, '2012-02-15 17:49:23', '2012-02-15 17:49:23', '<p>New York, NY - February 6, 2012 - CBX, the New York-based brand agency, has appointed two industry veterans to join its new business team as vice presidents.\r\nAndrew Campbell and Dominick Cirigliano will both be responsible for overall business development with new and existing clients. Their primary focus will be on CBX’s core strategic services in corporate identity, consumer branding and retail.\r\n\r\nAndrew comes to CBX from Innovations & Development Inc. (IDI), a product and packaging innovations firm, where he led the company\'s business development efforts. Among his many clients were LG Electronics, Colgate-Palmolive, Kraft, Calphalon, Reckitt Benckiser, Nuk and Masterbrands. Andrew brings a background rich in design and manufacturing experience to his new role. Prior to IDI, he was one of the first employees at Multimedia Solutions Corporation, an interactive design consultancy. In 1991, he co-founded Enviro-Pak, a recyclable fiber container-manufacturing firm, which he sold in 1995.\r\n\r\nDominick comes to CBX from Brand Engineers, a brand-positioning agency, where he held the position of Director of business development. Prior to that he held similar positions with Dragon Rouge, an international brand design firm, and Brand Institute, an international brand identity consultancy. In these roles, he worked with clients to develop innovative solutions to their brand strategy, nomenclature development and market research needs. With over 10 years of healthcare and consumer-based marketing experience, Dominick has developed relationships with companies such as Pepsi, Unilever, Sanofi-Aventis, Merck, Pfizer, AstraZeneca, Johnson & Johnson and Procter & Gamble.\r\n\r\n\"Both Andrew and Dominick bring a wealth of experience and a fresh, new perspective to our new business team,\" says Gregg S. Lipman, managing partner, CBX. \"We look forward to their participation in expanding our new business pipeline and strengthening our position as the brand agency that helps clients gain an edge in a very competitive world.\"\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/dudes.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/dudes.jpg\" alt=\"\" title=\"dudes\" width=\"743\" height=\"175\" class=\"alignnone size-full wp-image-649\" /></a></p>', 'CBX Appoints Two Industry Veterans for New Business Team', '', 'publish', 'open', 'open', '', 'cbx-appoints-two-industry-veterans-for-new-business-team', '', '', '2018-09-27 17:56:34', '2018-09-27 17:56:34', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-appoints-two-industry-veterans-for-new-business-team', 0, 'thinking', '', 0),
(1580, 0, '2018-09-27 16:50:43', '2018-09-27 16:50:43', '', 'Rick_presentation', '', 'inherit', 'open', 'closed', '', 'rick_presentation', '', '', '2018-09-27 16:50:43', '2018-09-27 16:50:43', '', 1544, 'http://cbx.cappendev.com/app/uploads/2018/09/Rick_presentation.jpg', 0, 'attachment', 'image/jpeg', 0),
(1581, 1, '2012-02-01 17:58:46', '2012-02-01 17:58:46', '<p><strong>CBX leverages quintessential New York-centric approach.</strong>\r\nNew York, NY - January 30, 2012 - For New Yorkers, a routine trip to the local drug store to pick up a tube of toothpaste may turn into something totally unexpected. The renovated Duane Reade located at Broadway and 52nd Street reopened with the chain\'s first self-serve frozen yogurt bar. UpMarket Fro-Yo is part of Duane Reade’s plan to become a total health, beauty and daily living destination, according to Duane Reade president, Joe Magnacca.\r\n\r\nDuane Reade collaborated with CBX, its creative retail brand partner, to help develop the name, look and feel for this store within a store environment for a fresh food offering space. The UpMarket sub brand made its debut last year at Duane Reade\'s 40 Wall Street location with a sushi bar and juice bar. It\'s a continuation of the chain\'s strategy to develop neighborhood-centric niche offerings. CBX also helped design Duane Reade\'s signature private label strategy and package design system.\r\n\r\n\"UpMarket Fro-Yo is a unique creative addition to their strategy,\" says Todd Maute, managing partner, CBX. \"This was an opportunity for us to collaborate with Duane Reade management to continue the transformative \'New York Living Made Easy\' vision and create a real destination that offers its customers something innovative in a sophisticated, Duane Reade way,\" he adds.\r\n\r\nThe contemporary design epitomizes the quintessential New York feel with the application of black and white subway tiles and introduces a new signature color of green to indicate an expansion of the fresh food offerings. Playful language punctuated by an edgy tone is complemented with clever graphic icons that speak to the various activities and places people usually enjoy while eating frozen yogurt including bike rides, ice skating, ball games and the beach.\r\n\r\nFro-Yo greets shoppers at the entrance to the store across from the UpMarket Sushi and Juice bars, and through sophisticated design cues, instantly communicates a convenient destination and fast, fresh new alternative for discerning New Yorkers. The curved space with machines canted at a 45-degree angle makes the flow and pedestrian traffic fluid and easy to navigate. The organic shape of the machines mimics the swirl of the frozen yogurt, while a green accent subway tile leads customers through the entire journey with style from cup pickup to flavor choice and topping.\r\n\r\nMenu boards, cups and napkins incorporate the same edgy tone along with the icons, green swirl and talk bubbles (\"Grab life by the berries,\" and \"Go ahead, get creative\") that encourage customers to create their own signature combination of yogurt and toppings. Lighting inside the kiosk, the dispenser units and above the toppings bar gives it a clean, fresh look.\r\n\r\nUpMarket Fro-Yo serves eight flavors of frozen yogurt along with a variety of toppings at a price of $5.99 per cup.\r\n\r\n\"CBX helped us bring something special into the neighborhood that connects with New Yorkers and fits into our larger strategy of enhancing our position as the retailer of choice in New York,\" says Mike DeFazio, Director of store merchandising, Duane Reade.\r\n\r\n\r\n\r\n', 'Duane Reade Expands UpMarket Store Within a Store: Fro-Yo Bar Swirls into New York', '', 'publish', 'open', 'open', '', 'duane-reade-expands-upmarket-store-within-a-store-fro-yo-bar-swirls-into-new-york', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-expands-upmarket-store-within-a-store-fro-yo-bar-swirls-into-new-york', 0, 'thinking', '', 0),
(1582, 1, '2012-01-21 18:00:23', '2012-01-21 18:00:23', '<p>New York, NY, January 3, 2012 – CBX was a winner in the 2012 HOW International Design Awards. U by Kotex* received a Merit Award in the Packaging (consumer goods CD’s, etc.) Category:\r\nU by Kotex* (Kimberly-Clark) – CBX helped redefine the feminine product category by designing a new product line featuring tampons, liners and pads targeting 14 – 22-year-olds. Black packaging accented with bright colors signals a revolution in feminine care and presents an image that is sleek, upscale and bold.\r\n\r\nWinning entries will be featured in the 2012 HOW Design Annual, showcased in the online competition gallery archive and displayed in the Gallery of Stars at HOW Design Live.\r\n\r\n', 'HOW International Design Awards Recognizes CBX', '', 'publish', 'open', 'open', '', 'how-international-design-awards-recognizes-cbx', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/how-international-design-awards-recognizes-cbx', 0, 'thinking', '', 0),
(1583, 1, '2012-01-01 18:02:24', '2012-01-01 18:02:24', '<p><strong>Veteran designer Joseph R. Bona shares a few trade secrets with viewers of TV\'s Modern Marvels.</strong>\r\nNEW YORK (01/12/12) – Convenience stores might not top the average person’s list of marvelous technological achievements, but as The History Channel’s Modern Marvels makes clear in a new episode on the convenience- store phenomenon, there is much more to America’s go-to pit stops than coffee, soda, snacks and hot dogs. Indeed, these remarkable profit centers are carefully designed for maximum speed and efficiency, explains Joseph R. Bona, President of the Retail Division for global branding firm CBX, in on-camera interviews for the hour-long program.\r\n\r\n“The successful development of any store starts with the layout,” says Bona, who has designed convenience stores for more than 30 years, often relying on a zoning system that maximizes impulse buying while also making the shopping experience as quick and easy as possible. Such innovations, the program notes, have been responsible for the c-store industry’s impressive track record in recent years. Today, there are more than 144,000 stores across the country, with the sector accounting for about one out of every 23 dollars spent in the United States in a given day.\r\n\r\nBusiest from 6 to 9 a.m., c-stores are a symphony of coordination—built for speed, designed to influence customers, constantly on guard for crime and equipped to stop it, the show explains. During the morning rush alone, U.S. c-stores sell about 11 million cups of coffee, along with millions of donuts, bagels, breakfast biscuits and other items. The average customer visit, however, lasts only 3.5 minutes. To make this happen in clockwork fashion, c-store companies in North America and abroad have relied on Bona’s design expertise for decades. During the program, Bona tells viewers about some of the important principles of good c-store layout, such as specific zones designed to help customers get their bearings, to encourage them to make impulse purchases or to help them find everyday items like the morning newspaper.\r\n\r\nDuring the show, Bona appears at a metro New York area 7-Eleven store (which was not designed by CBX), where he walks viewers through some of these features. In a typical convenience store, he notes, the design of the coffee service area makes it possible to sell hundreds of cups of coffee in a given day with a minimum of wait time for customers. “It’s like a production line,” Bona tells viewers. “Somebody comes in, they grab a cup, get their coffee, add their cream and sugar, and then they\'re able to move out of the way.\"\r\n\r\nExplaining that a third of a c-store’s sales can come from cold beverages, Bona points out that coolers are deliberately placed farthest from the door, which helps drive traffic through the store. Even subtle details like the location of a cooler’s door hinges can make a big difference in directing how customers move through the space, he explains.\r\n\r\nLikewise, the visual experience in any store is critically important. \"People buy with their eyes,\" Bona says, in describing what he calls the \"Impulse Zone,\" an area of the store stocked with common impulse purchases.\r\n\r\nWhile the featured 7-Eleven store offers about 5,000 different items, its total selling area amounts to only about 1,600 square feet. Certain merchandising principles help maximize the efficiency of this diminutive space, Bona explains. \"One of the important things is putting like things together,\" he notes.\r\n\r\nThe show, which covers everything from the history of 7-Eleven\'s Slurpee to recent innovations in convenience store security, is downloadable from iTunes. To watch the program online, visit http://www. history.com/shows/modern-marvels/videos...</p>', 'CBX Expert Gives History Channel a Primer on Convenience Store Design', '', 'publish', 'open', 'open', '', 'cbx-expert-gives-history-channel-a-primer-on-convenience-store-design', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-expert-gives-history-channel-a-primer-on-convenience-store-design', 0, 'thinking', '', 0),
(1584, 0, '2018-09-27 16:50:44', '2018-09-27 16:50:44', '', 'u-by-kotex', '', 'inherit', 'open', 'closed', '', 'u-by-kotex', '', '', '2018-09-27 16:50:44', '2018-09-27 16:50:44', '', 1545, 'http://cbx.cappendev.com/app/uploads/2018/09/u-by-kotex.jpg', 0, 'attachment', 'image/jpeg', 0),
(1585, 1, '2011-10-21 18:43:37', '2011-10-21 18:43:37', '<p>New York, NY - October 11, 2011 – CBX, the brand agency, received awards for five projects at the 41st Creativity Annual Awards.\r\n<strong>The awarded projects include:</strong>\r\n\r\nU by Kotex* - Silver Award, Health & Beauty Packaging\r\nU by Kotex Tween - Honorable Mention\r\nU by Kotex Designer Series - Honorable Mention\r\nMilk-Bone Healthy Favorites - Honorable Mention\r\nLifestyles Signature - Honorable Mention\r\n\r\nCreativity International received over 1,100 entries into the 95 categories available to both professionals & students in Creativity 41 Print & Packaging. They came from 35 countries, 32 U.S. States and 4 Canadian Provinces.\r\n\r\nEach competition has a unique judging panel that changes each year. This format allows judging to be thorough and complete and gives all entries the proper consideration they deserve. The winners will be featured in the Creativity Awards Annual Book.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/001.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/001.jpg\" alt=\"\" title=\"001\" width=\"825\" height=\"260\" class=\"alignnone size-full wp-image-659\" /></a><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/002.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/002.jpg\" alt=\"\" title=\"002\" width=\"825\" height=\"260\" class=\"alignnone size-full wp-image-660\" /></a><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/003.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/003.jpg\" alt=\"\" title=\"003\" width=\"825\" height=\"260\" class=\"alignnone size-full wp-image-661\" /></a><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/004.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/004.jpg\" alt=\"\" title=\"004\" width=\"825\" height=\"260\" class=\"alignnone size-full wp-image-662\" /></a><a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/005.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/005.jpg\" alt=\"\" title=\"005\" width=\"825\" height=\"248\" class=\"alignnone size-full wp-image-663\" /></a>\r\n', 'Creativity Annual Awards Recognizes CBX in 41st Annual Competition', '', 'publish', 'open', 'open', '', 'creativity-annual-awards-recognizes-cbx-in-41st-annual-competition', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 0, 'http://cbx.cappendev.com/thinking/16/creativity-annual-awards-recognizes-cbx-in-41st-annual-competition', 0, 'thinking', '', 0),
(1586, 0, '2018-09-27 16:50:44', '2018-09-27 16:50:44', '', 'e00a2__MM79607', '', 'inherit', 'open', 'closed', '', 'e00a2__mm79607', '', '', '2018-09-27 16:50:44', '2018-09-27 16:50:44', '', 1546, 'http://cbx.cappendev.com/app/uploads/2018/09/e00a2__MM79607.jpg', 0, 'attachment', 'image/jpeg', 0),
(1587, 1, '2011-10-11 19:14:18', '2011-10-11 19:14:18', '<p>New York, NY, September 28, 2011 - CBX, the brand agency, received awards for six recent projects at the 2011 American Graphic Design Awards. The American Graphic Design Awards honor outstanding new work of all types across all media.\r\nThe awarded projects include:\r\n\r\n<strong>Duane Reade DeLish (Duane Reade)</strong> - CBX designed packaging for a new line of premium foods specifically designed for the quintessential New York marketplace. Delish represents the celebration of food wrapped in a clever and witty brand personality. Packaging features fun and edgy slices of New York life, product relevant imagery and catchy New York style phrases that deliver a pleasurable shop- ping experience with plenty of winks along the way.\r\n\r\n<strong>Milk-Bone (Del Monte)</strong> - CBX partnered with Del Monte to create Milk-Bone Healthy Favorites, a sub brand that leverages the trusted heritage of Milk-Bone and brings to life the \"wholesome like human\" positioning. The simple and straightforward design communicates the healthy, high quality, simple ingredients with taste good appeal.\r\n\r\n<strong>Milo\'s Kitchen (Del Monte)</strong> - CBX helped Del Monte launch a new line of home-style dog treats by focusing on the special relationship between pets and owners.The package delivers on this story with photography of pet owners embracing their pets and a light and open design that accentuates the homemade appeal and superior ingredients.\r\n\r\n<strong>U by Kotex Tween (Kimberly-Clark)</strong> - Like it\'s older sister, U by Kotex, CBX helped extend the line with U by Kotex Tween, that breaks through category clutter and is the only product on the market specifically designed for tweens. A black and pink glittery package that lets brightly colored product wrappers peak through a star-shaped window addresses mom\'s desire for having something specially designed for her daughter and her daughter\'s desire for self-expression.\r\n\r\n<strong>Poise (Kimberly-Clark)</strong> - CBX helped Kimberly-Clark introduce Poise Hourglass Shape Pads® that are more feminine and discreet in comparison to traditional pads. The package design solution connects on an emotional level with consumers while also standing out on shelf by highlighting the distinct product benefits of size, contour shape, comfort, and secure fit.\r\n\r\n<strong>Millstead (Home Depot)</strong> - CBX worked with Home Depot to help leverage its own brand of hardwood flooring products and simplify the buying experience at retail. The design of the package integrates a new updated logo that looks like it was burnt into the wood along with finished room product shots that highlight results and telegraphic icons that easily identify products for consumers.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/GD-awards.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/GD-awards.jpg\" alt=\"\" title=\"GD-awards\" width=\"825\" height=\"957\" class=\"alignnone size-full wp-image-666\" /></a>', 'Graphic Design USA Recognizes CBX with 2011 American Graphic Design Awards', '', 'publish', 'open', 'open', '', 'graphic-design-usa-recognizes-cbx-with-2011-american-graphic-design-awards', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/graphic-design-usa-recognizes-cbx-with-2011-american-graphic-design-awards', 0, 'thinking', '', 0),
(1588, 1, '2011-10-01 19:22:22', '2011-10-01 19:22:22', '<p>New York, NY – October, 2011 – The pet food and supplies business remains a powerful multi-billion-dollar industry, one driven by pet parents who treat their pets like full-fledged family members and look to feed them the highest-quality products. This insight inspired the team at Del Monte Pet Products to launch Milo\'s Kitchen TM, a new line of thoughtfully prepared home-style treats for dogs, in March 2011.\r\nThe team at Del Monte worked hand-in-hand with CBX, a brand agency based in New York City, on fine-tuning the market insight, positioning and packaging design for Milo\'s Kitchen. Through an extensive research process, CBX helped pinpoint the insight that \"pet parents\" regard their pets as equal members of the family unit. As such, they want to share the same kind of 100 percent real, nutritious and flavorful snacks that they themselves would eat. This cherished relationship became central to the product\'s market positioning.\r\n\r\n\"This revelation became the driver - the distinct \'a-ha\' moment - behind the development and positioning of a pet snack brand that would allow Del Monte to carve out its share of this burgeoning market,\" said Rick Barrack, Chief Creative Officer, CBX.\r\n\r\n\"Everything about Milo\'s Kitchen celebrates the relationship between pet parents and their pets,\" said Geoff Tanner, Director of Pet Innovation, Milo\'s Kitchen, Del Monte. \"We utilized the research to introduce a product that taps into human emotion – a savory snack home-spun with genuine goodness that pet parents are proud to feed their four-legged family members.\"\r\n\r\nThe importance and value of the relationship shared between dog and pet parent is reinforced in the packag- ing graphic design, which features photography of people embracing their beloved pets; something atypical in this category. The round bulls-eye on the package - displaying the 100 percent real quality seal - reassures consumers of the high-quality ingredients. The light color of the packaging adds to the fresh and natural appeal of the product, as well as boosts its shelf presence on crowded grocery and retailer shelves. The clear window on the front has been maximized so consumers can see the superior pet snacks inside, which resemble something they themselves would eat. The back panel complements the positioning on the front by telling the story of the brand.\r\n\r\nMilo\'s Kitchen has launched four varieties of home-style treats - 100% real Chicken and Beef Jerky, Beef Sausage Slices with Rice and Chicken Meatballs. The stand-up re-sealable pouches are available in three sizes - small, medium and large – from 2.7 ounces to 20 ounces and are sold at large national grocery chains, Walmart, Target, PetSmart, Petco and other channels selling pet food.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Milos.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Milos.jpg\" alt=\"\" title=\"Milos\" width=\"825\" height=\"620\" class=\"alignnone size-full wp-image-669\" /></a></p>', 'Del Monte Pet Products Proves It\'s a \"Dog\'s World\"  with Introduction of Milo\'s Kitchen™ Dog Treats', '', 'publish', 'open', 'open', '', 'del-monte-pet-products-proves-its-a-dogs-world-with-introduction-of-milos-kitchen-dog-treats', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/del-monte-pet-products-proves-its-a-dogs-world-with-introduction-of-milos-kitchen-dog-treats', 0, 'thinking', '', 0),
(1589, 0, '2018-09-27 16:50:45', '2018-09-27 16:50:45', '', 'My-Plate', '', 'inherit', 'open', 'closed', '', 'my-plate', '', '', '2018-09-27 16:50:45', '2018-09-27 16:50:45', '', 1547, 'http://cbx.cappendev.com/app/uploads/2018/09/My-Plate.jpeg', 0, 'attachment', 'image/jpeg', 0),
(1590, 1, '2011-09-30 19:28:32', '2011-09-30 19:28:32', '<p>New York, NY - October 3, 2011 - CBX, the brand agency, has received two prestigious Pentawards at the sixth annual competition. The Pentawards is the first on-line global awards competition devoted entirely to packaging design.\r\nThe awarded projects included:\r\n<strong>U by Kotex Tween (Kimberly-Clark)</strong> – Bronze Award – Like it’s older sister, U by Kotex, CBX helped extend the line with U by Kotex Tween, with positioning and packaging that breaks through the category clutter. A black and pink glittery package that lets brightly colored product wrappers peak through a star-shaped window addresses mom\'s desire for having something specially designed for her daughter and her daughter\'s desire for self expression.\r\n\r\n<strong>Poise (Kimberly-Clark)</strong> - Bronze Award – CBX helped Kimberly-Clark introduce Poise Hourglass Shape Pads® that are more feminine and discreet in comparison to traditional pads. The package design solution connects on an emotional level with consumers while also standing out on shelf by highlighting the distinct product benefits of size, contour shape, comfort, and secure fit in a sophisticated way.\r\n\r\nThis year\'s competition brought in over 958 entries from 51 different countries. An international jury of 12 specialists in packaging design evaluated entries. The Pentawards prize ceremony was held in New York on the 29th of September, at the Marriott Marquis on Times Square.\r\n\r\nThe designs awarded will be presented January 2012 in Paris at the DesignPack Gallery, the creative space devoted to packaging design, opened under the initiative of the Fabrice Peltier. For more information on the Pentawards, visit http://www.pentawards.org\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Pentawards.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/Pentawards.jpg\" alt=\"\" title=\"Pentawards\" width=\"825\" height=\"903\" class=\"alignnone size-full wp-image-671\" /></a></p>', 'Pentawards Recognizes CBX in  Fifth Annual International Competition', '', 'publish', 'open', 'open', '', 'pentawards-recognizes-cbx-in-fifth-annual-international-competition', '', '', '2018-09-27 17:58:46', '2018-09-27 17:58:46', '', 0, 'http://cbx.cappendev.com/thinking/16/pentawards-recognizes-cbx-in-fifth-annual-international-competition', 0, 'thinking', '', 0),
(1591, 1, '2011-08-30 19:31:27', '2011-08-30 19:31:27', '<p>New York, NY - August 8, 2011 - Within a year of creating a revolution in the feminine hygiene category with the launch of U by Kotex* and U by Kotex Tween*, Kimberly-Clark is extending the line with U by Kotex* Limited Edition Designer Series. Four distinct new products and designs capture young women\'s personal style with trend forward colors and patterns, keeping her interested by creating surprise, delight and variety on shelf.\r\nBranding agency, CBX, provided inspiration, trends and insights that informed the team within Kimberly-Clark and all its agency partners involved with product and packaging innovation. The result was a seamless integration of product development and design thinking based on critical consumer insights. \"We created a limited edition designer series package to allow for customized interaction with the brand. Our consumers can now choose products that reflect their own personal style,\" says Kristi Bryant, Design Manager Kimberly-Clark.\r\n\r\nCBX developed the design strategy using trends based on cosmetics, beauty and fashion and took inspiration from popular retail brands such as J.Crew, Anthropologie and H&M. \"These are consumers who are keenly aware of the latest fashion trends and want their style and personality reflected in the brands they choose,\" says Gregg S. Lipman, managing partner CBX. \"Just as in other categories where they have opportunities to personalize their purchases, these designs give them the same experience. It\'s all about creating memorable, engaging and positive interaction.\"\r\n\r\nSince breaking category norms has been the hallmark of U by Kotex*, the Designer Series is no exception. High-contrast colors and vibrant patterns envelope each package and reflect individual fashion trends -- poptimistic, boho and freestyle for the three pad designs and punk glam for the tampons. The iconic U by Kotex* black logo stands out against the saturated colors and is accompanied by a black belly band that wraps around the package, creating a ribbon, gift-like effect. Visuals on all the panels reveal what\'s inside: pads and product wrappers as colorful and coordinated as the packages.\r\n\r\n\"Overall, the designs allow for self-expression and style. When she realizes that these products fit seamlessly into her purse, along with her other fashion accessories, it is an added bonus of surprise and delight,\" says Bryant.\r\n\r\nU by Kotex* Designer Series will be available nationwide in stores by August 2011.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/kotexTween.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/kotexTween.jpg\" alt=\"\" title=\"kotexTween\" width=\"825\" height=\"311\" class=\"alignnone size-full wp-image-673\" /></a>', 'Kimberly-Clark Launches U by Kotex* Limited Edition Designer Series', '', 'publish', 'open', 'open', '', 'kimberly-clark-launches-u-by-kotex-limited-edition-designer-series-first-in-fem-care-category-to-reflect-a-girls-personal-style-and-fashion-sense', '', '', '2018-09-27 17:58:44', '2018-09-27 17:58:44', '', 0, 'http://cbx.cappendev.com/thinking/16/kimberly-clark-launches-u-by-kotex-limited-edition-designer-series-first-in-fem-care-category-to-reflect-a-girls-personal-style-and-fashion-sense', 0, 'thinking', '', 0),
(1592, 0, '2018-09-27 16:50:45', '2018-09-27 16:50:45', '', 'DUANEREADE13_water', '', 'inherit', 'open', 'closed', '', 'duanereade13_water', '', '', '2018-09-27 16:50:45', '2018-09-27 16:50:45', '', 1548, 'http://cbx.cappendev.com/app/uploads/2018/09/DUANEREADE13_water.jpg', 0, 'attachment', 'image/jpeg', 0),
(1593, 1, '2011-08-21 19:37:02', '2011-08-21 19:37:02', '<p>HONOLULU, Hawaii (8/10/2011) — Aloha Petroleum, Ltd., the Hawaii-based gas retailer and convenience store operator, has unveiled the first \'ground-up\' version of a new prototype design for its convenience store-fuel sites that highlights the chain\'s local roots.\r\nDesigned by CBX, the strategic branding and retail design consultancy, the 3,000-square-foot store and adjoining gas islands with five pumps opened in mid-June on Waialae Avenue in the Kahala suburb of Honolulu. Aloha\'s former c-store and fuel islands on the site were demolished to make way for the new structures. The new facility represents the full scope of CBX\'s design assignment for Aloha, which included the store\'s interior design, exterior architectural design, logo, fuel islands and canopy.\r\n\r\nCustomers to the new location will find references to Hawaiian-style architecture – CBX\'s nod to Aloha Petroleum’s roots as the only local fuel marketer and c-store operator on Oahu, Hawaii Island and Maui. From the building\'s exterior, which has been treated to horizontal wood siding and a modified double-pitched roof evocative of the plantation architecture style found throughout the Hawaiian islands, the overall design underscores Aloha\'s efforts to develop a \"kama\'aina\" (or \'local\') brand of convenience stores to compete against those from traditional mainland companies.\r\n\r\n\"The company wants to position its convenience operation as the c-store brand of choice in its markets on the three islands,\" explained Joseph Bona, president of the retail division of the New York-based CBX. \"Our role was to help create a brand that stands for more than convenience while establishing a stronger emotional connection with those who work and live in the islands.\"\r\n\r\nAmong the most commanding of the new design elements is the restyled Aloha logo found repeated on the façade signage, gas canopy and pumps. The updated logo features a stylized \"A\" floating in a field of watery blue accented with green. Various shades of blue emerge from the refreshed logo to reflect the calm and serenity of the ocean; the green suggests the lushness of the tropics. The natural wood tones of the exterior and interior fixtures reinforce the local flavor and heritage of island life. \"The overall color palette is cool, refreshing and reflective of the relaxed lifestyle found in the Hawaiian Islands,\" said Bona.\r\n\r\nInside the store, customers will find the stylized Aloha \"A\" repeated on green wallpaper that calls attention to food- service areas. They\'ll also find an abundance of natural light coming from the glass wall entrance, supplemented by a series of bowl-shaped galvanized metal pendant lights which contribute to the historic design aesthetic.\r\n\r\nBuilt with an eye toward easy navigation, the cleanly styled store offers generous aisles, while providing optimal food and beverage display. A refrigerated island case, positioned immediately off the entrance, displays a wide variety of fresh-delivered sandwiches, beverages, and other chilled offerings. A well-positioned pay point with room for multiple cashiers sits opposite the entry along the back wall for increased visibility and to help create an expanded impulse zone. Dark brown gondola fixtures are used to merchandise pantry basics and assorted snacks. The store\'s offer is rounded out by a large walk-in-cooler and \'beer cave\' found along the back wall.\r\n\r\nIn addition to the Kahala store, Aloha has just opened a new fueling station and 2,000-square-foot convenience store in Kahului, Maui, its first Aloha branded store on that island, and a new-to-industry 3,000-square-foot c-store and fuel station in Kona on Hawaii Island.\r\n\r\nCommenting on the new store and scheduled roll out of the design, Richard Parry, Aloha president and CEO, stated: \"We are very pleased with the Kahala prototype. CBX has done an outstanding job in capturing the look and feel of the islands and developing a functional and attractive store, brand image and fuel facility. We believe that this sets a great foundation for Aloha Petroleum’s plans to expand and further develop our c-store business in Hawaii.\"\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/hawaii.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/hawaii.jpg\" alt=\"\" title=\"hawaii\" width=\"620\" height=\"284\" class=\"alignnone size-full wp-image-675\" /></a>\r\n\r\n<strong>About Aloha Petroleum, Ltd.</strong>\r\nAloha Petroleum, Ltd. is an independently owned and locally operated fuel marketer/distributor and convenience store operator, with a history that dates back to the early 1900s. Aloha is the largest retail gasoline marketer in the state of Hawaii and one of Hawaii\'s Top 20 companies, according to Hawaii Business Magazine. Currently, Aloha Petroleum serves Hawaii with more than 100 Aloha, Shell, and Mahalo branded retail fuel locations and 35 Aloha Island Mart convenience stores on the islands of Oahu, Maui, Kona and Kauai.\r\n', 'New Prototype For Aloha Petroleum Convenience Store-fuel Sites Opens on Oahu', '', 'publish', 'open', 'open', '', 'new-prototype-for-aloha-petroleum-convenience-store-fuel-sites-opens-on-oahu', '', '', '2018-09-27 17:58:45', '2018-09-27 17:58:45', '', 0, 'http://cbx.cappendev.com/thinking/16/new-prototype-for-aloha-petroleum-convenience-store-fuel-sites-opens-on-oahu', 0, 'thinking', '', 0),
(1594, 1, '2011-07-21 19:38:07', '2011-07-21 19:38:07', '<p>PLBuyer this year is launching an all-new awards program for private label products, the PLBuyer Design Excellence Awards. Winners will be recognized in 13 food and nonfood categories as well as in various product tiers.\r\nA distinguished panel of industry designers has been assembled to judge entries. The panel will be co-chaired by PLBuyer Editorial Director John N. Frank and Patrick Rodmell, CEO of Watt International. Other judges are:\r\n\r\n\r\nJonathan Asher\r\nPerception Research Services\r\n\r\nW. James Forward\r\nForward Branding\r\n\r\nLindsey Hurr\r\nImmotion Studios\r\n\r\nTodd Maute\r\nCBX\r\n\r\nDenis Ring Bode\r\nInternational\r\n\r\nDennis Whalen\r\nMichael Osborne Design\r\n\r\nWinners will be announced at the annual PLMA show in Rosemont, Ill., this November. All finalists will be displayed at PLBuyer’s show booth at PLMA. Visit http://awards.privatelabelbuyer.com to enter. The entry deadline is August 26.', 'PLBuyer Best of Design Excellence', '', 'publish', 'open', 'open', '', 'plbuyer-best-of-design-excellence', '', '', '2018-09-27 17:58:46', '2018-09-27 17:58:46', '', 0, 'http://cbx.cappendev.com/thinking/16/plbuyer-best-of-design-excellence', 0, 'thinking', '', 0),
(1595, 1, '2011-06-21 19:44:20', '2011-06-21 19:44:20', '<p>New York, NY - June 17, 2011 - CBX, the strategic branding and retail design firm, today announced that it was named one of Kimberly-Clark\'s Outstanding Suppliers for 2010.\r\nKimberly-Clark\'s program recognizes outstanding suppliers from around the globe for innovative solutions and stellar commitment to quality and service.\r\n\r\nAccording to Kimberly-Clark, \"CBX was recognized for their innovative risk-sharing compensation model for new brand initiatives. Coupled with 100% on-time project delivery with challenging timelines and their competitive and analogous products globally, CBX brings a unique and valuable perspective to the design recommendations that they provide to K-C.\"\r\n\r\nRecent projects that CBX partnered with Kimberly-Clark on include the revolutionary new U by Kotex®, Poise and Depend.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/KBC.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/KBC.jpg\" alt=\"\" title=\"KBC\" width=\"825\" height=\"761\" class=\"alignnone size-full wp-image-678\" /></a>', 'Kimberly-Clark Names CBX as 2010 Outstanding Supplier', '', 'publish', 'open', 'open', '', 'kimberly-clark-names-cbx-as-2010-outstanding-supplier', '', '', '2018-09-27 17:58:44', '2018-09-27 17:58:44', '', 0, 'http://cbx.cappendev.com/thinking/16/kimberly-clark-names-cbx-as-2010-outstanding-supplier', 0, 'thinking', '', 0),
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(1597, 1, '2011-06-11 19:45:37', '2011-06-11 19:45:37', '<p>New York, NY (06/03/2011) - CBX, the strategic branding and retail design firm, today announced that its design for the Duane Reade Growler Bar in Brooklyn, NY, received the award for Best Specialty Department in the 2011 CSNews Store Design Awards.\r\nA total of 14 Convenience Retailers were cited in the 2011 Awards.\r\n\r\nFor Duane Reade\'s Williamsburg, Brooklyn store, CBX helped create a store within a store for the growler bar (a new way - or should we say old way - to buy beer dispensed straight from the keg into a \"growler\" -a 64 oz. refillable bottle). The New York sense of style is everywhere, from the name, \"Brew York City\", to the detailed skyline of Williamsburg and references to the adjacent subway line.\r\n\r\n\"We designed the growler bar to have its own unique look and feel, but fit cohesively within the Duane Reade, New York-centric store experience,\" says Todd Maute, partner, CBX.\r\n\r\nPhotos and descriptions of the winners will appear in the September and October issues of Convenience Store News.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/growler.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2012/09/growler.jpg\" alt=\"\" title=\"growler\" width=\"825\" height=\"900\" class=\"alignnone size-full wp-image-680\" /></a>\r\n\r\n<strong>About Convenience Store News:</strong>\r\nConvenience Store News\' mission is to deliver the insight, analysis, market research and business intelligence that helps c-store retailers stay ahead of what\'s next - critical information to grow sales and profits.', 'Duane Reade Growler Bar, Designed by CBX Wins Convenience Store News Design Award', '', 'publish', 'open', 'open', '', 'duane-reade-growler-bar-designed-by-cbx-wins-convenience-store-news-design-award', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-growler-bar-designed-by-cbx-wins-convenience-store-news-design-award', 0, 'thinking', '', 0),
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(1617, 1, '2010-05-04 14:57:50', '2010-05-04 14:57:50', '<p>New York, NY -- May 4, 2010 -- Diverging completely from traditional pastel hues and floral patterns, U by Kotex – a new product line from Kimberly-Clark featuring tampons, liners and pads targeting 14- to 22-year-olds - hits the shelves this month. According to the firm that designed the brand\'s packaging graphics, the line\'s black packaging accented with bright colors signal a revolution in feminine care and presents an image that is sleek, upscale and bold.\r\n\"Kimberly-Clark aims to completely redefine the feminine hygiene category. The challenge in doing so was pinpointing the exact visual territory for the brand. We strategically mapped the different personalities of women in this age group in order to drill down to the visual essence that would be most meaningful for the U by Kotex brand,\" says Gregg Lipman, managing partner of New York-based branding agency CBX. \"The idea is to help girls and women feel empowered by providing them with opportunities to express themselves.\"\r\n\r\nThe design for the packaging was based on extensive research. Teens and young women expressed a need to tone down the embarrassment factor (e.g., tampons accidentally falling out of a purse or backpack), therefore the packaging is discrete while still making a statement. \"We drastically altered the visual landscape of the feminine health aisle by creating a graphic vocabulary for U by Kotex that leverages color palettes and abstract patterns from the fashion world,\" explains Rick Barrack, Chief Creative Officer, CBX. \"The black package is attention-grabbing on the shelf, yet discreet when sitting in the shopping cart, purse or home.\"\r\n\r\nUnder CBX\'s design, the letter \"U\" stands out on the box as an icon for the brand. \"Contemporary, straightforward, clean fonts are used to call out brand, product type and form,\" Barrack continues. \"The product names have more personality and reflect the benefits of the products.\" For example, \"U by Kotex Click*\"\r\n\r\nTampons make a click sound when fully extended and are ready for use and \"U by Kotex Barely There*\" Liner is a very light liner fit for any kind of undergarment. Additionally, many of the product names convey the feel of a girl\'s handwriting.\r\n\r\nThe packaging is all about surprise and delight both externally and internally. Every aspect of the package is an experience from the outer carton to the inner wrappers. The windows on the package help simplify the shopping experience by allowing the consumer to see the products and easily gauge product thickness and size.\r\n\r\nAs part of the introduction, the brand\'s new compact tampon, \"U by Kotex Click*\" Tampon is also merchandised with reusable tin containers that come in 56 different patterns for taking products on-the-go. The reusable tins are almost completely unbranded (except for a small logo on the back of the tin), to allow for complete privacy.\r\n\r\n\"No other U.S. brand in this category offers tins,\" says Barrack. \"They\'re really an effective way of expanding the brand\'s reach, as they can be merchandised in the feminine hygiene section, cosmetic aisles, checkout counters, and other sections of the store.\"\r\n\r\nThe brand is also utilizing the back of the package in a unique way. CBX worked closely with the U by Kotex brand team to develop 60 to 70 different myths/facts that will appear in rotation on the back panel. These include valuable heath facts, as well as playful, fun facts to make girls feel better about themselves, while educating them about feminine health. The back panel is also designed to help drive traffic to the website, www.ubykotex.com, where young women have opportunities to learn, engage and share. U by Kotex is available in stores now.\r\n\r\n<strong>About Kimberly-Clark:</strong>\r\nKimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world\'s population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the company\'s 138-year history of innovation, visit www.kimberly-clark.com.', 'Package Design For U by Kotex Helps Redefine Feminine Product Category', '', 'publish', 'open', 'open', '', 'package-design-for-u-by-kotex-helps-redefine-feminine-product-category', '', '', '2018-09-27 17:58:45', '2018-09-27 17:58:45', '', 0, 'http://cbx.cappendev.com/thinking/16/package-design-for-u-by-kotex-helps-redefine-feminine-product-category', 0, 'thinking', '', 0),
(1618, 1, '2010-04-26 15:04:32', '2010-04-26 15:04:32', '<p><strong>CBX leverages New York-centric approach to redesign its private label portfolio</strong>\r\nNew York, NY (04/26/10) - The New York marketplace breeds it\'s own type of shoppers. And retailer Duane Reade knows exactly who they are, what they need, and how they like to shop. With more than 250 locations in New York and its surrounding boroughs, and a dominant market share, Duane Reade sought to further develop its position and product offering specifically for this shopper and wrapped in a New York iconic style.\r\n\r\nCBX, a strategic branding company, was charged with developing the private label expression of Duane Reade\'s new brand strategy. According to Todd Maute, CBX Managing Partner: \"Our mission was to broaden Duane Reade\'s private brand product appeal, enhancing its position as the preferred store for New Yorkers and further bringing to life the brand\'s new positioning \'New York Living Made Easy.\'\"\r\n\r\n \"We brought in a New York agency that is expert with private brand image and packaging design, and understands the quintessential New York shopper. CBX helped us communicate and connect with New Yorkers through a unique product voice,\" said Joe Magnacca, Chief Merchandising Officer, Duane Reade, Inc.\r\n\r\nTo build upon Duane Reade\'s new image, CBX collaborated with the retailer on multiple fronts to help strengthen their relationship with customers. First, CBX provided input into Duane Reade\'s private brand architecture, and designed its private label brand imagery and packaging systems. Then, they helped revamp the loyalty card brand image and collateral material. To further establish direct communication with Duane Reade\'s customer, CBX designed an edgy New York publication called The Duane Reader to help market and support all of their branding and product development efforts.\r\n\r\nThe private label brand portfolio was completely revamped along with the product mix to draw consumers into the store as well as to enhance their \'uniquely New York\' value messages. Multiple brands across 2,000 SKUs were developed. Here are the brands:\r\n\r\nDR Delish, a new line of premium foods that stand out on shelf with black-and-white packaging and feature fun and edgy New York-themed photography and proprietary artwork of New York City landmarks. Items in the line include Spectacular Chocolate Chip Cookies with a theatrical spotlight shining on appetizing product shots. Deluxe whole cashew cans whimsically position the cashews on bar stools and park benches, and Fire Fighter\'s Joe coffee packages include a backdrop of New York skyscrapers.\r\n\r\nApt. 5 was repositioned as a household products brand with an apartment-living slant. Products in bright, colorful packages pop from the shelf, and include toilet paper with an image of an empty roll on a tiled bathroom wall in a typical New York City apartment. A green version, designed to take their rightful place alongside other credible \"green\" brands, includes cleaning products featuring bright green labels with interior photography of bathrooms, kitchens and living rooms from pre-war New York apartments.\r\n\r\nDR is a line of HBA products that were formerly found under the Duane Reade label. Bright bands of color delineate the line of products on white, apothecary-style packaging compositions. \r\n\r\nIn addition, a value line of products was developed to provide the Duane Reade customer with extreme value in key categories. Products include high-value items such as bottled water, paper towels and nuts with iconic, UPC-style illustrations of New York landmarks (i.e., the Statue of Liberty, Brooklyn Bridge).\r\n\r\nProducts from these lines began rolling out in October 2009.\r\n\r\nThe first issue of The Duane Reader, a twice-yearly store-branded publication, debuted in November 2009 and was distributed in The New York Times and the Daily News, and handed out throughout the city. Crammed with products, historical information and informative tips connected with city living, it boasts a distinctive, edgy New York tone and reflects the brand\'s complete transformation. \r\n\r\nThe new loyalty card was named Duane Reade Flex Rewards, to signal change from its old program to a more flexible and easy system. The card\'s design leverages the popular and iconic Duane Reade \"urban luggage\" shopping bag and boxes spelling out the word \"rewards\" floating into the shopping bag to add an element of freedom and reward. An 80-page Duane Reade Beauty Book was also developed as a tool to educate consumers about Duane Reade as a destination for prestige and everyday beauty needs.\r\n\r\n\"Duane Reade\'s remarkable transformation has been guided by several clear and actionable points of strategy,\" says Joe Jackman, Acting Chief Marketing Officer, Duane Reade, Inc. \"Easy, rewarding, and uniquely New York. These same words could as accurately describe our partnership with CBX.\"</p>\r\n', 'Duane Reade Gets in a New York State of Mind for Private Label Expansion', '', 'publish', 'open', 'open', '', 'duane-reade-gets-in-a-new-york-state-of-mind-for-private-label-expansion', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/duane-reade-gets-in-a-new-york-state-of-mind-for-private-label-expansion', 0, 'thinking', '', 0),
(1619, 1, '2010-04-23 15:07:40', '2010-04-23 15:07:40', '<p>New York, NY (4/23/10) -- CBX, the strategic branding and retail design consultancy based in New York, today announced that Vice President Dimitri Vermès has been named to VMSD magazine\'s editorial advisory board, an elite group of retail design industry leaders.\r\nVermès recently joined CBX as vice president of its Retail Division. Prior to that, he served as vice president with RYA Design Consultancy, where he led new business development efforts, marketing and communications for both the New York and Dallas offices. Before joining RYA, Vermès spent nearly nine years at GRID 2 Int\'l, beginning as vice president of marketing and later promoted to partner. At GRID 2, he was responsible for new business and strategic branding efforts on an international level, including the Americas, Europe, the Middle East and Asia Pacific. Over the course of his career, Vermès has worked with such clients as JP Morgan Chase, Commerce Bank, Cartier, Diageo, Pernod Ricard, L\'Oréal, Hess, Giant Food, UPS, Procter & Gamble, Borders Books, Arby\'s and Duane Reade.\r\n\r\nBased on his extensive retail design experience, Vermès was tapped to actively assist VMSD in its efforts to serve the industry. By participating in surveys and informal conversations with the magazine\'s editors, VMSD\'s advisory board helps chart the magazine\'s overall direction and content by identifying developing trends in the areas of architecture, design, planning, fixturing, lighting, and materials. The magazine also reports on the latest in visual merchandising, customer service and amenities as well as graphics, packaging and branding.\r\n\r\nOver the next year, Vermès will also participate in published interviews for print and online, and participate in the magazine\'s annual International Retail Design Conference and several other editorial board meetings. \"I\'m pleased to help VMSD shape its editorial content to reflect the changing and challenging retail industry,\" said Vermès, who has been quoted in such publications as The New York Times, Kiplinger\'s, Furniture Today, Rapaport Diamond Report, as well as VMSD.\r\n\r\nKristin D. Godsey, VMSD\'s associate publisher and executive editor, added: \"Over the years, this group has become an invaluable part of VMSD\'s strategic planning. The board members themselves benefit from increased visibility as influential retail leaders, while forging solid, lasting relationships with their peers.</p>', 'CBX\'S Dimitri Vermes Named to VMSD\'S Editorial Advisory Board', '', 'publish', 'open', 'open', '', 'cbxs-dimitri-vermes-named-to-vmsds-editorial-advisory-board', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbxs-dimitri-vermes-named-to-vmsds-editorial-advisory-board', 0, 'thinking', '', 0),
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(1621, 1, '2010-01-26 15:09:06', '2010-01-26 15:09:06', '<p>New York, NY, January 26, 2010 -- CBX, the strategic branding firm, received awards for five recent projects at the 2009 Graphic Design USA’s American Package Design Awards that recognize excellence in packaging, POP, and the entire in-store experience.\r\nThe awarded projects include:\r\n\r\n<strong>Splenda Misters</strong> (McNeil Nutritionals) – Leveraging the fashion-forward nature of the product, CBX created a designer series of collectible mist canisters for this new, versatile, innovative spray targeted to young women.\r\n\r\n<strong>Duane Reade Apt. 5</strong> (Duane Reade) – CBX repositioned the private label household products brand with a decidedly New York City apartment living slant and created distinctive packaging with bright colors that pop from the shelf, including toilet paper with an image of an empty roll on a tiled bathroom wall in a typical New York City apartment. A green version, designed to compete with Method and other \"green brands,\" includes cleaning products featuring bright green labels and interior photography of bathrooms, kitchens and living rooms from pre-war New York apartments.\r\n\r\n<strong>Duane Reade DeLish</strong> (Duane Reade) - CBX designed packaging for a new line of premium foods with black and white packaging featuring fun, edgy New York-themed photography and proprietary artwork of New York City landmarks.\r\n\r\n<strong>Duane Reade – DR Brand</strong> (Duane Reade) - CBX developed packaging for a line of HBA products formerly found under the Duane Reade label. Bright bands of color delineate the line of products on black and white backgrounds.\r\n\r\n<strong>Joy of Cooking</strong> (Michelina) - CBX helped extend the Joy of Cooking brand to an entire new line of premium meal solutions including entrees, side dishes, vegetables and breads. An elegant white package prominently features the red bulls-eye Joy of Cooking logo while appetizing photography highlights the quality of the food.\r\n\r\nAll entries receive an embossed Certificate of Excellence and become eligible for reproduction in the GDUSA American Package Design Awards Annual that appears March 2010.</p>', 'Graphic Design USA Recognizes CBX  with 2010 American Package Design Awards', '', 'publish', 'open', 'open', '', 'graphic-design-usa-recognizes-cbx-with-2010-american-package-design-awards', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/graphic-design-usa-recognizes-cbx-with-2010-american-package-design-awards', 0, 'thinking', '', 0),
(1622, 1, '2010-01-11 15:11:58', '2010-01-11 15:11:58', '<p><strong>Veteran store design consultant Joseph Bona of CBX highlights 21st-century challengesas part of National Retail Federation panel</strong>\r\n\r\nNEW YORK (1/11/2010)—Store design has long been driven by the need to make the customer experience as compelling as possible. But in a society where shoppers can download Kindle bestsellers in a flash or shop on-the-go with iPhones and netbooks, today\'s retailers must rethink how they use design to drive traffic—and more importantly, boost sales—in brick-and-mortar stores, said Joseph Bona, President of the Retail Division at CBX, the strategic branding and retail design consultancy.\r\n\r\n\"Shoppers are redefining how the game is played,\" Bona said yesterday during \'The Power of Retail Design,\' a panel discussion at the National Retail Federation\'s 99th Annual Convention & Expo, in New York City. \"Yes, they still go to brick-and-mortar stores. But they are taking full advantage of high-tech tools that are powering up and evolving at a blistering pace. This puts the onus on designers to create extraordinarily compelling in-store experiences—experiences that are fully integrated with retailers\' brand identities, operational capabilities and the fast-changing behaviors and preferences of their core customers.\"\r\n\r\nSpeaking to an audience that included top retail executives, store designers and architects, Bona cited bold moves in store design that have enabled specialty retail and other chains to set themselves apart from their competitors. \"One example is Hollister,\" he noted. \"The teen apparel retailer changed the way people think about its stores by bucking the status quo at the mall. Instead of having floor-to-ceiling glass storefronts, Hollister actually \'boarded up,\' so to speak, and created cave-like entrances to its stores. This gave shoppers the sense that, simply by walking in, they were about to embark upon a distinct experience. The oversized photos of sexy models, meanwhile, provided a tantalizing suggestion that what could be found inside would be compelling.\" Skillfully executed, such game-changing approaches can work in any retail category, said Bona, who has worked with brands and stores on six continents in his 30-year career in store design. \"Our firm, for example, transformed Petro-Canada\'s Neighbours concept into something that looks and feels more like Panera Bread Co. than your typical convenience store,\" he said. \"The result actually changed shopper behavior and turned Neighbours into much more of a destination for planned purchases vs. impulse-driven purchases. Through design, Neighbours\' stores now have a warm-and-inviting atmosphere—a blend of both convenience and experience that calls to mind something between a corner store and a café.\"\r\n\r\nClear communication, too, is a critical component of effective in-store design, commented Bona. \"The in-store experience, of course, is also a key communication channel,\" he said. \"All of us in branding and design should keep in mind that shoppers today demand authentic and transparent messaging as never before. It\'s a bit of a backlash in the wake of the housing collapse, Wall Street bailouts and trends like green-washing.\"\r\n\r\nBona cited Patagonia as a brand that understands the importance of transparency. Shoppers who visit Patagonia.com can click on the image of any garment and read about its ecological upside, he noted, but they can also learn exactly what is not green about the product. \"For example, one pop-up info box on their Web site tells all about how the garment\'s down came from humanely raised geese and how its light shell is of recycled polyester,\" Bona explained. \"Under the heading \'The Bad,\' however, the site then explains that the zipper is treated with a synthetic chemical and is not recyclable. Patagonia is basically saying, \'We know this isn\'t perfect, but we\'re working on it.\'\"\r\n\r\nBona and his team seized an opportunity for such authentic communication when Freson Bros., a family-owned grocery chain with more than 50 years of history in northwestern Canada, asked CBX’s Retail Division to revamp its stores. The regional chain had been concerned about competition from Wal-Mart and other multinationals. \"If you go in Freson Bros.\' conference room, they have black-and-white photos literally lining the walls—a chronological history of the different generations in the business,\" Bona said. \"To this day, their customers know all the owners and managers of these stores on a first-name basis, and they know their customers just as well. That\'s something the competition cannot offer.\"\r\n\r\nBona\'s redesign for Freson Bros. highlighted this mom-and-pop feel. The CBX team literally took pages from the family\'s photo albums and integrated these sepia-toned images into the store redesign, hanging poster-sized portraits of company founders on the walls and integrating candid shots from early in the company\'s history into the signage. \"In the old original photographs, the managers wore bowties every day,\" Bona noted. \"Our new Freson Bros. logo has a little bowtie, too. It\'s a subtle thing, but all these cues, taken together, reinforce the brand and bring you back to a time when communities were more intact.\"\r\n\r\nAs important as it is to communicate effectively, craft compelling experiences and develop innovative retail concepts, Bona told the audience, such efforts must stay grounded in operational and budgetary realities. \"An integrated approach is what is required,\" Bona said. \"When you\'re looking to do a game-change—something totally new that actually changes consumer behavior—you have to make sure you have the internal capability to deliver.\" \r\n\r\nLikewise, store design should be about the customer experience rather than an abstract reflection of ethereal ideas about brand. \"Pressure is being created on all fronts—from traditional online shopping to retail-focused iPhone apps to the Amazon.com Kindle, and who knows what else in the future, \" Bona said. \"Today, store design is all about the end-user: \'How do we communicate from the exterior? How do people interact with and within the space? How do we communicate the point of difference we offer?’ Self-referential branding with an interior focus is a thing of the past.\"\r\n\r\nAs a full-service consultancy, CBX offers architecture, interior design, merchandise and store planning, identity and branding, graphics and environmental graphic design, media design, product design, master planning, construction detailing, and consumer research. Well known for its work within the grocery, drugstore and convenience store-petroleum industries both domestically and internationally, CBX\'s Retail Division has a prolific portfolio spanning multinational and regional chains. With several key staff additions, it recently expanded its capabilities to service the specialty retail and department store sectors, with its team now working with a major American fashion chain.\r\n\r\nNew York-based CBX\'s Retail Division is exhibiting this week at the NRF convention\'s DESiGN STUDiO for Store Design and Visual Merchandising, a resource area for suppliers.</p>', 'Savvy Store Design in an Age of Instant Books And Endless \'Apps\'', '', 'publish', 'open', 'open', '', 'savvy-store-design-in-an-age-of-instant-books-and-endless-apps', '', '', '2018-09-27 17:58:47', '2018-09-27 17:58:47', '', 0, 'http://cbx.cappendev.com/thinking/16/savvy-store-design-in-an-age-of-instant-books-and-endless-apps', 0, 'thinking', '', 0),
(1623, 1, '2010-01-06 15:14:23', '2010-01-06 15:14:23', '<p><strong>New team of veteran store designers and project managers now working on projects for prominent national fashion retailer</strong>\r\nNEW YORK (1/6/2010) - CBX, the strategic branding and retail design consultancy based here, has announced that its Retail Division has expanded into specialty retail and department store design, recruiting a team of experienced retail designers, project managers and business development executives to create solution-driven concepts for apparel and lifestyle merchants and brands. The new group is already off and running, with projects for a major national fashion retailer.\r\n\r\nAs a full-service consultancy, CBX offers architecture, interior design, merchandise and store planning, identity and branding, graphics and environmental graphic design, media design, product design, master planning, construction detailing, and consumer research. To introduce its expanded capabilities and team to the largest annual gathering of retailers, CBX will be exhibiting at the National Retail Federation\'s Annual Conference and Expo, which begins next week in New York City.\r\n\r\n\"Our expansion into specialty retail leverages the many strategic and design capabilities within the firm in order to serve retailers in the fashion apparel and lifestyle sectors,\" said Joseph Bona, President of CBX\'s Retail Division. Well known for its work within the grocery, drugstore and convenience store-petroleum industries both domestically and internationally, CBX\'s Retail Division has a prolific portfolio spanning multi-national and regional chains.\r\n\r\n\"This move enhances our overall offer for retailers and brands in all formats regardless of product or service category. With the addition of key personnel, we\'re able to design solutions for any client,\" added Gregg Lipman, CBX\'s Managing Partner. \"We can say that with confidence, because we have found top-notch retail design and project management talent with a wealth of in-depth specialty and department store experience.\"\r\n\r\nThe new team includes retail design veteran Peter Burgoyne, who will help drive the creative leadership of the specialty program. In his role as Creative Director, he will be responsible for programming, concept creation, design and design development. Burgoyne has more than 12 years experience in a wide range of retail projects involving disciplines from architectural design and interior design to architecturally based new media projects. Prior to CBX, Burgoyne held positions with Callison Architecture, RYA Design Consultancy and Jones Apparel Group, all in New York City. During his tenure with RYA, Burgoyne led the planning and design team responsible for the 800,000-sq.-ft. Shinsegae Department Store in Busan, Korea. Additional projects include work for Printemps in France, Rustan\'s in The Philippines and Karstadt in Germany. During his tenure with Jones Apparel Group, Burgoyne was charged with creating the concept design for its Nine West brand, and to manage brand integrity during an international rollout that spanned more than 60 countries.\r\n\r\nKieran Jason Hackett has been named Senior Vice President, Brand Activation Retail Environments. He comes to CBX from The Rockwell Group, New York City. There, Hackett led \"Studio Red,\" the firm\'s brand activation group, working with such clients as Coca-Cola, McDonald\'s, P&G, Mercedes-Benz, Marriott Hotels and Resorts, Club Med and Jet Blue to create dynamic brand experiences in the built environment. Prior to Rockwell, Hackett was senior strategist for interactive consultancy KPE in New York City. At CBX, Hackett will reach across the agency to develop strategy and tactics for using environmental, merchandising and interactive design to increase consumer engagement and drive preference for clients\' products.\r\n\r\nDimitri Vermès has been named Vice President for CBX. Most recently, Vermès served as vice president with RYA Design Consultancy, where he led new business development efforts, marketing and communications for both the New York and Dallas offices. Prior to RYA, Vermès spent nearly nine years at GRID 2 Int\'l, beginning as vice president of marketing and later elevated to partner. While there, he was responsible for new business and strategic branding efforts on an international level, including the Americas, Europe, the Middle East and Asia Pacific. Vermès has worked with such clients as J.P. Morgan Chase, Commerce Bank, Cartier, Diageo, Pernod-Ricard, L\'Oreal, Hess, Giant Food, UPS, P&G, Borders Books, Arby\'s and Duane Reade.\r\n\r\nRounding out the group\'s major new recruits is Joon Kyu Whang, who was named Managing Director, Korea. Based in the firm\'s Seoul office, he brings more than 24 years experience in architecture and design of retail, hospitality and entertainment venues to CBX. Whang has been responsible for the marketing, management and design of a variety of mixed-use retail design projects and department stores throughout Europe, Asia and the United States. Prior to joining CBX, he was vice president and managing director at RYA Design Consultancy in New York and Seoul, where he directed and managed Pacific Rim projects. Whang has also held management positions with Walker Group/CNI in New York, HTI/SDI (now FRCH) and served with Schafer Associates in Chicago early in his career.</p>', 'CBX Expands Into Specialty Retail Store Design', '', 'publish', 'open', 'open', '', 'cbx-expands-into-specialty-retail-store-design', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-expands-into-specialty-retail-store-design', 0, 'thinking', '', 0),
(1624, 1, '2009-12-09 15:17:48', '2009-12-09 15:17:48', '<p>NEW YORK (12/9/09)--CBX, the strategic branding, retail design, and consultancy agency based here, today announced that one of the locations it designed for Freson Market, Ltd. was the 2009 Silver recipient of the Canadian Federation of Independent Grocers (CFIG’s) prestigious Canadian Independent Grocer of the Year Award, in the Small Surface category.\r\nThe Canadian Independent Grocer of the Year is the most prestigious CFIG award. From coast-to-coast, Canadian independent grocers vie for this title in the Large, Medium, Small Surface, and Specialty categories. Each of the competing stores is visited personally by a respected retail management expert, who evaluates the locations based on retailing excellence and innovation, store team performance, customer service, space usage, freshness and cleanliness. Once regional finalists are determined, the stores with the most points are audited once again and finalists go on to compete at the national level. Awards are then presented to the best Large, Medium and Small Surface grocers, as well as Specialty Store, in the Gold, Silver and Bronze levels.\r\n\r\nThe award for Freson’s store in Valleyview, Alberta was presented in late October at Grocery Innovations Canada 2009, Canada\'s premier grocery exposition and conference, in front of an audience of over 500 grocery industry professionals. \"Independent grocers continually raise the bar for innovative retailing. CFIG is proud to showcase the leadership and commitment to excellence that these retailers possess,\" said John F.T. Scott, President and CEO of CFIG, who presented the awards along with Dave Delchiaro, Chair of the group\'s Board of Directors.\r\n\r\nFreson’s 12,500-square-foot Valleyview store underwent an expansion and renovation that was completed in June 2009. The project was based on an old-world inspired prototype design created by CBX that updated the store\'s interior, exterior, graphics and departmental layout. The privately held supermarket chain is in the process of rolling out its new look to the 15 locations it operates throughout Alberta. Founded in 1955, the Peace River-based family-owned company is known for good value, customer service and community involvement.\r\n\r\nThough located mainly in rural Alberta towns, Freson stores are increasingly facing competition from larger chains and multi-nationals, explained Joseph Bona, president of CBX’s retail division. \"But from a strategic standpoint, none of Freson\'s competitors could touch the Lovsin family’s history in the markets they serve,\" he said. \"That became a significant point of differentiation we sought to highlight in the design. What’s interesting is that Frank Lovsin actually worked in many of the Freson stores, establishing a personal relationship with community members and knowing many of his customers on a first-name basis. Our objective was to capitalize on that heritage by making sure customers could sense the family’s presence in their local store. This prestigious award, which examined all phases of the Valleyview store’s operations, underscores Freson’s strong connection with its customers.\"\r\n\r\n<strong>About The Canadian Federation of Independent Grocers (CFIG)</strong>\r\nCFIG is a non-profit trade association founded in 1962, which continues to be a collaborative community, equipping and enabling independent, franchised and specialty grocers for sustainable success. Representing over 4000 grocery retailers from every part of Canada, CFIG is a strong and united voice for independent grocers, providing programs for operational excellence, facilitating educational and training programs and fostering enabling-relationships among retailers and suppliers. CFIG is a respected organization that speaks confidently for its retail members to industry, government, and the consumer.\r\n\r\n<strong>About Freson Market, Ltd.</strong>\r\nFreson Market Ltd. is the largest single-owned chain of IGA grocery stores in the province of Alberta. The company currently operates 15 stores while employing more than 950 full-time and part-time staff across Alberta. With a tradition deeply rooted in family and community, the Freson Market family brand has been proudly serving Alberta since 1955. Since its humble beginnings, Freson Market has been committed to fresh food, fresh value and top-notch customer service.</p>\r\n', 'CBX DESIGNED STORE WINS 2009 CANADIAN INDEPENDENT GROCER OF THE YEAR AWARD', '', 'publish', 'open', 'open', '', 'store-designed-by-cbx-for-freson-market-ltd-wins-2009-canadian-independent-grocer-of-the-year-award', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/store-designed-by-cbx-for-freson-market-ltd-wins-2009-canadian-independent-grocer-of-the-year-award', 0, 'thinking', '', 0),
(1625, 1, '2009-11-19 15:31:37', '2009-11-19 15:31:37', '<p><strong>Joon Kyu Whang NamedPresident/Managing Director</strong>\r\n\r\nNew York, NY – November 18, 2009 – CBX Strategic Branding is opening a new office in Seoul, Korea, named JMCBX, which will be part of its CBX Worldwide Partnership.\r\n\r\n\"Activity and growth in the Asian market, particularly in Korea, points to many new opportunities for us,\" says Owen Coleman, CEO of CBX.\r\n\r\nJoon Kyu Whang, a 24-year veteran of architecture and design for retail, hospitality, and entertainment venues, has been named President/Managing Director to lead the new office. Prior to joining CBX, Joon Kyu was Vice President/Managing Director at Robert Young Architects (RYA) Design Consultancy in New York and Seoul where he directed and managed Pacific Rim projects. He was also Regional Vice President/Executive Design Director at Walker Group/CNI in New York where he was involved in all aspects of developing new business, negotiation of fee proposals, and project concept design through construction administration.\r\n\r\nJoon Kyu has worked for international and domestic clients including Bloomingdale\'s, Marshall Field’s, Saks Fifth Avenue, Macy\'s, The Bon Ton, Lladro, Esprit, Wanamaker\'s, Myer Department Store, House of Fraser, HYUNDAI Department Store, Rodamco Asia, Shinsegae, The Galleria, Korea Life, Yongsan Station Mix-use Complex, Grand Hyatt Mirama Group, Westin Chosen Hotel, Sheraton Walker Hill Hotel, Washington Mutual Bank, and Wachovia Bank.\r\n\r\n\"Joon Kyu\'s ability to create unique environments, coupled with his international experience and versatility will help CBX\'s Korean office get off to a fast start, as well as bolster our initiatives around the globe,\" adds Gregg Lipman, Managing Partner, CBX.\r\n\r\nThis year’s competition brought thousands of entries from 37 countries and 37 U.S. states. Winners receive a Certificate of Merit and their designs are reproduced in the 400-page hardcover Creativity Awards Annual, published after the close of each year’s competition and sold in bookstores around the world.\r\n\r\nThe address of the new office is:\r\n5Fl,Yeji Bldg. #511\r\n641-11 Yeoksam-dong (460 Nonhyun-ro),\r\nGangnam-gu,\r\nSeoul,Korea 135-909\r\n\r\nFor information contact Joon Kyu Whang in Korea at 82 2 3016 4511, joon@cbx.com or, Dimitri Vermès in New York at 212.404.7974, dimitri@cbx.com', 'CBX Strategic Branding Opens Office in Korea', '', 'publish', 'open', 'open', '', 'cbx-strategic-branding-opens-office-in-korea', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-strategic-branding-opens-office-in-korea', 0, 'thinking', '', 0),
(1626, 1, '2009-11-15 15:33:10', '2009-11-15 15:33:10', '<p>New York, NY– November 9, 2009 – CBX, the strategic branding firm, received awards for five projects at the 39th Creativity Annual Awards. The Creativity Annual Awards honors superior advertising and graphic design from most every industry with judging taking place in 10 divisions and within 10 categories.\r\n<strong>The awarded projects include:</strong>\r\n\r\n<strong>First Check</strong> (Inverness Medical Innovations, LLC) – Gold Award – First Check, a line of in-home drug tests, is the market leader of a  growing category of over 1.5 million tests currently sold each year in the US.  CBX updated the brand\'s packaging to better reflect its leadership position in the category.\r\n\r\n<strong>Snapple</strong> (Dr. Pepper Snapple Group) – Honorable Mention – CBX implemented a full brand redesign reflecting Snapple\'s move toward using healthier ingredients, providing better flavor choices, and offering innovative new products.\r\n\r\n<strong>Dr. Scholl\'s Massaging Gel</strong> (Schering-Plough HealthCare Products) – Honorable Mention – CBX implemented a full brand redesign for Dr. Scholl\'s Massaging Gel line of products to provide a more contemporary and premium look for these offerings.\r\n\r\n<strong>Timber Wolf</strong> (Swedish Match) – Honorable Mention – CBX developed packaging graphics for Timber Wolf smokeless tobacco that strengthened and contemporized the brand. The design communicated that Timber Wolf is a premium, but not expensive tobacco product.\r\n\r\n<strong>Fruit Chillers Tubes</strong> (Del Monte Foods) – Honorable Mention – Leveraging the look and feel from the existing Fruit Chillers cups packaging, CBX created a package that appeals to both kids and moms with exciting graphics that highlighted the product\'s unique, fun-to-eat form and health benefits.\r\n\r\nThis year’s competition brought thousands of entries from 37 countries and 37 U.S. states. Winners receive a Certificate of Merit and their designs are reproduced in the 400-page hardcover Creativity Awards Annual, published after the close of each year’s competition and sold in bookstores around the world.', 'Creativity Annual Awards Recognizes CBX in 39th Annual Competition', '', 'publish', 'open', 'open', '', 'creativity-annual-awards-recognizes-cbx-in-39th-annual-competition', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 0, 'http://cbx.cappendev.com/thinking/16/creativity-annual-awards-recognizes-cbx-in-39th-annual-competition', 0, 'thinking', '', 0),
(1627, 1, '2009-11-04 15:35:45', '2009-11-04 15:35:45', '<p>NEW YORK, N.Y (11/4/09)—Retailers, foodservice chains and consumer product manufacturers should think long and hard before attempting to cast their brand as \"green,\" according to Joseph Bona, president of the retail design division of New York-based strategic branding agency CBX.\r\n\"The bottom line is simple enough. If you aim to make green a fundamental part of your brand messaging, do not do so until sustainability truly is written into the company\'s very DNA, from senior management on down,\" the veteran store designer wrote in a column titled \"Winning over today\'s greenwash-weary consumers,\" which appeared in the October issue of retail design publication DDI. \"If your efforts are more modest, make sure your marketing is just as low key. And no matter how green your company might be, communicate those efforts with an honest and straightforward transparency. Doing so can deflect criticism and win respect from today\'s increasingly eco-savvy shoppers.\"\r\n\r\nIn the column, Bona pointed to the different approaches of three companies—Patagonia, Starbucks and Dunkin\' Donuts—in communicating their green virtues to consumers.\r\n\r\nAt Patagonia, visitors to the company’s website can click on the image of any of the outdoor apparel manufacturer\'s garments and find information boxes describing the product\'s ecological upside. \"No surprises there,\" Bona wrote. \"After all, Patagonia would be crazy not to tout its sustainability efforts, given the green bent of its consumers. But here is where it gets interesting. Under the heading \'The Bad,\' the info box then proceeds to describe exactly what is not green about the garment.\"\r\n\r\nBona praised the company\'s transparency in admitting that certain chemicals in its garments are \"bad\" for the environment. \"By being so forthright—and by pledging to further green its products and operations as its ability to do so improves—Patagonia is building immense brand credibility. This preemptive strike can stop any would-be watchdogs from hurling \'greenwashing\' charges,\" he commented.\r\n\r\nAt Starbucks, the SharedPlanet Web site provides a wealth of information about the company\'s numerous sustainability initiatives, including the plans to pursue LEED certification in all of the chain\'s new stores. \"Take a tour through the green blogosphere, however, and you\'ll find no shortage of scathing criticism for the company,\" Bona wrote in the DDI column. \"On one hand, there is little Starbucks can do to mollify a certain stratum of extreme critics. If it touts its efforts to buy Fair Trade coffee, for example, these eco-warriors will nonetheless say Starbucks doesn\'t buy enough Fair Trade, or will assail it for using too much water or too many paper cups. On the other hand, you can\'t help but wonder whether the volume and tone of that criticism would change if Starbucks took an utterly transparent, Patagonia-like approach and said, \'Here\'s the good and the bad of what we\'re doing.\'\"\r\n\r\nMeanwhile, Dunkin\' Donuts\' \"very low-key\" approach to promoting its participation in the Fair Trade coffee movement \"befits its regular-guy image,\" Bona observed. \"Rather than running green-themed ads rife with imagery of smiling indigenous farmers carefully tending coffee trees on Guatemalan hillsides, the chain was careful not to overreach. It worked a simple Fair Trade logo into some marketing materials, which was just enough to prompt a nod of approval from those who care about such things—and not enough to arouse suspicions of greenwashing.\"\r\n\r\nHe went on to advise that when communicating their efforts to go green, \"brands must be clear-eyed about their own complex relationships with consumers. Starbucks\' commitment to Fair Trade actually is a big deal, considering the enormous scale of this multinational corporation. Unfortunately for Starbucks, its size and corporate aura make it an easy target for eco-warriors. It has a much harder sell than, say, Ben & Jerry\'s, which all of us would immediately assume is green to the hilt, or, for that matter, blue-collar Dunkin\' Donuts, which nobody expects to be on the cutting edge of the environmental movement.\"\r\n\r\nTo read the full article, go to the digital edition of the October issue of DDI:\r\nwww.nxtbook.com/nxtbooks/nielsen/ddi_200910/index.php?startid=48#/50</p>\r\n', 'Consumer Brands Should Think Twice Before Making Green A Fundamental Part Of Brand Messaging', '', 'publish', 'open', 'open', '', 'consumer-brands-should-think-twice-before-making-green-a-fundamental-part-of-brand-messaging-veteran-store-designer-says', '', '', '2018-09-27 17:56:36', '2018-09-27 17:56:36', '', 0, 'http://cbx.cappendev.com/thinking/16/consumer-brands-should-think-twice-before-making-green-a-fundamental-part-of-brand-messaging-veteran-store-designer-says', 0, 'thinking', '', 0);
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(1628, 1, '2009-10-05 16:08:03', '2009-10-05 16:08:03', '<p><strong>New ground-up design opens in Manning, Alberta, additional units to follow</strong>\r\nNew ground-up design opens in Manning, Alberta, additional units to follow NEW YORK, N.Y. (10/5/09) — CBX, the strategic branding, retail design, and consultancy agency based here, has designed an old-world inspired prototype for Freson Market Ltd., a privately held, supermarket chain with 15 units throughout the Canadian province of Alberta. The family-owned and operated company, known for good value, customer service and community involvement, is based in Peace River, a city located in the Northwest corner of Alberta.\r\n\r\nCBX developed the exterior and interior design, store layout, and all graphics—including a striking new logo—for the ground-up Manning, Alberta, store. The new 17,000-square-foot building on First Avenue North replaces theoriginal 6,000-square-foot Freson store across the street, which opened in 1978. The new store organizesspecialty perimeter departments around a well merchandised, amply lit and easy-to-navigate grocery core. As part of its ongoing store renewal and expansion program, Freson retained CBX last year to initially handle there modeling and expansion of an existing unit in Fairview. In addition, the rm is currently working on a handful ofother existing locations to incorporate some of the new design elements in an attempt to unify the look and feelof the entire Freson network.\r\n\r\nFounded as a butcher shop in 1955 by Frank Lovsin and two partners in Hinton, Alberta, the Freson name came from a combination of the founders\' initials. In 1956, the partners added groceries and continued to steadilyexpand the retailer\'s services. A second location opened in 1962 and by 1964, a third store managed by DanLovsin, Frank\'s brother, debuted in Fairview, Alberta. Currently, many members of the extended Lovsin family anddescendents of long-time employees continue to actively operate Freson Market stores under the IGA banner.\r\n\r\nThough located mainly in rural Alberta towns, Freson stores are increasingly facing competition from larger chains and multi-nationals, explained Joseph Bona, president of CBX\'s retail division. \"But from a strategic standpoint, none of Freson\'s competitors could touch the Lovsin family\'s history in the markets they serve,\" he said. \"That became a significant point of differentiation we sought to highlight. What\'s interesting is that Frank Lovsin actually worked in many of the Freson stores, establishing a personal relationship with community members and knowing many of his customers on a first-name basis. Our objective was to capitalize on that heritage by making sure customers could sense the family\'s presence in their local store.\"\r\n\r\nThe design achieved that goal in several ways. First, the revamped logo, which debuts on the Manning store exterior, is graphically powerful, but includes subtle tweaks. The words \"Freson Bros.\" replace the \"Freson Market\" found on the previous Manning store exterior. The former blue and red logo has given way to a deep burgundy field where custom sans serif type spells out Freson Bros. \"The new, larger mark is topped with a stylized black bow tie, again a subtle reference to earlier times when shoppers knew and trusted their local purveyors,\" said Nancy Brown, Managing Partner of CBX\'s Minneapolis office, which designed the logo. An added tagline, which reads: \"Serving the community proudly since 1955,\" is rendered in a Spencerian script-like hand. \"These graphic assets were conceived to subliminally reinforce Freson’s 54-year family connection with the communities it serves,\" Brown explained.\r\n\r\nDuring the design project\'s research phase, the CBX team found vintage photos of early Freson locations — prominently hung at the company\'s Peace River headquarters—which provided a source of inspiration for the in-store graphics program. Photos documenting earlier stores and the folks who worked there were super-sized and sepia-toned for use in key areas. For example, inside the front entrance, an informal photo of the Lovsin family and co-workers (circa early 1960s) was enlarged to life-size to greet customers as they reach for a shopping cart. The new logo\'s rich burgundy color continues inside the store on both focal and accent walls. Freson\'s signature color is complemented in the produce department by warm woods found in loose tables and barrel-style  fixtures and in an open ceiling truss system. Here, suspended dome lighting fixtures focus light on mounded displays of fresh fruits and vegetables.\r\n\r\nThe new logo’s rich burgundy color continues inside the store on both focal and accent walls. Freson’s signature color is complemented in the produce department by warm woods found in loose tables and barrel-style fixtures and in an open ceiling truss system. Here, suspended dome lighting fixtures focus light on mounded displays of fresh fruits and vegetables.\r\n\r\nContinuing around the store\'s perimeter, department signage applied to soffitts and walls is designed to recall earlier times with a hand-painted, gold-leaf embellished look. Other solid-looking materials such as the brick used in the deli department further suggest personalized permanence. Underfoot, shoppers will notice the light-toned ceramic oor tile, a practical solution to the harsh winter months that dene the Alberta province, but an element that suggests permanence and quality.\r\n\r\nFreson\'s emphasis on \'old world\' service, meanwhile, is front and center in several departments. In meats, for example, trained butchers constantly stock front cases as well as handle custom orders from a cutting room — with a sliver window giving customers a slice of the action. Freson shoppers can also watch trained bakers create made-from-scratch confections such as breads, cakes and cookies as they inhale the mouth-watering baked goods smells wafting throughout.\r\n\r\n\"The end result,\" Bona explained, \"is an authentic rustic marketplace channeling the personalized service and community involvement of the Lovsin family.\"\r\n\r\nAmplifying on that involvement, Ralph Sloan, CBX Senior Partner-Retail, noted: \"From our visits to their markets, it became clear that the Lovsin family is deeply involved with the communities it serves. However, in keeping with their humble persona, the family prefers to keep a low profile about its numerous and generous donations.\" In the past 55 years, the family has contributed to local charities and institutions such the Peace River hospital as well as organizations benefiting children\'s sports. In recognition of his contributions as a volunteer and philanthropist, CEO and Founder Frank Lovsin was recently made a Member of the Order of Canada.\r\n\r\nCommenting on the new design, Doug Lovsin, Freson Market’s VP-Operations, said: \"Right from our initial meeting, we have been extremely pleased with the work that CBX has provided. The firm\'s branding team delivered a logo that expressed exactly who we are, while its retail design team brought the brand to life in our stores.\"\r\n\r\n<strong>About Freson Market, Ltd.</strong>\r\nFreson Market Ltd. is the largest single-owned chain of IGA grocery stores in the province of Alberta. The company currently operates 15 stores while employing more than 950 full-time and part-time staff across Alberta. With a tradition deeply rooted in family and community, the Freson Market family brand has been proudly serving Alberta since 1955. Since its humble beginnings, Freson Market has been committed to fresh food, fresh value and top-notch customer service.</p>\r\n', 'CBX DESIGNS NEW SUPERMARKET PROTOTYPE FOR FRESON BROS.', '', 'publish', 'open', 'open', '', 'cbx-designs-new-supermarket-prototype-for-freson-bros', '', '', '2018-09-27 17:56:35', '2018-09-27 17:56:35', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-designs-new-supermarket-prototype-for-freson-bros', 0, 'thinking', '', 0),
(1629, 1, '2009-09-14 16:10:37', '2009-09-14 16:10:37', '<p><strong>CBX Helps Create Brand Alternative Approach for Live Better,Preferred Pet and Market Spa Brands</strong>\r\n\r\nNew York, NY – September 14th, 2009 – The Great Atlantic & Pacific Tea Company (A&P) has been named Store Brand Retailer of the Year by Private Label Magazine for a reason. Since its acquisition of Pathmark in late 2007, the Montvale, NJ-based retailer has embarked on a massive expansion of its “Own Brands” private label program. Three of these brands, Live Better, Preferred Pet, and Market Spa are part of a portfolio of brands that provide proprietary, innovative, high-quality products to meet the changing needs of shoppers.\r\n\r\nCBX Strategic Branding worked on the three branding initiatives. \"We worked closely with the A&P team to tell a story with all of the products, so that each would be a unique and ownable brand for A&P,\" says Todd Maute, CBX Strategic Branding.\r\n\r\n\"We could not be recognized for our efforts without the creativity and insight provided by the CBX Team,\" says Doug Palmer, VP of Own Brands for A&P.\r\n\r\n<strong>The Way to Live Better</strong>\r\nThe first, Live Better, is a line of OTC pharmaceutical and beauty products. CBX approached this brand with a fresh, quality of life message. \"The challenge was to create a brand that is more about lifestyle and less about price. Ultimately, this would provide A&P with a unique, ownable brand that ties directly into their marketing strategy for the pharmacy department,\" says Maute, CBX Strategic Branding. The Live Better logo forms a banner stretching across a sky blue background and works to enhance the efcacy message. The brand architecture helps unify and identify products in a complex and competitive category. A color band system calls out product benets and provides differentiation between the products. The design system is applied across a range of over 1,000 SKUs while also addressing multiple packaging substrates, print technologies and marketing imagery.\r\n\r\n<strong>Preferred Pet to the Rescue</strong>\r\nWith improved product quality and a plan to expand the brand\'s presence, CBX redesigned the Preferred Pet brand and created a brand system that addresses the entire pet category including dry, wet, dog, cat, and treats. \"This was an opportunity to enhance value, but also create a brand strategy in tune with the needs of pet owners and the emotional connection they have with their pets,\" says Maute, CBX. After one A&P employee volunteered her pets, which were rescued dogs, to be the stars on the package, the idea of using rescue animals as packaging \"models\" across the entire line became reality. The animals featured on the packaging came from various rescue shelters and their stories appear on the back panel. A rened and elegant typeface chosen for the new brand identity signals the high-quality product while a heart-shaped graphic speaks to the emotional connection consumers have with their pets. Bright primary colors on a white background make the packages stand out on the shelf and easy to shop.\r\n\r\n<strong>Spend a Day at the A&P Spa</strong>\r\nFor consumers who want to be pampered, CBX created the brand name and packaging system for Market Spa, a line of health and beauty aids products. \"The name connotes a spa/quality experience and elevates the perception of products in the category,\" says Maute, CBX. \"We took a refined and sophisticated approach to the new brand identity and combined it with an apothecary style,\" says Maute. Soft, warm colors, and images that connote a visit to a spa adorn a line of body washes, shampoos, conditioners, lotions, etc. The line is designed to appeal across multiple consumer segments.\r\n\r\n\"Through expansion and redesign, we are providing our shoppers with alternative brands that fulfill their needs and offer complete solutions for different lifestyles,\" says Doug Palmer, Vice President of Own Brands at A&P.\r\n\r\n<strong>About The Great Atlantic & Pacific Tea Company, Inc.</strong>\r\nFounded in 1859, A&P is one of the nation\'s first supermarket chains. The Company operates 435 stores in 8 states and the District of Columbia under the following trade names: A&P, Waldbaum\'s, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, Super Fresh and Food Basics.', 'A&P Tells its Own Story With Expansion of its Private Label Program', '', 'publish', 'open', 'open', '', 'ap-tells-its-own-story-with-expansion-of-its-private-label-program', '', '', '2018-09-27 17:56:33', '2018-09-27 17:56:33', '', 0, 'http://cbx.cappendev.com/thinking/16/ap-tells-its-own-story-with-expansion-of-its-private-label-program', 0, 'thinking', '', 0),
(1630, 1, '2009-09-16 16:13:12', '2009-09-16 16:13:12', '<p>New York, NY, September 16, 2009 - CBX, the strategic branding firm, received awards for eight recent projects at the 2009 American Graphic Design Awards. The American Graphic Design Awards honors outstanding new work of all kinds in 23 categories from print and packaging to internet and interactive design.\r\n\r\nThe awarded projects include:\r\n\r\n<strong>Scotts Outdoor Defense Citronella Candle</strong> (The Scotts Miracle-Gro Company) - CBX developed packaging graphics for the new Scotts insect repellent product.\r\n\r\n<strong>First Check</strong> (Inverness Medical Innovations, LLC) - First Check, a line of in-home drug tests, is the market leader of a growing category of over 1.5 million tests currently sold each year in the US. CBX updated the brand\'s packaging to better reflect its leadership position in the category.\r\n\r\n<strong>Jerky Treats</strong> (Del Monte Foods) - CBX redesigned the Jerky Treats packaging to better reflect the brand positioning of a flavorful, authentic dog snack made with real American meat.\r\n\r\n<strong>Timber Wolf</strong> (Swedish Match) - CBX developed packaging graphic for Timber Wolf smokeless tobacco that strengthened and contemporized the brand. The design communicated that TW is a premium tobacco product, but is not expensive.\r\n\r\n<strong>Green Giant</strong> (General Mills) - CBX redesigned the entire Green Giant line of frozen and shelf-stable vegetables. CBX focused on communicating the fresh positioning and contemporizing the brand.\r\nSnapple (Dr. Pepper Snapple Group) - CBX implemented a full brand redesign reflecting Snapple\'s move toward using healthier ingredients, providing better flavor choices, and offering innovative new products.\r\n\r\n<strong>Scotts Miracle-Gro Eco Sense</strong> - CBX developed a brand identity and packaging graphics for a more eco-friendly line of products under the Ortho brand umbrella.\r\n\r\n<strong>Achieve Global</strong> - CBX developed a new positioning, logo and visual system for Achieve Global, one of the world\'s largest workforce training companies. The new direction for the brand reflects a shift in how people work and the skills needed to excel in the 21st century.\r\n\r\nOver 8,000 entries were judged for the competition. Winners receive a Certificate of Excellence and are reproduced in the 350-page hardcover Design Annual in December.\r\n', 'Graphic Design USA Recognizes CBX with 2009 American Graphic Design Awards', '', 'publish', 'open', 'open', '', 'graphic-design-usa-recognizes-cbx-with-2009-american-graphic-design-awards', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/graphic-design-usa-recognizes-cbx-with-2009-american-graphic-design-awards', 0, 'thinking', '', 0),
(1631, 1, '2009-08-13 16:16:29', '2009-08-13 16:16:29', '<p>New York, NY – August 13, 2009 – CBX, the New York-headquartered strategic branding ﬁrm, has appointed Kieran Jason Hackett, 38, to the new position of Senior Vice President, Brand Activation. Jason will work across CBX’s diversiﬁed base of clients to help bring brands to life in the physical environment.\r\n\"We are proud to offer our clients exceptional strategies and tactics for increasing consumer engagement and brand preference through environmental, merchandising and interactive design. The depth and breadth of Kieran’s experience will help our clients gain a valuable edge in a very competitive world,\" says Gregg Lipman, managing partner, CBX. \r\n\r\nJason comes to CBX from The Rockwell Group, the world-renowned design and architecture ﬁrm, where he held several positions since joining in 2003. Most recently he was Studio Leader, in charge of the ﬁrm’s brand activation capability. Prior to that, he was Managing Director, Studio Red, a multi-disciplinary design studio within The Rockwell Group. During his tenure at The Rockwell Group, Jason worked with such clients as, The Coca-Cola Company, McDonald\'s, P&G, Mercedes-Benz, Marriott Hotels and Resorts, Club Med and Jet Blue to create dynamic brand experiences across a variety of consumer touch-points. Jason\'s experience also includes several years with KPE, the pioneering interactive consultancy, where he was a Senior Strategist. \r\n\r\n\"With such a dynamic and diverse group of clients, I\'m looking forward to contributing my expertise to the rest of the CBX team,\" says Hackett.</p>', 'CBX Strategic Branding  Introduces New Senior Vice President', '', 'publish', 'open', 'open', '', 'cbx-strategic-branding-introduces-new-senior-vice-president', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-strategic-branding-introduces-new-senior-vice-president', 0, 'thinking', '', 0),
(1632, 1, '2009-07-13 16:18:33', '2009-07-13 16:18:33', '<p><strong>CBX Strategic Branding designs major gifts campaign grounded in stories of heroes</strong>\r\nNew York, NY – July 13, 2009 – Faced with a difficult environment for fundraising, The American Cancer Society\'s Hope Lodge is getting donations by asking people to give hope.\r\n\r\nLocated in New York City, Hope Lodge Jerome L. Greene Family Center is a safe and free place for cancer patients and families to live while receiving treatment from some of the best cancer centers in the world. They turned to CBX Strategic Branding in New York to create collateral materials for a $50 million major gifts campaign.\r\n\r\n\"Designed to be delivered personally, the elements work together to establish an emotional connection,\" says Gregg Lipman, Managing Partner at CBX. \"It\'s driven by the message of giving hope, giving from the heart, instead of asking for money.\" The campaign\'s power comes from looking through the eyes of past residents and past donors and reading their stories.\r\n\r\nThe CBX design team worked closely with the Hope Lodge campaign committee to create an entirely new visual system and contemporary palette while leveraging both the ACS corporate identity and current Hope Lodge website. Wide use of large, close-up photography keeps the focus on hope and life. Warm and lively colors including yellows, greens, and oranges, convey the vitality and hope of those patients who are fighting cancer.\r\n\r\nThe components of the campaign include:\r\n\r\nA tri-fold with an 8-page brochure inset that unveils a message of compassion. Full-page photos depict guests as heroes with their stories as well as enduring messages regarding the purpose, power and impact of Hope Lodge.\r\n\r\nThe Donor Proﬁle Page stands out with a cooler color palette of blue and green to differentiate the donor heroes from the guest heroes.\r\n\r\nThe Vital Statistics page provides numbers about Hope Lodge operations and savings to guests at the lodge with an easy-to-read grid system that organizes the information while maintaining impact through the use of color and copy size.\r\n\r\nThe Quarterly Newsletter is a direct mail piece that is sent to anyone in the ACS community. It is editorial by design and able to stand on its own, while maintaining its aesthetic fit with the donor brochure based on the color palette and layout.\r\n\r\nThe first three components listed above target potential donors of $10,000 or more.\r\n\r\nThe new visual system is being extended to outdoor signage, print advertising, and campaign displays inside the Hope Lodge lobby. Because of the great initial success of the campaign, ACS has extended it to other lodges around New York State as well.\r\n\r\n\"In tough economic times we needed a completely new and different approach for our major gifts campaign. CBX provided us with materials that successfully connect potential donors with Hope Lodge, thus increasing the likelihood of a donation,\" says Mady Schuman, American Cancer Society senior vice president, campaign and leadership giving, \"It was also an added bonus for CBX to design the Hope Lodge collateral pieces pro bono thus giving us more flexibility in our budget to respond to the needs of Hope Lodge services.\"\r\n\r\n<strong>About Hope Lodge:</strong>\r\nHope Lodge New York City is one of 28 American Cancer Society Hope Lodges located near major cancer centers throughout the nation. With seven additional lodges in development, the ACS plans to extend the Hope Lodge network to more than 50 locations by 2015.\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2009/07/pics1.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2009/07/pics1.jpg\" alt=\"\" title=\"pics1\" width=\"950\" height=\"400\" class=\"alignnone size-full wp-image-734\" /></a>\r\n\r\n<a href=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2009/07/pics2.jpg\"><img src=\"http://cbx-site-assets.s3.amazonaws.com/wp-content/uploads/2009/07/pics2.jpg\" alt=\"\" title=\"pics2\" width=\"950\" height=\"538\" class=\"alignnone size-full wp-image-736\" /></a> </p>', 'Emotional Connection Helps American Cancer Society\'s  Hope Lodge Reach its Fundraising Goals', '', 'publish', 'open', 'open', '', 'emotional-connection-helps-american-cancer-societys-hope-lodge-reach-its-fundraising-goals', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/emotional-connection-helps-american-cancer-societys-hope-lodge-reach-its-fundraising-goals', 0, 'thinking', '', 0),
(1633, 1, '2009-07-07 14:15:39', '2009-07-07 14:15:39', '<p>New York, NY — July 7, 2009 — To launch The LifeStyles® X2™ condom, the brand\'s newest condom offering and the first and only condom with The Excite™ gel/lubricant inside and out, CBX Strategic Branding built a high-octanebrand identity to capture the attention of young men eager for sexual adventure and safety.\r\nCBX created the \"X2\" sub-brand name and designed its sleek black packaging with red and yellow graphics — a design that projects dynamism and gives the brand a high-def, performance driven feel. The silver foil on each 12-pack carton conveys the premium nature of the product and the LifeStyles® brand. The \"X2\" condoms not only contain double-sided lubrication for increased sensation, but also L-Arginine enhanced gel for heightened sensation. L-Arginine is a natural supplement.\r\n\r\n\"The edgy brand name and the design were inspired by the X Games. The 18 to 24 year-old X2 consumer enjoys extreme adventures, and that\'s the feeling we were going for in the creative development,\" said Rick Barrack, Chief Creative Officer, CBX.\r\n\r\nThe timing is right for the introduction of a condom with a unique and stimulating selling proposition. In this economy, the condom category is robust. The Nielsen Company reports that sales of condoms in the U.S. rose 5% in the fourth quarter of 2008, and 6% in January vs. the same time periods the previous year.\r\n\r\n\"This condom delivers double the pleasure of heightened sensitivity and sensation. Its purpose is to make sex a lot more intense and exciting. The name, X2, and the packaging work together to project this message to the consumer,\" says Carol Carrozza at Ansell Healthcare Products, LLC.\r\n\r\nQualitative research indicated consumers spend six seconds making purchase decisions for condoms, so the package had to be dynamic and bold enough to stand out on shelf. LifeStyles is the third largest brand in the category, following Trojan and Durex. Lifestyle® X2™ condoms will be in stores summer 2009.\r\n\r\nAbout LifeStyles:\r\nBased out of Red Bank, NJ, LifeStyles Condoms (\"Lifestyles\") was launched in 1985 as a U.S. based consumer products division of a U.S. subsidiary of Ansell Limited, a global leader in healthcare barrier protective products with operations in the Americas, Europe and Asia. With over 20 styles of condoms and an assortment of other pleasure products on the market, LifeStyles and its affiliates are some of the leading distributors of sexual health and well-being products in the US and Canada. More information on LifeStyles can be found at www.lifestyles.com. For more information on Ansell and its other products, please visit www.ansell.com</p>', 'CBX Strategic Branding Brings High-Def To New Brand – X2 From LifeStyles', '', 'publish', 'open', 'open', '', 'cbx-strategic-branding-brings-high-def-to-new-brand-x2-from-lifestyles', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-strategic-branding-brings-high-def-to-new-brand-x2-from-lifestyles', 0, 'thinking', '', 0),
(1634, 1, '2009-06-16 14:19:02', '2009-06-16 14:19:02', '<p>New York, NY – June 16, 2009 – CBX, the New York-headquartered strategic branding firm, has hired Dimitri Vermés as Vice President, Business Development. In this new position, Dimitri will be responsible for growing and diversifying CBX’s retail portfolio.\r\n\"Bringing together business consulting, marketing strategy and creative implementation, CBX is able to provide the optimal solution for both retailers and consumer product goods manufacturers. Dimitri\'s extensive knowledge of retail design and success in managing cross-functional teams will make him a valuable asset,\" says Gregg Lipman, managing partner, CBX.\r\n\r\nPrior to joining CBX, Dimitri was Vice President of Robert Young Architects (RYA) Design Consultancy where he led new business efforts, marketing and communications for both the New York and Dallas offices. He was also a Partner and Vice President of Marketing for 8 years at GRID2 International, where he was responsible for new business and strategic branding efforts on an international level, including The Americas, Europe, the Middle East and Asia Pacific. He has worked with clients such as Cartier, Diageo, Pernod-Ricard, L\'Oreal, Hess, Giant Food, J.P. Morgan Chase, Procter & Gamble, Borders Books, Arby\'s and Duane Reade.\r\n\r\n\"I\'m energized by the diverse portfolio of great clients that CBX works with and I look forward to contributing my expertise in helping them continue to grow,\"</p>\r\n', 'CBX Strategic Branding Welcomes New Vice President', '', 'publish', 'open', 'open', '', 'cbx-strategic-branding-welcomes-new-vice-president', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-strategic-branding-welcomes-new-vice-president', 0, 'thinking', '', 0),
(1635, 0, '2018-09-27 16:50:56', '2018-09-27 16:50:56', '', 'RE_UZ_logo2-1', '', 'inherit', 'open', 'closed', '', 're_uz_logo2-1', '', '', '2018-09-27 16:50:56', '2018-09-27 16:50:56', '', 1555, 'http://cbx.cappendev.com/app/uploads/2018/09/RE_UZ_logo2-1.jpg', 0, 'attachment', 'image/jpeg', 0),
(1636, 1, '2009-05-18 14:19:50', '2009-05-18 14:19:50', '<p>New York, NY – May 18, 2009 –Richard Henderson, Managing Partner of CBX Asia/R-Co, was inducted into the prestigious Design Institute of Australia (DIA) Hall of Fame during its annual awards ceremony on May 1, 2009. CBX Asia/R-Co is a member of the CBX Worldwide Partnership, LLC, headquartered in New York.\r\nThe DIA Hall of Fame was launched in 1996 and recognizes contributions made by individuals to design in Australia. Under his leadership, CBX Asia/R-Co has received several awards for design excellence including the Australian Graphic Design Association and Gold Awards from the Australian Print Industry and the Australian Packaging Association. Mr. Henderson’s work has also earned him the Monash University Distinguished Alumni Award.\r\n\r\nMr. Henderson has been a driving force in Australia’s design culture for over 20 years, working with domestic and international clients to help them recognize the value of imagination through brand identity and design management. The Sydney 2000 Olympic Games, BHP Biliton, 2006 Melbourne Commonwealth Games and Telstra are among the many clients he has guided. Mr. Henderson is Co-Founder of the Australian Graphic Design Association, and he has traveled to China as a Design Ambassador.\r\n\r\n\"I\'m both honored and proud to accept this honor from DIA and celebrate this recognition with the CBX Asia/R-Co team. We embrace future opportunities to work with our clients on award-winning design.\"</p>', 'Design Institute of Australia Inducts Richard Henderson, CBX Asia/R-Co into its Hall of Fame', '', 'publish', 'open', 'open', '', 'design-institute-of-australia-inducts-richard-henderson-cbx-asiar-co-into-its-hall-of-fame', '', '', '2018-09-27 17:58:41', '2018-09-27 17:58:41', '', 0, 'http://cbx.cappendev.com/thinking/16/design-institute-of-australia-inducts-richard-henderson-cbx-asiar-co-into-its-hall-of-fame', 0, 'thinking', '', 0),
(1637, 1, '2009-04-06 14:21:06', '2009-04-06 14:21:06', '<p>New York, NY – April 6, 2009 – As consumers strive to add fruits and vegetables into their diets, Del Monte brand\'s introduction of Del Monte® Citrus Bowls makes it easier for them to do so. Del Monte refrigerated produce takes the guesswork out of shopping for fruit by providing consumers with a product that is packaged at the peak of ripeness and stripped of skin, seeds and cores — making it more convenient than ever for them to eat the fruits they love. This new offering of refrigerated citrus fruit is pre-packaged in clear, plastic bowls with a paperboard sleeve and sold in the refrigerated produce section of the supermarket.\r\nCBX, the strategic branding consultancy, was identified to create this new product’s identity and packaging design. The key to success was positioning it for retail in the produce section, an area known for high-growth, high-margin products. \"Consumers are accustomed to finding Del Monte brand products in the center isles of stores where there are lower margins. We wanted to help Del Monte grow their brand within the value-added produce section located around the perimeter of the store where consumers look for healthy, new items,\" says Rick Barrack, Chief Creative Officer, CBX.\r\n\r\nWith an emphasis on simplicity, the CBX design team knew they needed to use the package as a window for consumers to see the fruit within. A paperboard sleeve surrounding the 20-ounce plastic bowl provides the background for minimal, elegant graphics. The image of fruit on a fork stands out prominently on the white background as does the black, free-style typography that clearly communicates the contents inside the bowl. This simple design, along with the message, \"ready to enjoy,\" and the trusted, iconic Del Monte brandmark completes the design.\r\n\r\n\"This light, vibrant package design was vital for Del Monte brand\'s success in the produce section, which is like a country market — a place that\'s full of life. It\'s vibrant, colorful and full of enticing aromas. It\'s a place where consumers linger and explore,\" adds Barrack.\r\n\r\n\"The brand proposition is successfully expressed through our packaging and has provided us with great visibility on-shelf in this growing category,\" says Bonnie McFarland, Director Graphic Design & Packaging, Del Monte Foods.\r\n\r\nPlans call for other citrus varieties to roll out this year.</p>\r\n', 'Take the guesswork out of buying fruit with Del Monte® Citrus Bowls', '', 'publish', 'open', 'open', '', 'take-the-guesswork-out-of-buying-fruit-with-del-monte-citrus-bowls', '', '', '2018-09-27 17:58:48', '2018-09-27 17:58:48', '', 0, 'http://cbx.cappendev.com/thinking/16/take-the-guesswork-out-of-buying-fruit-with-del-monte-citrus-bowls', 0, 'thinking', '', 0),
(1638, 1, '2009-03-10 14:22:43', '2009-03-10 14:22:43', '<p>New York, NY – March 10, 2009 – CBX, the New York-based strategic branding firm, has hired Matthew Norcia as an Account Director. In his new position, Matt will work with the CBX consumer, corporate and retail branding teams to ensure the development and execution of exceptional work for every client.\r\n\"Matt\'s style of account management is based on the desire to always over-deliver. He accomplishes this by providing sound strategic branding and design solutions for each and everyone of his clients,\" says Gregg Lipman, managing partner, CBX. \"We\'re pleased to have him on our team.\"\r\n\r\n\"Brand development and management is about bringing the challenges of our clients together with the knowledge and experience of the CBX team to create solutions that grow their business.\" says Norcia. Prior to joining CBX, Matt spent five years with Interbrand, most recently as Senior Business Development Leader for North America, where he served clients such as AT&T, Xerox, Intel, Procter & Gamble, NestlŽ, Kraft, Target, and Sears. Matt has a BA in religion, sociology and economics from Bowdoin College in Brunswick, Maine.</p>', 'CBX Strategic Branding Welcomes New Account Director', '', 'publish', 'open', 'open', '', 'cbx-strategic-branding-welcomes-new-account-director', '', '', '2018-09-27 17:58:04', '2018-09-27 17:58:04', '', 0, 'http://cbx.cappendev.com/thinking/16/cbx-strategic-branding-welcomes-new-account-director', 0, 'thinking', '', 0),
(1639, 1, '2009-02-23 14:24:13', '2009-02-23 14:24:13', '<p>New York, NY, February 23, 2009 – CBX, the strategic branding firm, received awards for seven recent projects for Graphic Design USA’s 2008 American Package Design Awards that recognize excellence in packaging, POP, and the entire in-store experience.\r\nThe awarded projects include:\r\n\r\n<strong>Scotts Outdoor Defense Citronella Candle</strong> (The Scotts Miracle-Gro Company) - CBX developed packaging graphics for the new Scotts insect repellent product.\r\n\r\n<strong>First Check</strong> (Inverness Medical Innovations, LLC) - First Check, a line of in-home drug tests, is the market leader of a growing category of over 1.5 million tests currently sold each year in the US. CBX updated the brand\'s packaging to better reflect its leadership position in the category.\r\n\r\n<strong>Jerky Treats</strong> (Del Monte Foods) - CBX redesigned the Jerky Treats packaging to better reflect the brand positioning of a flavorful, authentic dog snack made with real American meat.\r\n\r\n<strong>Timber Wolf</strong> (Swedish Match) - CBX developed packaging graphics for Timber Wolf smokeless tobacco that strengthened and contemporized the brand. The design communicated that Timber Wolf is a premium tobacco product, but not expensive.\r\n\r\n<strong>Green Giant</strong> (General Mills) - CBX redesigned the entire Green Giant line of frozen and shelf-stable vegetables. CBX focused on communicating the fresh positioning and contemporizing the brand.\r\n\r\n<strong>Snapple</strong> (Dr. Pepper Snapple Group) - CBX implemented a full brand redesign reflecting Snapple’s move toward using healthier ingredients, providing better flavor choices, and offering innovative new products.\r\n\r\n<strong>Topaz</strong> (Topaz Energy Group, Limited) - CBX developed the identity for Ireland’s newest and largest fuel and convenience store brand.\r\n\r\nAll entries receive an embossed Certificate of Excellence and are reproduced in the Awards Annual.</p>\r\n', 'Graphic Design USA Recognizes CBX with 2008 American Package Design Awards', '', 'publish', 'open', 'open', '', 'graphic-design-usa-recognizes-cbx-with-2008-american-package-design-awards', '', '', '2018-09-27 17:58:42', '2018-09-27 17:58:42', '', 0, 'http://cbx.cappendev.com/thinking/16/graphic-design-usa-recognizes-cbx-with-2008-american-package-design-awards', 0, 'thinking', '', 0),
(1640, 1, '2009-01-05 14:26:46', '2009-01-05 14:26:46', '<p><strong>Classic cookbook serves up meals matching today\'s lifestyle</strong>\r\nMinneapolis, MN - January 5, 2009 - It was 1931, shortly after the Great Depression hit, that 54-year old Irma Rombauer took $3,000, the entire sum of her late husband\'s legacy, and self-published the first edition of the Joy of Cooking. Since then, this classic cookbook has occupied kitchen shelves across thousands of homes. Simon & Schuster published the 75th anniversary edition in 2006.\r\n\r\nA new licensing agreement between Simon & Schuster and Bellisio Foods is extending the Joy of Cooking brand to an entire new line of premium meal solutions, including entrees, side dishes, vegetables and breads. They are currently test launching 22 items in many major retailers including Kroger, Albertson\'s, Wegman\'s, and Stop & Shop, in select markets across the country.\r\n\r\n\"Most people can name where they keep the Joy of Cooking cookbook or where their mother\'s is,\" says Joel Conner, CEO, Bellisio Foods. \"It\'s that emotional connection that we wanted to leverage.\"\r\n\r\nBellisio Food\'s research revealed that consumers were looking for meals that are wholesome, quick and easy with minimal mess and clean up and offered something for every family member.\r\n\r\nPrior to presenting the licensing idea to Simon & Schuster, Bellisio tapped CBX, a strategic brand consultancy, to create packaging concepts for their pitch. Staying true to the clean, simple approach of the original cookbook, the CBX design team created an elegant white package that prominently features the red bulls-eye Joy of Cooking logo. Appetizing photography highlights the quality of the food and color-coded bars: brown for main dishes and entrees, green for vegetables and sides and gold for breads distinguishes the items in the line and creates a shelf block -- a one-stop shop for busy consumers looking for quick and easy meal solutions. Side panel recipes allow consumers to customize the dishes, playing off the concept of the cookbook.\r\n\r\n\"We created a contemporary link to the Joy of Cooking brand,\" says Scott Fisher, Creative Director, CBX. \"We took a 75-year old brand and made it relevant to the realities of modern day cooking and today\'s fast-paced lifestyle.\"\r\n\r\nThese packaging concepts helped convince Simon & Schuster that the licensing idea would help extend the brand in the right direction and build equity. Bellisio proceeded to hire a chef to create products with no preservatives and 0 trans fat.\r\n\r\n\"The packaging is sophisticated, clean, crisp, and light while beautifully replicating the iconography of the cookbook,\" says Conner. \"Consumers who see these products on shelf instantly recognize and appreciate the Joy of Cooking premium image.\"\r\n\r\nThe all-in-one meal stop for consumers that Bellisio introduced to retailers was met with such enthusiasm that many retailers gave it the highly-coveted position of end-aisle door space for the brand.\r\n\r\nBellisio plans to expand the test launch in January 2009 with protein entrees such a pot roast, pulled pork and chicken quarters.</p>', 'Joy of Cooking Becomes All-in-One Meal Stop', '', 'publish', 'open', 'open', '', 'joy-of-cooking-becomes-all-in-one-meal-stop', '', '', '2018-09-27 17:58:44', '2018-09-27 17:58:44', '', 0, 'http://cbx.cappendev.com/thinking/16/joy-of-cooking-becomes-all-in-one-meal-stop', 0, 'thinking', '', 0),
(1641, 1, '2008-12-03 14:28:38', '2008-12-03 14:28:38', '<p>NEW YORK, NY (12/3/08) — CBX, the strategic branding, design and consultancy agency based here, has been honored with awards for its store design and branding work on behalf of four petroleum retailers. The winning projects were completed for Petro-Canada, PKN Orlen in Poland, PRIMAX in South America, and Topaz Energy Group in Ireland.\r\nThe firm took the top award in the Best International Design category in a competition sponsored by Convenience Store News for \"Neighbours,\" a new retail format from Petro-Canada that combines a c-store, restaurant and specialty coffee shop under one roof. According to CBX Retail Division President Joseph Bona, the Neighbours\' concept was conceived to help improve Canadians\' perception of c-store foodservice. The new design for Canada’s leading petroleum retailer focuses on food and features not only sit-down eating areas, but other non-traditional features such as a drive-thru window and an outside dining patio.\r\n\r\nWorking with Petro-Canada, CBX assisted in developing the overall marketing strategy in addition to the concept\'s naming and logo design. The firm also handled architectural design, store layout, interior décor, graphic communication, foodservice, and operational consulting. \"The use of natural-looking materials and warm colors helped to create a \'visual signature\' on the exterior facade and an authentic food experience on the inside,\" CSNews writes. \"…so far, the concept seems to be helping shift perceptions of convenience store foodservice.\"\r\n\r\nCBX also took honorable mention in the publication\'s International Design category for the new \"Stop Café Bistro\" c-store concept it developed for PKN Orlen, Poland\'s largest oil company. The state-owned company with more than 1,800 stations retained CBX to assist in its effort \"to raise the design and merchandising bar in c-store retailing and leapfrog the competition,\" Bona noted. The prototype\'s exterior features shades of PKN Orlen’s signature primary red color, while backlit columns beckon day and night to passing motorists and customers using the fuel islands. Inside, customers find a new layout and bold color scheme that drives them to the new and improved foodservice offer encompassing coffee-to-go, a grill station for made-to-order hot dogs as well as prepared foods displayed in sleek glass cases. A grocery section stocked with kitchen basics also makes Stop Café Bistro a convenient spot for pantry staples.\r\n\r\nThe firm also captured an Award of Merit in the VMSD (Visual Merchandising Store Design magazine\'s) annual Retail Renovation Competition, which showcases the best store transformations worldwide. The competition\'s judges singled out Listo! (Spanish for \'quick\'), CBX’s project for PRIMAX, the new fuel brand created by a local independent oil and gas marketing company that acquired 225 former Shell sites in Peru and Ecuador. In addition to conducting research to name the new c-store entity, CBX developed a new merchandise plan, fixturing, in-store signage and colors, and material palette for the variety of Listo! footprints found in urban, suburban and rural locations. The design, Bona said, stresses \"quick and convenient,\" while also conveying a contemporary and warm feel. A curved streetfront elevation allows the store\'s interior to project through to the street, drawing attention inside to the colorful and light-filled space. Features in the prototype Lima location include a foodservice seating area and wine department denoted by warm wood flooring.\r\n\r\nFinally, CBX\'s corporate identity and rebranding work for the newly formed Topaz Energy Group Limited netted four honors in the Ireland Forecourt and Convenience Retailer Awards program. The Dublin-based company is in the process of rolling out the new Topaz brand, design and merchandising plan to 350 service stations and 100 c-stores it acquired from Shell Ireland and Statoil Ireland. For its initial efforts, the company received \"Newcomer of the Year,\" \"Best Oil Company Initiative,\" \"Best use of Category Management\" and \"Best Forecourt Facilities\" awards in the competition. CBX’s market research, analytics, design and branding work assisted in creating the new Topaz brand, corporate identity and store prototype. \"This particular project,\" Bona noted, \"offered CBX the opportunity to tap all of our disciplines, from our experts in consumer research and brand strategy, to our corporate identity, graphic and environmental design groups.\"</p>\r\n', 'International Projects by CBX Win Awards For Store Design and Branding', '', 'publish', 'open', 'open', '', 'international-projects-by-cbx-win-awards-for-store-design-and-branding', '', '', '2018-09-27 17:58:43', '2018-09-27 17:58:43', '', 0, 'http://cbx.cappendev.com/thinking/16/international-projects-by-cbx-win-awards-for-store-design-and-branding', 0, 'thinking', '', 0),
(1642, 1, '2008-11-03 14:33:30', '2008-11-03 14:33:30', '<p><strong>New look emphasizes innovation and market leadership position</strong>\r\nNew York, NY - November 3, 2008 - In just five minutes parents can discover if their children are using drugs thanks to First Check, a home drug test that is being marketed nationally. Inverness Medical Innovations, LLC, acquired the brand in 2007, and immediately embarked on a package design overhaul to solidify its leadership position and reflect its image as an innovator. The First Check brand, with a 60% share, and sales of over 1.2 million tests each year, offers six versions of its lab-accurate home drug tests that cover a range of 12 different drugs.\r\n\r\nOther products in the line include screening for cholesterol and colon cancer.\r\n\r\nCBX, a New York-based strategic brand consultancy, was brought in to create a branded family look across the entire line. \"The home drug test market is so new that most people don\'t know that these products can be purchased at the local pharmacy,\" says Gregg Lipman, managing partner, CBX. Research revealed that although First Check was primarily marketed to parents attempting to curb or prevent their children\'s drug use, a large segment of buyers were using it to self test and monitor themselves prior to mandated drug tests.\r\n\r\nThe redesign of the brand focused on communicating the over 99% accuracy of the test and the proprietary consumer-friendly cup design. The CBX design team had the unique opportunity to define the look for this new category and created a brand architecture that projects a confident image across the line. A rich blue background color for the outer box enhances shelf presence. A bold new logo incorporates a check mark within the letter \"k\" and forms a lock-up with the \"lab accurate\" descriptor while the custom typeface communicates confidence. The new, enlarged cup image highlights the ease-of-use of the product as well as its proprietary technology. Each of the six versions of the test from marijuana to cocaine to prescription drugs is color-coded to complete the family look of the brand and make it easy for consumers to shop the category.\r\n\r\nThe same brand architecture extends to the cholesterol and colon cancer packages to retain the family look. In place of the color-coding are images of people enjoying an active lifestyle.\r\n\r\n\"From every angle, our brand presence truly conveys the confidence of a leader and innovator,\" says Julie Godon, Director of Marketing Inverness Medical Innovations, LLC. \"In addition, the brand promise of accuracy and easy-to-use technology is instantly communicated on shelf.\" \r\n\r\nFirst Check is sold at pharmacies, including CVS, Rite Aid, Target and Wal-mart, and at firstcheckfamily.com, drugstore.com and other online outlets, with a suggested retail price ranging from $15.99 to $39.99.</p>', 'Redesign of Home Tests for Drug Use and Medical Screening Passes with Flying Colors', '', 'publish', 'open', 'open', '', 'redesign-of-home-tests-for-drug-use-and-medical-screening-passes-with-flying-colors', '', '', '2018-09-27 17:58:46', '2018-09-27 17:58:46', '', 0, 'http://cbx.cappendev.com/thinking/16/redesign-of-home-tests-for-drug-use-and-medical-screening-passes-with-flying-colors', 0, 'thinking', '', 0);
